Kia Soul hamsters are back in da house
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Kia's star hamster ambassadors are spinning for the Soul again, but with a Back to the Future twist as they take over an 18th century opera house.
The upper crust crowd learns how to party down to the tune of the Axell remix of "In My Mind".
Cute and fuzzy, but the set-up doesn't allow the hamster 'street' personalities -- which were the main charm of the previous commercials -- to show through. We wonder whether Kia can spin this concept any further.
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