Audi S1 VS Alfa Romeo Giulietta
Audi S1
Likes
- Sensational engine
- Quattro drivetrain
- Great chassis
Dislikes
- Price
- The interior is a bit dull
- Stiff ride
Alfa Romeo Giulietta
Likes
- Stunning looks
- Great engine
- Big boot
Dislikes
- Poor cabin storage
- Turbo lag
- No reversing camera
Summary
Audi S1
Spoilt. That's what we are. If you're in the market for a hot hatch, you can have your pick of German-built and French ones from as little as $27,000. There isn't a dud among them now that the VW Polo GTI has had a bit of an update and you can pick and choose your style. Audi's S1 is aiming to be king of the kids with its stiffly-priced S1.
Set the finances aside and consider for a moment what's on offer. As it turns out, a lot.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 7.1L/100km |
| Seating | 5 seats |
Alfa Romeo Giulietta
Richard Berry road tests and reviews the new Alfa Romeo Giulietta Veloce hatch with specs, fuel consumption and verdict.
Nobody just buys an Alfa Romeo, in the same way that nobody goes out and just buys a top hat. Yes it's functional and yes you'll looking amazing in it whether you're male or female, and people will pay you compliments - possibly question your judgement, too, but it's not the obvious choice and buying one is a conscious decision. See, you don't even know if I'm talking about the top hat or the Alfa any more.
At backyard barbecues and dinner parties throughout Australia you'll overhear people saying: "My heart says yes but my head says no." They're not discussing robbing the convenience store on the corner after dessert, but they're more likely to be talking about buying an Alfa Romeo. See Alfas are famous for their stunning beauty, their racing pedigree and their performance, but in the past they've been infamous for their reliability issues. You knew that, right?
The top-of-the-range Giulietta Veloce with the dual-clutch auto is the best reference to the brand's performance pedigree. This version has only just arrived on the market, and follows a major styling and technology update to the Giulietta in 2015.
Like most test cars, we lived with it for a week. Is it too small to be a family car? What's wrong with the glovebox? Is it as racy as it looks? What's with all the water? And is it just me or are my hands too small to drive this car? We'll even be able to point you in the right direction for a guide to Giulietta's reliability.
| Safety rating | |
|---|---|
| Engine Type | 1.7L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 6.8L/100km |
| Seating | 5 seats |
Verdict
Audi S17.6/10
Cars this small shouldn't be this fast and useable at the same time, but the Audi S1 is. It isn't without its problems - the ride is harder even than the Fiesta ST which might weary some prospective buyers.
It's also a bit difficult to justify the price - in its basic form it's missing a few creature comforts that you'd expect in a $50,000 car - reversing camera, high-res screen, that sort of thing.
However, in the hot hatch world, those things don't matter. It has the bragging rights, the tech and the outright blinding speed to take on the bonkers Focus ST and equally zany Megane RS. And even the Audi S3.
Alfa Romeo Giulietta6.3/10
So much right and some things not quite right – the Giulietta has the Alfa Romeo mix of highs and lows which the brand is famous for. There’s no mistaking that this is a unique and sexy looking car, with the practicality of a five-door hatch plus impressive handling and performance.  More heart than head decision here though it seems, but romantic Alfa enthusiasts should adore it.
Have you got a 'classic' Alfa Romeo experience, good or bad? Tell us in the comments below.
Click here to see more Alfa Romeo Giulietta Veloce pricing and spec info.
Design
Audi S18/10
The A1 is so small it starts to strain Audi's design language. When you cram on the S-style bumpers and raccoon-eyed trim on the hatchback, it's starts to look a bit busy.
It isn't quite a shrink-wrapped A3 - Ingolstadt's designers know better than that - but it's full of Audi design cues, such as the strong, light-catching character lines, distinctive LED daytime running lights and fondness for big wheels.
Inside is along the themes of the A3, with what are becoming Audi's trademark; round eyeball air-con vents, the manual fold-down screen familiar to Q3 owners (but smaller) and a good clear dash. The handbrake jars slightly as it feels cheap to hold and wobbles a bit.
