The 2023 BMW iX is available in four flavours, with the entry-level xDrive40 variant coming in at $135,900, before on-road costs.
The same powertrain is also available in Sport trim for $149,900, while a higher-output xDrive50 Sport sits at $174,900.
However, the top dog of the iX range is the M60, priced at a substantial $222,900.
As you can probably tell by the M badging, the iX M60 has more of a performance bent than its more affordable siblings, but it still commands a nearly $90,000 premium over the entry-level BMW electric SUV.
You are also getting a long list of equipment for the spend, though, with standard equipment including keyless entry, push-button start, heated and cooled front seats, a head-up display, and four-zone climate control – all things expected of a luxury model like the BMW iX.
The over-the-top extras you get on the M60 however, include soft-close doors, 22-inch alloy wheels and an electrochromic glass roof which can change its opacity by sending electricity through the middle layer of film. How high tech!
We also like that the iX can use the front-facing camera as a dashcam so you do not have an unsightly camera with long cables attached to the windscreen.
The iX M60 also features a curved 12.3-inch digital instrument cluster and massive 14.9-inch multimedia touchscreen with the latest 'iDrive 8' software.
Look, there’s no denying the iX M60 is a pricey vehicle, especially when stacked up against the Audi e-tron S ($173,900) and Jaguar I-Pace HSE ($160,217), but the BMW does kick it up a notch in performance compared to its perceived rivals.
Tesla’s upcoming Model X Plaid will no doubt have something to say about that, but pricing and timing for that model is yet to be revealed. For reference, the last Model X offered in Australia was in 2020, and the top-spec Performance variant was priced at $177,375.
So, does the BMW iX M60 represent good value for money? Not really. But buying a brand-new iPhone whatever on the day it launches is also not good value for money.
Early adopters and people who appreciate having the very latest in technology will always be asked to pay a premium.