Cupra Ateca VS Volkswagen Touareg
Cupra Ateca
Likes
- The 'mysterious' brand
- Volkswagen quality and engineering
- Lower price into the Ateca model
Dislikes
- Safety tech could be more cutting edge
- Fuel economy on the high side
- No head-up display
Volkswagen Touareg
Likes
- Technically very impressive
- Luxurious interior
- Absolutely packed with stuff
Dislikes
- Disappointing ride quality
- PHEV elements frustrating to use IRL
- Limited appeal compared to other R models
Summary
Cupra Ateca
Not many people even know what a Cupra Ateca V is… and this is the second best thing about this small SUV. The first best thing is that Cupra is owned by Volkswagen.
So, this means you can have your mysterious SUV not many other people drive while knowing it’s underpinned by one of the largest car manufacturers in the world which makes cars millions of people drive and one which also has a reputation for high quality vehicles.
The big news here is the Ateca model range has a new and lower entry fee with the arrival of this V grade. See, until now the only Ateca Australians could buy is the high-performance VZx which while really sporty also came with a pretty big price tag.
Read more about
- New car sales slowdown coming? How Cupra's fully refreshed 2025 line-up including updated Leon, Formentor, plus all-new Tavascan and Terramar will drive sales despite uncertain economy
- 'We have two key assets that are not that easy to copy': Cupra not worried about Chinese onslaught of brands like Aion and Zeekr as arrival of Cupra Tavascan and Born VZ electric cars draws closer
- 'To bet on EVs only is too risky!' Cupra plans to sell sporty combustion cars for as long as there are buyers
So, how much is the Ateca V and what do you get for the money? We found this out at the Australian launch along with how practical and safe it is and what it’s like to drive.
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Volkswagen Touareg
It’s big, it’s fast, it’s luxurious, Volkswagen’s Touareg has always been a stand-out large SUV.
This one, the full-fat R is the latest take on the halo Volkswagen model. It has big shoes to fill.
See, top-spec Touaregs in the past are hardly rivals to the Toyota LandCruisers and Hyundai Palisades of this world. They’re a different breed, with the first-generation Touareg powered by a variety of engines up to a 5.0-litre turbo-diesel V10, and the second-gen version packing petrol and diesel V8s in its upper levels.
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- Chinese rivals present 'serious situation' that could cause Volkswagen to close its factory doors for the first time
- Prices slashed on popular five-seat and seven-seat family SUV: 2025 Volkswagen Tiguan 162TSI R-Line variants receive a more than $4000 price cut amid run-out sale to add value to Toyota RAV4, Kia Sportage and Honda CR-V rival
They were the ultimate sleeper family SUV, ridiculous engines with rich VW Group lineage in a seemingly mainstream family-friendly package.
But this third-generation version can’t quite replicate the over-engined craziness of its predecessors. It has to think outside the box as emissions regulations crack down the world over.
This Touareg R is a plug-in hybrid. A performance-focused one at that. Can it hope to replicate the unhinged nature of its forebears and find an appropriate place atop the hierarchy of Volkswagen’s R models? Let’s find out.
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Verdict
Cupra Ateca8/10
The Cupra Ateca V is a much needed more affordable way into this small SUV while still offering a high-end feeling with plenty of standard features. Yes, the V isn't as high-powered as the VZx but it's still great to drive in the city and on the open road. Big on the inside and small on the outside the Cupra Ateca can perform urban and (small) family duties well.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Volkswagen Touareg7.4/10
A car as impressive as it is frustrating, the Touareg R is a vehicle for a very specific buyer. Someone whose daily commute consists of limited distances, someone who can always charge at home overnight and someone who appreciates the subtlety of the performance and luxury the Touareg brings.
For everyone else - there are better options. Performance-focused PHEVs can be tricky to charge and extract the full benefit from, and at this price you have access to some serious performance-oriented combustion SUVs or the choice of going fully electric.
While this R-badged VW might be the most mind-bending of the lot then, it also has the most 'specific' appeal.