The S Sport seats are big and comfortable, and the top half of the backs are capped in plastic, which was colour-coded on our car. The rear passengers will certainly get an eyeful of whatever terrifying hue you've chosen, so choose wisely.
Despite the five doors, the back seats are occasionals, like the Mini the A1 is gunning for, and the boot is very small, but okay for shopping for couples or singles.
Alfa Romeo Giulietta8/10
Alfa Romeo couldn't design a boring car even if it was handed a picture of a Toyota Camry and told to copy it or else. The Giulietta is no exception.
There's the deep 'V' grille shared with the new Giulia sedan and 4C sports cars that make up the current Alfa model line-up. There's the bug-eye headlights with pretty inset LEDs and the chiselled bonnet, a side profile which looks like that of a mini Porsche Cayenne and a cute-but-tough bottom with its elegant taillights and twin exhausts.
The latest update brought a honeycomb mesh grille and a slightly different design to the headlight and LED foglight surrounds. The tail pipes were also given a styling tweak, so too were the alloy wheels.
The cabin saw new materials and finishes added. The Veloce had the Alfa Romeo logo stitched into the integrated headrests, shiny sports pedals, and lashings of faux carbon fibre trim on the doors and dash.
You can tell a Veloce from the outside by the red Brembo brake calipers behind the front wheels, 18-inch alloys, its chunkier exhaust tips poking out of the diffuser, red pin-striping to the front and rear bumpers, and the black window surrounds.
Okay, how big or small is it? Here's some dimensions for you. The Guilietta is 4351mm long, 1798mm wide, 1465mm tall and the Veloce with its sports suspension is 9mm lower than the others with 102mm of ground clearance.
Compared to say a Mazda3 hatch the Giulietta is 109mm shorter end-to-end and only 3mm wider. But if you're considering an Giulietta why are you looking at the Mazda3 anyway? That would be sensible - Like comparing Cancer Council hats to top hats.
Practicality
Alfa Romeo Giulietta5/10
Beautiful things tend to favour form over function. The Giuletta tries to do both and succeeds…but also fails in places.
Successes first: despite its coupe looks it's actually a five-door hatch with ‘hidden' handles for the rear doors placed up at window level near the C-pillar. So good is the two-door disguise that our photographer climbed into the back seat through the front door.
Rear legroom is a bit tight back there and at 191cm I can sit behind my driving position but I'd hate for me to be sitting behind me because my knees are digging hard into the seat back.
Headroom isn't much chop either and I literally can't sit in the back seat and hold my head high – a combination of that sloping roofline and the optional double sunroof reduces the head space.
A major practicality fail is the lack of storage throughout the cabin.
My wife's phone kept mysteriously appearing in the footwell every time we left it in the glove box, like there was a tear in the time-space fabric, but then we realised it was slipping through a gap.
There's no centre armrest storage bin in the front – actually there's no centre armrest. There is a pop-up hidey-hole on the dash but with only enough room for a pair of sunglasses.
The two cup holders in the front are small. It's safe to say that unless you have somebody with hands at the ready, ordering drive-thru is possibly out of the question.
Or if you have long arms and can reach the fold down armrest in the back there are two decent sized cup holders along with a small storage space. There are no bottle holders any of the doors, but there is fortunately room for a phone and wallet because there isn't space for them anywhere else.
But wait, the Giulietta is saved from a total storage fail by a large-for-the-class 350-litre boot. That's 70 litres bigger than a Toyota Corolla's and only 14 litres less than the Mazda3.  We could fit the pram, the shopping and the rest of the gear which goes with a military operation such as a trip to the park with a toddler in there.
Price and features
Audi S17/10
Starting at $49,900, Audi S1 is by far the priciest of the small-hatch based hotties, at least until Mini's madcap JCW arrives. This price is just almost double that of VW stablemate's forthcoming 2015 Polo GTI.
