Cheap Jeep EV! Tesla Model Y and Kia Niro on notice as 2024 Jeep Avenger electric car promises value pricing

Jeep Australia's first all-electric model, the Avenger, will land in local showrooms toward the end of 2024, and CarsGuide understands it will be very competitively priced against rivals.

Expect a circa-$60,000 before on-road costs starting price for the all-electric Avenger small SUV, which will put it right in contention with the Tesla Model Y ($65,400), Kia Niro S Electric ($66,590), Volvo EX30 ($59,990), incoming Hyundai Kona EV and Jeep's mechanically related cousin, the Peugeot e-2008 ($59,990).

As a reminder, the Avenger is equipped with a single electric motor driving the front axle that produces 115kW/260Nm.

It also has a 54kWh battery for a WLTP-certified range of 400km – though this range is still to be confirmed for Australian vehicles – while also featuring 100kW DC fast charging.

By comparison, the Peugeot e-2008 that launched recently shares the same eCMP platform as the Avenger, but features only a 100kW/260Nm output, while its 50kWh battery serves up a 328km driving range in Australia.

Jeep is targeting young couples and buyers looking to downsize with the Avenger, and is spruiking the model's capacious interior housed within a small footprint.

The Avenger sits firmly in the small SUV class - the first time Jeep has fielded a competitor in that market since the discontinuation of the Renegade in early 2020 - and measures 4084mm long, 1776mm wide, 1528mm tall and has a 2560mm wheelbase.

Jeep also wants the Avenger to carry on the brand's 'go anywhere' attitude despite being a front-drive EV, and, to help navigate trickier terrain, has included six driving modes including Snow, Mud and Sand settings, as well as hill descent control.

A full equipment list is still to be locked in but expect to see a 10.25-inch multimedia touchscreen (borrowed from its Peugeot cousin), a 10.0-inch digital instrument cluster and wireless smartphone charger, as well as a full suite of active safety systems.

The Avenger also continues the Jeep theme of peppering Easter Eggs throughout the car, including placing the brand's seven-slot grille on the face of each of the four wheels, embossing the model's design journey onto the inside of the tailgate and having a star-gazing child on the windscreen decal.

As a quirky detail, the indicator sound is also a drumbeat in the Avenger.