SUV interest overtakes small cars
SUV intentions has increased despite fuel prices remaining relatively high and recent interest rate rises.
... according to the August 2010 Roy Morgan Research New Buyer Intention report.
The increase has been driven by intentions for existing major models, with the Toyota Prado, Ford Territory and Subaru Outback having the greatest growth.
Toyota dominates total intentions; the brand has four of the top seven most intended SUV models. Consumer intentions for SUVs have seen strong growth since the middle of 2009.
Morgans says Sports Utility Vehicle (SUV) intentions has increased despite fuel prices remaining relatively high and recent interest rate rises.
"Our new car buyer intentions data reveals why consumers still prefer SUVs over other vehicle types space and seating flexibility (77 per cent of SUV intenders), the option of a diesel engine (69 per cent), a car that's suitable for carrying children (61 per cent) and safety as a number one concern (82 per cent are the leading reasons for the SUV intention," the report says.
It was also found that fuel efficiency is considered more important than high performance for 89 per cent of SUV intenders; hence the rise and rise of diesels in this segment.
The report was released as the diesel version of Kia's Sportage medium SUV won silver in the 2010 Carsguide Car of the Year awards.
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