Standard on the manual-and-five-door-only S1 is a ten speaker stereo, climate control, ambient lighting, remote central locking, cruise control, satnav, headlight washers, auto headlights with xenon low beams, partial leather seats, leather-bound steering wheel, auto wipers and rear parking sensors.
Our Misano Red ($990 option) came with two extra packs. The Quattro Exterior Package ($3990) adds bi-xenon headlights with red trim, red brake calipers, spoiler, quattro logos on rear doors (ahem!) and five-spoke 18-inch alloys that are part matt black, part polished.
The Quattro Interior Package ($2490) adds S Sport front seats with Nappa leather and red backrest capping with quattro logo (ugh), more nappa around the cabin with contrast stitching, flat bottom steering wheel and red rings on the air vents.
There's an S Performance Package that brings the best of these two packs together for $4990, saving about $1500 and the embarrassment of the quattro logos.
Our test car also had aluminium air vents ($220), black contrasting boot lid ($300) and black roof ($720).
The grand total is a sobering $58,610. There's a couple more options that'll easily pop you over $60,000.
Audi's MMI is dash-mounted in the A1 as there's no room on the narrow centre console. As ever, it works well and doesn't take much getting used to. The satnav is a bit grainy on the smaller screen but is otherwise a competent unit.
Sound is from a ten-speaker stereo and you can stream across Bluetooth or plug in a memory card. The sound was good but the system did take a while to find the phone whenever we came back to the car.
Alfa Romeo Giulietta5/10
The 2016 update saw the Giulietta variants renamed. There's the entry grade $29,990 Super Manual which has a six-speed manual gearbox, then buyers can step up to the Super TCT with a six-speed dual clutch automatic transmission for $34,900 and then there's our test car – the Veloce for $41,990. There's 10 paint colours at your disposal from the colour of our car (Alfa Red) to Perla Moonlight. Only Alfa White comes at no extra cost, the rest are a $500 option.
The Veloce collects the same features as the Super TCT such as a 6.5-inch touch screen, with sat nav, front and rear parking sensors, three drive modes and then adds bi-xenon headlights, 18-inch alloys, leather and Alcantara seats, a flat-bottomed steering wheel, the big exhaust tips and the sports diffuser, tinted rear glass and then less cosmetic features such as sports suspension and launch control.
There's no reversing camera which is disappointing, considering they come standard on some cars half the price.
At this price you'd shop the Veloce against a BMW 120i hatch for $41,900, a Volkswagen Golf GTI for $43,490 or possibly a high-end Mazda3 SP 25 Astina for $37,040.
Under the bonnet
Audi S18/10
This is where the action is. The S1's tiny body packs a 2.0-litre turbocharged four-cylinder producing 170kW and 370Nm of torque. The S1 will streak to 100km/h in 5.9 seconds thank to the traction aid of quattro all-wheel drive.
Despite a pretty solid hammering during its week with us, including more time than we'd have liked in Sydney traffic, the stop-start function helped deliver a pretty reasonable 10.2L/100km, however that's a long way over claimed 7.1L/100km.
All Audi S1s come with a six-speed manual, so dual-clutch haters can save the whining. The only downside from not having a self-shifter is the ECU can't deliver the boy racer farts, parps and crackles of the other S cars.
Alfa Romeo Giulietta7/10
The Giulietta Veloce has a 1.75-litre four-cylinder turbo-petrol engine which produce 177kW of power and 340Nm of torque. It's a great engine that lets loose a wonderful scream when pushed hard and the little grunts it makes when it changes gear when driving around normally sound like a giant enjoying his food.
The transmission is a dual-clutch auto which Alfa calls a TCT or twin-clutch transmission. I'm not a fan of them regardless of the brand of car they're in but the Alfa version is better than most of the others in its smoothness at lower speeds and decisiveness.
What about the Giulietta's reliability over time? This version of the car is less than two months old so we can only comment on what it offers as a brand-new vehicle, but you'll find good context in our used review of the earlier 2011-2014 Giulietta.
