2023 BMW 3 Series price and specs: Costs up as much as $10,100 for Mercedes-Benz C-Class, Audi A4 and Genesis G70 rival

BMW has revealed pricing and specifications for the updated and facelifted 2023 BMW 3 Series set to arrive in Australia next month.

Across the non-M 3 Series range, including the BMW 320i, the 330i sedan and 330i Touring wagon, the plug-in hybrid BMW 330e, and the M-lite M340i xDrive, price bumps vary from a reasonable $1300 to a surprising $10,100.

But with this updated range, BMW has also added some extra kit and included design changes across the variants. This includes tweaks to the lights, kidney grille and bodywork.

In terms of tech and comfort, BMW has increased the level of specification from the ‘base’ 320i upwards, including the introduction of a new curved 14.9-inch central multimedia display which ‘merges’ with a 12.3-inch screen behind the steering wheel to display driving information. 

BMW’s iDrive now comes with extra functionality thanks to BMW Operating System 8, including charging and power options for the 330e.

Three-zone climate control with voice adjustment also now features across the range, as well as adaptive cruise control and keyless entry.

For all models above the 320i, M Sport seats are also now standard.

The BMW 320i now kicks off the range at $78,900 before on-road costs, up from the old entry price of $73,500. It, and the rest of the range, can now also be had with an M Sport pack as standard. Engine outputs from the turbo petrol 2.0-litre remain 135kW and 300Nm.

Stepping up to the 190kW/400Nm BMW 330i is where the price rises really get going, a hike of 12.1 per cent sees the 330i sedan reach $93,400, which is a whopping $10,100 more than before. The BMW 330i Touring cops the same price rise, meaning it now costs $97,400.

On top of everything else, the 330i models get an instrument panel top finished in BMW’s vegan leather Sensatec, as well as an electric tailgate.

The BMW 330e PHEV increases to $97,400, or $7100 more than it was.

The more sporting BMW 340i xDrive, now one model rather than a more basic Pure and fuller standard variant, costs $104,900, a gentle $1300 more than the Pure did. Effectively, this makes it a $8700 price drop, given the standard M340i was $113,600 previously.

BMW has also confirmed four option packs for the update 3 Series: 

• Visibility, costing $4800 ($5400 for 330i Touring) adds a sunroof (larger for the Touring), LED headlights, and metallic paint all standard on the 340i.
• Comfort, at $3100 ($4000 for 320i), adds heated seats and steering wheel, and a Harman/Kardon sound system, all also standard on the 340i.
• Executive, which costs $2400 for 320i, $1500 for 330i, and $2000 for M340i xDrive, adds remote engine start, a tyre pressure monitor, acoustic glazing, and a drive recorder.
• Finally, M Sport Pro, which costs $2800 for 330i, 330e and M340i xDrive or $2400 for 330i Touring adds M Sport flair in the cabin with belts, plus a rear spoiler, Shadowline lights, and M Sport brakes in blue or red.

2021 BMW 3 Series pricing before on-road costs