Design
Cupra Ateca
Once you know the Cupra Ateca V is closely related to the Volkswagen Tiguan and Skoda Karoq you can definitely see a resemblance. Still, all three have their own look with the Cupra clearly given the role of being the fierce, sporty one.
While the Ateca V doesn’t have the same menacing styling as the VZx, it’s definitely a seriously sporty looking SUV with its 19-inch alloys, aggressive front bumper, triangular LED running lights and blacked out wing mirrors, roof rails and CUPRA lettering across the tailgate.
The bronze Cupra logo really signals the sporty intent of this brand and I’ve been told on more than one occasion that it looks like a biohazard symbol by people confused by what it is I’m driving. According to Cupra the blade-like design represents “the sense of belonging to a clan”.
Measuring 4381mm long, 1841mm wide and 1625mm tall with 2630mm wheelbase the Ateca V is about 15cm shorter in length than a Tiguan, but as you’ll see in the practicality section the interior dimensions might be larger than you think.
The Ateca V’s cabin is full of dark-coloured materials with black leather upholstered sports seats and steering wheel. In the same way it feels like Batman designed the exterior the interior it has a ‘Made in Gotham City’ feel with a brooding style incorporating high quality textures and surfaces.
Volkswagen Touareg
The Touareg, as always, screams big Volkswagen. It’s more subtle than the Porsche Cayenne and Audi Q7 with which it shares its underpinnings, yet looks as slick as either up close.
It’s defined in its face by a massive black grille, integrated light fittings, and as usual with Volkswagen, some pretty subtle highlights and tail-lights in attractive LED patterns.
The wheels sell the vibe of an R. They’re enormous and gloss black, matching the theme and style of its smaller siblings, black highlight trims replace chrome or body colour bits to set it apart from the rest of the range.
It doesn’t look quite as modern as something like Kia’s Sorento or EV9, and it doesn’t look as elegant as the Volvo XC90 or as defined as the Land Rover Defender, all in the same price bracket.
This helps the Touareg maintain a certain mainstream appeal, and a sporty edge, without being too egregious.
Still, some might want some more overt visual flourish to indicate they’re driving a vehicle which is capable of sprinting to 100km/h from a standstill in 5.1 seconds.
Perhaps I’m in a different camp, one which appreciates the ‘sleeper’ nature of a giant family SUV capable of incredible driving feats when pushed.
Inside is always a pleasant surprise in a Touareg. While it might be the most affordable of the giant SUVs on this platform, it maintains the air of luxury and plush nature of its more expensive counterparts from Audi and Porsche.
You’re met by nicely trimmed leather seats and a chunky VW R steering wheel, massive screens and lavish amounts of padded leather surfaces everywhere. It feels every bit the luxury SUV the price indicates, in case you were worried you’d be getting something which feels more like a T-Roc than an Audi. For what it’s worth I quite like all the Volkswagen switchgear.
Practicality
Cupra Ateca
The Ateca V is only about 4.4m long which is a lot shorter than a Kia Sportage, Nissan X-Trail or Subaru Forester, which are truly mid-size SUVs. So, the Ateca is a small SUV but on the larger side compared to say a Volkswagen T-Roc.
Despite its fairly diminutive exterior proportions the Ateca V has excellent storage and is remarkably spacious. If you have a young, small family and want a five-seater SUV big enough for them but small enough to make urban driving easy the Ateca V ticks both boxes.
Up front there are the gigantic door pockets, two cupholders, a decent-sized covered centre console bin and under-dash storage with wireless phone charging and two USB ports.
The second row is incredibly spacious for a small SUV with so much room for me at 189cm tall to sit behind my driving position. Headroom is excellent, too.
There are also cupholders in the fold-down armrest, two USB ports and big door pockets.
The back door apertures are tall and wide which makes getting little kids in and out of their car seats easier for parents.
A 485L cargo capacity is large for the class and under the boot floor is a space-saver spare wheel.