Efficiency
Alfa Romeo Giulietta7/10
Alfa Romeo says you should see your Veloce drink at a rate of 6.8L/100km during combined driving, but the dash showed more than double that during mainly urban driving while channelling  Enzo Ferrari.
Driving
Audi S18/10
If you're buying the S1 as a comfortable urban runabout with a cool badge, you're half right. While the seating for front passengers is certainly supportive, the hard suspension tune will ensure you're well aware of road surface imperfections.
Thankfully, what it missed out on in the ride department it makes up for in every other way - the S1 is a rocket. The 2.0-litre turbo jammed under the bonnet has almost no lag and is paired with a slick six-speed manual that is terrific fun to manhandle through the gears.
The way the S1 picks up speed when it's on boost is addictive and licence-endangering. A flattened accelerator in second or third will obliterate just about anything this side of $100,000 and you'll be having more fun in this than big brother S3 because the chassis is more adjustable and there's a bit more life.
You can hear the turbo sing to accompany the bassy exhaust growl. Hit the massive brakes hard and the car remains stable even over rutted roads. Turning the wheel brings almost-instant turn-in, mashing the throttle again a fun little wriggle. It's superb.
You'll have to be a bit patient with the throttle to get the wriggle, though - give it too much too early and it will want to push wide, the quattro system shuffling power around to try and quell understeer while the electronic diff fiddles with the braking system to do the same thing. It gets there in the end, but you're better off meting out the power with your right foot for maximum rewards.
It's tremendous fun point-to-point on a twisty road - despite being a bit heavy for its size (1415kg), it's as chuckable as the next best thing, the Fiesta ST.
Alfa Romeo Giulietta6/10
There's so much potential here for a great driving experience such as the accurate and direct steering and great suspension which provides a comfortable ride and great handling, only for all to be let down by turbo lag which kills the responsiveness in the car.
Of the three steering modes: Dynamic, Natural and All Weather, the Dynamic setting was kept on almost always with the other two just feeling too lethargic.
The Giulietta is front-wheel drive and there's a lot of torque being sent to those wheels, but unlike a stack of Alfas in the past there's next to no torque steer. That said, our hill start test on a wet night saw those front wheels scrambling for traction as it accelerated up the slope. Cornering grip from the tyres is excellent, however.
There's some Alfa Romeo ergonomic issues in the cabin we've gotten used to over the years, but just because you're accustomed to something doesn't mean it's okay. For example, the cramped driver's footwell with the brake and accelerator pedals so close that it's easy to hit both at the same time.
The indicator and wiper stalks are also so far from the steering wheel rim that they're almost out of reach – I don't think I have small hands, nobody's ever pointed them out or laughed at them.
And speaking of wipers, the Giulietta is obsessed with keeping itself clean. Pull the wiper stalk towards you to clean the windows and such is the intensity of the spray from both the window washer and the headlight washers it's like you're captaining a fishing trawler that's hit a massive wave at sea. Put the car into reverse and the rear wiper starts squirting and washing.
For Christmas I want Alfa to upgrade their media unit or bin it – the UConnect system disconnected my phone without prompting and isn't intuitive to use.
Safety
Audi S17/10
Six airbags, stability and traction control, ABS, brake assist and distribution all add up to a five star ANCAP rating.
Alfa Romeo Giulietta6/10
The Alfa Romeo Giulietta has been given the maximum five-star ANCAP rating. It doesn't have the advanced safety technology such as AEB and lane keeping assistance which is now standard on any small hatches for a lot less money.
For child and baby seats there's two top tether and two ISIOFIX points in the back seat.
Ownership
Alfa Romeo Giulietta6/10
The Giulietta is covered by Alfa Romeo's three year/150,000km warranty. Servicing is recommended at 12month/15,000km intervals with a major service every two years. Alfa Romeo doesn't have capped price servicing but there is Mopar Vehicle Protection which customers can purchase with the vehicle for $1995.