No longer able to rely on models like the Falcon or Territory for the bulk of its sales, Ford Australia was forced to diversify with in-demand models like SUVs.
Enter the EcoSport, which was one of the earliest small SUVs on the market, but with mixed critical and commercial success, it was quickly replaced by the European-built and more refined Puma.
Three trims are on offer, each powered by a 92kW/170Nm 1.0-litre turbo-petrol three-cylinder engine, and though prices are high compared to rivals, the Puma has carved its niche and found its footing in Australia.
The line-up currently starts at $30,840 for the Puma (base) and ranges through to $36,390 for the range-topping Puma ST-Line V.