Move over, Chevy! 2023 Ford F-150 pricing revealed for Australia, watch out Ram 1500 and Chevrolet Silverado!

Australian pricing has finally been revealed for the long-awaited Ford F-150 pick-up, with the brand’s Australian arm dropping its entry price right in the middle of the Ram 1500 and the Chevrolet Silverado.

Available to order now, the F-150 will arrive in Australia in the third quarter this year in two variants, each with a 3683mm short- and 3987mm long-wheelbase version.

The entry XLT starts from $106,950 before on-road costs, while the long-wheelbase is $955 more. The same price difference goes for the two wheelbase options in the top-spec Lariat, with the SWB Lariat starting from $139,945.

Unlike full-size truck rivals, F-150 makes do with two cylinders fewer thanks to the addition of a couple of turbochargers. Its twin-turbo 3.5-litre petrol V6 makes 298kW and 678Nm, paired with Ford’s 10-speed automatic transmission.

Standard features for both include 20-inch machined alloy wheels, chrome bumpers front and rear, a work-surface tailgate, and a spray-in bedliner.

The Lariat gains extra chrome trim including mirror caps and door handles, as well as a twin-panel moonroof, power tailgate, heated and vented leather accented seats, a larger 12.0-inch multimedia screen and matching instrument cluster, and a surround-view parking camera.

Both come with a relatively standard list of safety features including pre-collision assist with auto emergency braking (AEB), cross traffic alert, and lane-keep assist with driver alert. The Lariat adds adaptive cruise control, lane centring, speed sign recognition, and intersection assist. 

Ford Australia’s F-150 assistant chief program engineer Tom Dohrmann points out Australia is the first right-hand-drive country in the world to develop the F-150 for its own market like this.

“Together with RMA Automotive, Ford Australia earned the privilege of developing a world-first right-hand drive program for the F-150,” said Dohrmann.

The F-150 will arrive in Australia in the third quarter of 2023.

Ford Australia CEO Andrew Birkic hopes the F-150 will serve as a step up, big sibling to the brand’s most popular model in Australia, the Ford Ranger.

“The addition of this icon to our local showrooms alongside the incredibly popular Ranger means Australian customers now have two uncompromising utes to choose from.”

In terms of its closest rivals, the Ram 1500 and the Chevrolet Silverado, its entry point sits squarely in the middle of the two. The Ram (291kW/556Nm) starts from $85,950 before on-roads in its more basic Express spec, while the more highly equipped Silverado (313kW/624Nm) starts from $121,000.

2023 Ford F-150 pricing before on-road costs