Biz wiz Let your customers do the talking
A talkative whinger can be turned into a talkative champion if you pinpoint and solve their problem ...
Let Your Customers Do the Talking: 301+ Word-of-Mouth Marketing Tactics Guaranteed to Boost Profits
Michael E Cafferky
Word-of-mouth is one of your best advertisements. This book gives you practical strategies and tactics to increase it – and to use it as a basis for other marketing.
Some main points -
- Word of mouth is powerful, spreads and increases your customer base.
- It’s inexpensive, and can be created with just a minute’s extra effort or attitude.
- Even small comments carry big impact.
- Identify your champions – people who already have a good relationship with your business – and make sure they stay happy.
- Try to identify people who could become your champions, key customers with a wide contact pool.
- Ask new customers if they were recommended to come to you.
Turn bad word-of-mouth into good. A talkative whinger can be turned into a talkative champion if you pinpoint and solve their problem, or go that extra mile for them.
Don’t expect results overnight. It’s a slow and steady process but the upside is that it builds a solid foundation.
Don’t try and control exactly what is said down to the last word, just make sure it’s positive.
Staff are the front line for word-of-mouth – even a small extra effort from one of them to a single customer could reap the equivalent of thousands of dollars worth of advertising if the customer tells friends.
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