Volkswagen Touareg
It’s a big SUV with big interior dimensions. It feels spacious and wide on the inside with a large centre console area for spreading out and a highly adjustable driver’s seat.
The seats are plush and comfortable, and visibility is pretty solid out of the cabin. Again, you're greeted by excellent touchpoints, from the steering wheel to the door cards and there’s even lashings of padded leather trim down the sides of the centre console for your knee to rest on.
Volkswagen’s screens are usually some of the best in the business and that continues here. They’re bright, sharp and served up with attractive and mostly functional and easy-to-navigate software.
The hardware behind them is also enough to keep them lightning fast when reacting to inputs, with satisfyingly smooth animations, too.
The one thing I like a bit less is how a few of the menus can be confounding. It took me a while to figure out I needed to set the default battery level higher than its current charge to get the engine to stay on, and I’d also love a button to simply switch between EV and hybrid mode.
In fact, the lack of buttons is one of the major issues in this car. Sure, the enormous centre screen is an impressive feature, syncing up with the dash design nicely, but you’re also forced to negotiate with touch elements for key climate functions. No matter how fast or slick the software is, there’s no compensating for a toggle or dial you can easily reach while you’re focused on the road.
For what it’s worth, the wireless Apple CarPlay worked seamlessly with the car in my time with it (and looked good too) while the wireless charger is rubberised and in a good location so your phone will be able to at least maintain its state of charge on the go.
Storage is plentiful up front, with large pockets with integrated bottle holders in each door, a large dual cupholder set-up in the centre console with variable edges and a large armrest console box.
In the back seat I have enough room for myself behind my own driving position at 182cm tall. It’s plenty wide and tall, but I don’t feel as though I had an enormous amount of legroom considering the size of the vehicle.
Still, the width will give you space for three adults across in relative comfort. Yes, there’s a large raise in the floor in the centre position to accommodate the all-wheel drive hardware underneath, but the width of the floor should allow a centre passenger to put their feet on either side.
Big door openings and the wide cabin make for easy child seat fitting, and there's even built-in window shades alongside two rear climate zones with physical controls, large bottle holders in the doors and a drop-down armrest, with some flimsy nets on the backs of the front seats to round things out.
Boot space is allegedly enormous at a quoted 810 litres, but the shape of it is less than ideal. Sure it’s nice and wide and oblong shaped at the base, but the rake of the boot quickly eats into the amount of height available, making it tricky to fit larger objects.
The space accommodated our CarsGuide three-piece luggage set with ease, but it didn’t leave much room to spare. It doesn’t feel like it’s double the 400 litre space typical of a one size-down SUV.
There’s also a needlessly complex two-piece shelf, which lifts with the tailgate, but the boot wouldn’t completely close with the luggage set present unless you removed it. To the Touareg’s credit, the second row seats hinge forward significantly to expand space by a fair bit.
Under the floor there’s only a repair kit, as the huge PHEV battery takes up the rest of the space. A decidedly less than ideal flat tyre option.
Price and features
Cupra Ateca
The Ateca model now has a lower priced grade called the V and it lists for $51,990. That’s more than $10K less than the top-of-the-range VZx which has been out for a couple of years and lists for $63,490.
The Ateca V might be less expensive but the features list is still impressive. Coming standard are 19-inch alloy wheels, sports bumpers, LED headlights, running lights and puddle lights. There’s a proximity key and power tailgate with gesture control, too.
Inside black leather upholstery is standard, so are heated front seats and steering wheel, there’s dual-zone climate control, a power driver’s seat, a 9.2-inch media display with wireless Apple CarPlay and Android Auto and wireless phone charging.
As for options, you can have a panoramic sunroof for $1850 and premium metallic paint for $490.
There’s also the optional 'Tech Package' for $2950 bringing a Beats stereo system and a 360-degree camera. But the best thing about the pack is it also adds dynamic chassis control which adds adaptive suspension, so when you select 'Comfort' mode the suspension becomes softer, and in 'Sport' mode the suspension firms for better handling.
