Pricing remains under wraps, but we understand the Junior Ibrida mild hybrid (MH) will start from under $50,000, making it Australia’s least-expensive new Alfa.
It will join the Junior Elettrica electric-vehicle (EV) version, also due soon.
That sub-$50K kick-off means the Ibrida is out to lure one of the few premium small SUV hybrids (Lexus LBX), but in reality, it’s keenly priced enough to also pull buyers away from the petrol-powered Audi Q2, BMW X1, Mercedes-Benz GLA, Mini Countryman and Volvo XC40.
To highlight its value credentials, there’s plenty packed inside, including keyless entry/go, LED matrix headlights, twin 10.25-inch display screens, wireless connectivity and phone charging, powered and heated front sports seats, a powered driver’s seat with massage function, rear privacy glass, paddle shifters, aluminium trim bits, a hands-free/powered tailgate, a body kit, two-tone paint and 18-inch alloys.
Note, though, the spare wheel has been usurped by a tyre inflation kit.
There’s also a whole suite of advanced driver-assist safety (ADAS) technology, including adaptive cruise control, autonomous emergency braking (AEB) and lane-support systems. More on that in the Safety section below.
Alfa parent Stellantis will reveal further information closer to the Junior’s arrival in the third quarter, but the specs look promising, particularly for the money.
And, speaking of looks…