Will Mini abandon go-kart feel and driver engagement for self-driving tech? Designer outlines future that could change the look of iconic brand

Will Mini abandon go-kart feel and driver engagement for self-driving tech? Designer outlines future that could change the look of iconic brand

10 Aug 2022 by Tim Nicholson

The Mini brand is known for many things - the diminutive size of its models, the so-called 'go-kart feel' of the driving dynamics, and the unmistakable design.But what if all of these elements were ...Read more
An affordable premium electric car? You bet! Mini boss talks cheap EVs and how the brand could give MG, BYD and Hyundai a run for their money

An affordable premium electric car? You bet! Mini boss talks cheap EVs and how the brand could give MG, BYD and Hyundai a run for their money

7 Aug 2022 by Tim Nicholson

Can an automotive brand be both premium and affordable? Or is this impossible? Is it one or the other?I can't think of too many high-end brands that claim affordability as one of their key selling ...Read more
Maxing out Mini! Will the Mini line-up expand to include large SUVs, and will the tiny Rocketman concept finally go into production?

Maxing out Mini! Will the Mini line-up expand to include large SUVs, and will the tiny Rocketman concept finally go into production?

5 Aug 2022 by Tim Nicholson

Exactly how big can the Mini brand get? Should Mini stay mini, or could we see large SUVs wearing the Mini badge in the near future?The BMW-owned brand is at a crossroads. Read more
Which Mini models will get the chop? Plans and timing for next-generation Mini Hatch, Countryman, Clubman, Convertible and more detailed

Which Mini models will get the chop? Plans and timing for next-generation Mini Hatch, Countryman, Clubman, Convertible and more detailed

2 Aug 2022 by Tim Nicholson

The Mini brand is about to undergo its biggest transformation since it relaunched under BMW ownership in 2001.As well as kicking off its plan to become a completely electric carmaker by the early ...Read more
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