Jaguar channels bad boys for 2014 Super Bowl
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Clockwork Orange Malcolm McDowell. There's no shortage of British Villain contenders.
Jaguar has booked into the world's most expensive ad programming, the annual US Super Bowl -- which sees more interest in its ads than in the football final being played out on the field.
Every year, brands strive to outdo each other, and carmakers have produced some of the best commercials each year. Volkswagen had huge success with its Force ads in 2012, and followed up again in 2013 despite strong competition from Kate Upton for Mercedes-Benz, while Eminem had one of the standouts in the top 2011 ads.
Disruptive tactics work well for Super Bowl campaigns, and that's behind Jaguar's plan to theme their ad around 'British Villains', positioning their coming F-Type Coupe as the bad boy of the car world.
Overseen by Tom Hooper -- director for The King's Speech and Les Mis -- the ad will have a teaser titled ‘Disruptor’ rolling out from next week on US television to warn the audience that all the best villains are Brits. Certainly we can picture James Bond's nemesis Blofeld (and his much-stroked cat) in an F-Type Coupe.
And there's no shortage of other contenders: Alan Rickman's terrorist mercenary in Die Hard, Malcolm McDowell's psychotic Alex in the dystopian Clockwork Orange, and while British actor Anthony Hopkins' Hannibal Lecter character wasn't overtly portrayed as British in Silence of the Lambs, there was no mistaking that accent.
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