Australia's cheapest new electric SUV is now offered by this unlikely car brand: Up to $20,000 slashed off Jeep Avenger EV, Gladiator ute and Grand Cherokee family car prices

Jeep now holds the title of Australia's cheapest new electric SUV after announcing discounts of up to $20,000 in some states on its Avenger, Gladiator and Grand Cherokee ranges as part of its end-of-financial-year offers.

Despite offering the lowest comparative savings of the three models, the European-built Avenger Longitude is now just $40,000 drive-away, meaning it undercuts budget Chinese rivals such as the new MG S5 ($40,490 drive-away) and the BYD Atto 3 ($39,990 before on-road costs). 

The previous-generation MG ZS EV (the S5's predecessor) is still technically the cheapest electric SUV in the country outright at $36,888 drive-away, as MG tries to offload remaining MY23 stock. For comparison, the Jeep Avenger only launched in Australia in December of last year. 

Typically, the Avenger Longitude was priced at $49,990 before on-roads, or approximately $55,344 drive-away in NSW – Australia's most populous state. With the inclusion of premium paint, which is valued at $990, savings now top $16,239 in NSW.

The Jeep Avenger is powered by a single electric motor mounted to the front axle that outputs 115kW/260Nm. A 54kWh battery provides 396km of driving range under the WLTP cycle.

As standard, the Avenger has a 10.25-inch multimedia display with wireless Apple CarPlay and Android Auto, LED lighting, 17-inch alloy wheels, cloth upholstery, a six-speaker audio system and Jeep’s advanced driver assist safety systems.

The biggest savings are examples of the Gladiator Rubicon ute, the top-spec variant, which typically starts at $87,250 before on-road costs or $95,388 drive-away in NSW.

Interested buyers can now snag one for $76,000 drive-away across the country, which includes a steel bar and premium paint, the latter of which is valued at $895. That takes total savings to $20,238.

The Gladiator Rubicon is powered by a 3.6-litre Pentastar V6 petrol engine that sends 209kW/347Nm to all four wheels through an eight-speed automatic transmission.

It carries a full-time Rock-Trac 4x4 system with a 4:1 transfer case, front and rear locking differentials, sway-bar disconnect and heavy-duty shock absorbers.

Additionally, it carries an 8.4-inch multimedia display with Apple CarPlay and Android Auto connectivity, LED lighting and advanced safety features.

Five-seat examples of the Grand Cherokee Limited, which will soon be discontinued for Australia, are being offered at $62,000 drive-away, down from its previous asking price of $72,950 before on-road costs, or $79,454 drive-away in NSW.

Once again, premium paint (valued at $1490) is included, taking total savings up to $18,944 once it’s factored in.

The Grand Cherokee Limited carries the same 3.6-litre V6 engine as the Gladiator Rubicon, which delivers 210kW/344Nm to all four wheels through an eight-speed automatic transmission.

It carries a 10.1-inch multimedia display with Android Auto and Apple CarPlay connectivity, a nine-speaker Alpine audio system, heated and ventilated front seats, leather upholstery, LED lighting, a power tailgate and a comprehensive list of advanced safety features.

The significant discounts across the Jeep line-up come as the brand struggles on the sales charts.

Jeep has offloaded just 711 cars to date this April, a decline of 24.4 per cent on this time last year’s figures.

Jeep 2025 EOFY offers