Citroen robot gets disco fever
- Citroen C4
- Citroen C4 2006
- Citroen C4 2007
- Citroen C4 2008
- Citroen C4 2009
- Citroen C4 2010
- Citroen C4 2013
- Citroen C4 2014
- Citroen C4 2016
- Citroen C4 2015
- Citroen C4 2012
- Citroen C4 2011
- Citroen C4 2005
- Citroen News
- Citroen Hatchback Range
- Hatchback
- Citroen
Proving that you can always try to squeeze one more creative angle out of a great idea, Citroen has released another dancing robot ad.
The first of the series – in which a C4 unfolded like a Transformer and then grooved its way through some great dance moves developed by Justin Timberlake's choreographer to rave master Jacques Lu Cont ‘s infectious track Jacques Your Body – went viral when it was launched in 2005, and still logs views on the internet, as well as having spawned a million spoofs
It was followed by Citroen putting a robot on ice the following year, and now with another parroting John Travolta’s swagger through Brooklyn in the opening scenes of Saturday Night Fever to mark the release of the restyled C4.
The theme music, Stayin’ Alive, keys in with Citroen’s claim that the C4 is `alive with technology’ but the concept is starting to look as dated as the disco era it references.
The ad has just started airing in Britain, but there are no plans yet to show it here.
Comments