Rivals to the Ateca V include the Lexus UX and Volvo XC40 but also its Volkswagen Group cousins such as the Skoda Karoq and VW Tiguan R-Line.
Volkswagen Touareg
Is the Touareg R good value? Seems like a silly question doesn’t it?
One school of thought says, of course it isn’t. Nobody needs a giant $129,990 (before on-road costs) SUV which is this fast. What the halo Touareg variant has always offered is excess with a modest exterior wrapper.
On the other hand, the Touareg R is great value when you consider you’re getting much the same hardware as a Porsche Cayenne S E-Hybrid ($188,600) with a Volkswagen badge.
In its size and price-bracket, the Touareg R directly rivals the Land Rover Defender 110 PHEV ($126,184), Lexus RX HEV ($127,434), Range Rover Velar PHEV ($131,536) and Volvo XC90 Ultra T8 PHEV ($128,390).
I see two problems with this. Firstly, all of those price rivals are premium brands, and secondly, at the circa-$130K price-tag there’s also the awkward reality you could be choosing one of a few very appealing fully-electric options, from the Kia EV9 GT-Line ($121,000), to the Polestar 3 ($131,054), Mercedes-Benz EQE ($134,900) and BMW iX ($136,900).
So, it’s great value from one perspective, but not so much from a few others. Then again, this is the biggest, baddest Volkswagen you can currently buy, so whether you’re in the market for an R-badged car or a PHEV of this size, you’re likely familiar with a six-figure price-tag.
Do you at least score good equipment for the money? Aside from all the complex drivetrain hardware, this VW is an impressive place to be, with extensive plush leather interior trim in the seats and doors, power adjust for the front two positions with heating and ventilation, a 12.0-inch digital dash with Volkswagen’s slick-as-ever digital cockpit software, a head-up display, a massive 15.0-inch multimedia touchscreen (with wireless Apple CarPlay and Android Auto), matching wireless phone charger and quad-zone climate control.
Outside, there’s the brand’s signature matrix LED headlights, massive gloss black 22-inch alloy wheels, enormous ventilated disc brakes and a sports exhaust with air suspension hiding below.
It’s a lot of kit for a mainstream SUV, and performance, which we’ll talk about later, is impressive (with a few caveats).
Under the bonnet
Cupra Ateca
The Ateca V has a 2.0-litre turbo-petrol four-cylinder engine making 140kW and 320Nm. That’s a step down in output compared to the VZx’s 221kW and 440Nm, but the V doesn't feel underpowered.
A seven-speed dual clutch automatic transmission shifts gears lighting fast with the drive going to all four wheels. Yes, it’s all-wheel drive.
Volkswagen Touareg
The Touareg offers a performance-focused plug-in hybrid (PHEV) drivetrain. Usually this means a little turbo four-cylinder engine and an electric motor, but instead this big SUV offers a 100kW electric motor and a 3.0-litre V6 turbo-petrol engine which combine for a whomping “total system power” of 340kW/700Nm.
This allows a 0-100km/h sprint time of just 5.1 seconds. Power is sent to all four wheels via an eight-speed automatic transmission and Torsen central differential. Up to 70 per cent of power can be sent to the front wheels, with up to 80 per cent of power going to the rear.
It is capable of driving at up to 135km/h under electric power alone, with the V6 kicking in beyond that speed.
It’s a rare set-up for two reasons. Firstly, it’s a plug in which maintains a large six-cylinder engine, and it runs even electric power through the transmission to all four wheels.
Some PHEV rivals, for example, use front combustion-drive only with no mechanical connection between the engine and the rear axle, which is driven purely electrically.
When it comes to towing specs, the Touareg offers solid official figures of 750kg for an unbraked trailer and 3500kg braked, although the maximum towball download is 220kg.
Efficiency
Cupra Ateca
Cupra says that after a combination of open and urban roads the Ateca V should use 7.1L/100km. That’s not hugely fuel efficient and urban consumption of 8.6L/100km will mean higher fuel bills than a hybrid SUV of this size.
