Genesis is the luxury wing of Hyundai in the same way Lexus is the prestige division of Toyota and the Genesis GV70 is the brand’s mid-sized SUV.
The luxury five seater is a more affordable but still well appointed alternative to the likes of BMW’s X3 and Mercedes-Benz’s GLC.
A direct rival would be the Lexus NX.
The line-up currently starts at $78,500 for the GV70 2.5T AWD Advanced and ranges through to $125,858 for the range-topping GV70 Electrified Performance LUX.