Rolls-Royce wafts into Motor Show
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The Phantom EWB, as it is known, will be an undisputed star of the show when it opens its doors at 5 pm on Thursday 9 February at the Melbourne Exhibition Centre.
Remarkably, it will not be the Show's most expensive car - that will be the $1.2 million Pagani Zonda Roadster - but it does have vast potential for optional equipment.
It has an extra 250 mm in the wheelbase to create additional space for the rear occupants and for specialist items crafted by the company's Bespoke design and engineering team.
Rolls-Royce owners can choose from a palette of 45,000 paint colours, special woods, fridges, wine cellars, safes, humidors and computer equipment.
Regardless of Bespoke equipment, all the beautiful wood and leather fittings are created by Goodwood craftsmen and women.
Rolls-Royce is the world's top selling super-luxury car, and last year sold 796 Phantoms in more than 40 countries, including Nigeria, Bulgaria, Uzbekistan and Azerbaijan - and, of course, Australia.
The new Phantom has attracted a new type of owner, which has resulted in higher average mileages - up from around 3000 km to almost 10,000 km, and in some cases as much as 50,000 km.
As average mileage goes up, the average age of owners is coming down - it now stands at around 56 years old, and many of these customers are new to the brand.
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