Ad uses horrifically crashed vehicle to sell new ones
We're so used to seeing gleaming perfect vehicles in car ads that we occasionally wonder if cars even get dusty in that world -- let along collect the occasional scrape or scuff. So it's startling to see Subaru make such a huge departure from the norm in showing a car that has been reduced to a write-off -- horrifyingly mangled.
The commercial, created by Carmichael Lynch for Subaru of America shows a totalled Subaru Outback after what must have been a horrific crash. And it hasn't come out of the props department, either -- this was a car that had actually been in an accident.
The Outback passes by a series of people, including emergency services, police and the tow-truck driver, with the only comment from each being "they lived", following which we see a family getting into a new Outback, with dad adding "we lived".
Seeing the crumpled wreckage of the Outback is supposed to showcase the vehicle's top crash safety rating, but there's always the risk that the imagery (and the reminder of death) could actually put people off the model instead of attracting them to buy it.
Watch the ad and tell us what you think? If this was showing a model you were considering, would it deter you or convince you to buy it?
This reporter is on Twitter: @KarlaPincott
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