Ah, so we may have hit the first Honda hurdle. Ours is the entry-level e:HEV L, and it’s a cool $49,900, drive-away. The top-spec LX is $55,900, on the road.
To put that into perspective, Toyota's two Corolla sedan hybrid grades are about $36K and $39K, drive-away, at the moment. The admittedly non-hybrid Golf starts at $39,990, on the road.
The German premium brands are still more expensive, but I think that might be at least part of the Honda’s problem. It now occupies a space between mainstream and premium, which might also be something of a no-man’s land.
Still, the entry-level L is decently equipped, with 18-inch alloy wheels wrapped in quality Michelin Pilot Sport rubber, all-LED lighting all around and key-less entry.
Inside, there’s synthetic leather and fabric seats, dual-zone climate, a 9.0-inch central touchscreen with Apple CarPlay and Android Auto, but also with Google built-in that provides mapping and updates and a 12-speaker Bose stereo.
Both Civic variants also arrive with a three-year subscription to 'Honda Connect', which gives you remote access to your car to lock or unlock it, pre-heat or cool the cabin, or set a geofence alert if your teenagers are borrowing it, that sort of stuff.
But… there are no full-leather seats, there's no sunroof, no wireless charging and you have to open the boot yourself.
The lack of all that doesn’t feel overly premium.