Our test vehicle, to use its full name, is the GWM Cannon Alpha Ultra Hybrid. Its hybrid drivetrain comprises a 2.0-litre, four-cylinder, turbo-petrol engine paired with an electric motor, nine-speed automatic and 'on-demand' 4x4 system for a list price of $62,990. Our example's 'Onyx Silver' metallic paint is a $595 option.
Given it's bursting at the seams with lavish appointments, that’s compelling value when compared with top-shelf turbo-diesel models offered by the major players like the Ford Ranger Platinum ($80,640), Isuzu D-Max Blade ($78,900) and Toyota HiLux GR Sport ($74,310).
The Alpha Hybrid’s expansive standard equipment list includes 18-inch alloys with 265/60R18 tyres and a full-size steel spare, roof rails, side-steps, 60/40-split tailgate with electronic lock, rear privacy glass with electric-sliding rear window, panoramic sunroof, LED lighting, front and rear diff-locks, tyre pressure monitoring, front/rear parking sensors and lots more.
Step inside using the keyless entry and you’ll find a jewel-like analogue clock in the dash plus sumptuous leather-accented seating with the front buckets having multiple power adjustments, heating/cooling and even a massage mode.
The outer rear seats also have heating/cooling, plus backrest recline and a ‘welcome’ function for easier passenger access. Wireless phone-charging and USB ports are provided front and rear.
There’s also an electronic parking brake, synthetic leather steering wheel with heating, multiple 'feel' modes and functions, head up display, dual-zone climate, 64-colour ambient interior lighting, 12.3-inch driver’s digital instrument cluster and a premium 10-speaker ‘Infinity’ sound system controlled by a big 14.6-inch multimedia touchscreen with Apple CarPlay/Android Auto connectivity and ‘Hello GWM’ voice commands (although it refused to respond to mine).
The level of personalisation available through touchscreen prompts is more than most owners would ever dream of, or realistically ever need in a ute, but it’s all there if you have the time and curiosity to rake through a seemingly endless choice of vehicle settings on the big screen.