Jaguar full Super Bowl ad
Continuing the bad boy theme to showcase the F-Type Coupe, Jaguar has revealed the full 60-second commercial that will screen at the Super Bowl.
"Have you ever noticed that all the villains in Hollywood movies are Brits?" Oscar-winning actor Ben Kingsley asks, before being joined by other 'bad boys' Tom Hiddleston (Loki in the Thor and Avengers franchise) and Mark Strong (Tinker, Tailor, Soldier, Spy and a host of other flicks where he plays ice-cold villains).
The cast goes on to explain that as villains they're "more focused" and "always one step ahead". And that with British accents they "just sound right".
Titled Rendezvous, the ad has been directed by Oscar-winning Brit Tom Hooper (The King's Speech and Les Mis are the latest in his long list of successes) in a mock thriller style, with moody lighting and all the super-villain props of planes, attractive assistants -- and of course the F-Type Coupe.
The first Super Bowl appearance for Jaguar, while highlighting the British stereotypes of classy, calculating baddies, the ad takes a similarly sterotypical wry approach, and proves very engaging as a result. Good to be bad? Indeed.
Watch the desktop version of the Jaguar full Super Bowl ad here.
This reporter is on Twitter: @KarlaPincott
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