On the launch we saw a fuel consumption average of 7.7L/100km and that’s after city roads, motorways and country roads.
Once we have the Ateca V in our CarsGuide garage we’ll be able to perform a real-world test of its fuel consumption.
The Ateca V has a 55-litre fuel tank and requires 95 RON premium unleaded petrol. Theoretical driving range is around 775km.
Volkswagen Touareg
Like other plug-in hybrids, the official combined (urban/extra-urban) cycle fuel efficiency number for the Touareg R is an eyebrow-raisingly low figure which you know won’t be achievable in the real world, but is probably technically feasible in lab-style conditions.
In this case, it’s 3.3L/100km. When I picked up the car it had a low charge level, and the next day I was able to top it up to just 50 per cent because I don’t have a power point in my garage, and the achingly slow 3.6kW maximum AC charging speed is severely limiting if you need to rely on the public network, as the 17.9kWh battery is relatively large.
This should bring you to the obvious conclusion the Touareg R is not a good hybrid if you can’t charge at home, as you’ll never extract the full benefit of the electric set-up. Perhaps adding evidence to this is its official energy consumption which comes in at a painful 21.1kWh/100km.
As for hydrocarbons, in my week of driving (in which I tried to pick up charge wherever I could) I saw over 14L/100km. Makes sense for a heavy petrol V6 SUV. I’d say you’re likely to see a figure like this on a longer journey or if you drive it with enthusiasm as the R badge encourages. To add additional pain, it requires 98RON premium unleaded fuel.
With a realistic maximum pure-electric range of closer to 40km compared to the official WLTP-rated 51km (more on this in the driving section of the review), the R is also best for people whose daily commute is relatively short.
I can’t imagine, for example, the best benefit of this car will be extracted from someone who lives in the urban sprawl and commutes to the city every day with distances in excess of 50km for a return journey.
Additionally, the hybrid mode is very EV-heavy, draining the battery relatively quickly unless you manually put it in preservation mode.
For nerds who could be bothered, this mode is potentially a nifty feature allowing retention of some EV range at the end of a long freeway journey. But it takes a certain buyer to even be bothered with this.
Can you see why plug-less hybrids are the Australian new car buyer’s electrification configuration of choice?
Driving
Cupra Ateca
The launch of the Ateca V saw us drive the V and the VZx back-to-back, which highlighted how good the V is for the money when it comes to its on-road performance.
The 2.0-litre engine is superbly responsive with loads of torque for such a small petrol SUV, while the dynamics were equally impressive on winding country roads. Even when those roads occasionally and suddenly turned from bitumen to dirt at 100km/h excellent all-wheel drive traction kept everything under control.
The Ateca V we tested has the optional Tech Package fitted which adds dynamic chassis control and adjusts the suspension in the Comfort drive mode setting to a softer level compared to the firmer level in Sport. The ride in any mode, however, is comfortable with great handling.
As standard the Ateca V is given sports suspension and after a quick sample of the Ateca V with this set-up I also found the ride to be comfortable and composed.
There's good visibility even through the rear window, along with nicely weighted accurate steering and a good pedal feel under my feet make the Ateca V effortless and enjoyable to drive.
Volkswagen Touareg
Here’s where things get a bit frustrating, and your experience will vary dramatically depending on how you use this car.
One thing we can get out of the way immediately is the Touareg is deeply technically impressive when you attack a few corners. Its immediate electric thrust is capable of propelling this large object forward with eye-widening speed, and the air suspension, wide grippy tyres, Torsen centre differential and tidy steering tune conspire to make it mind-bending to carve corners in.
It’s flat, stable, and far more accurate and agile than expected. The only hint as to the sheer physics of wrangling the Touareg around bends is the tyres screaming out in agony as the suspension and all-wheel drive system work their magic to keep it all under control.
Once the electric torque pushes you out from the corner, the deep satisfying thrum of the 3.0-litre petrol V6 quickly takes over as you lurch forward on the almost fluid-feeling suspension. It’s laugh-out-loud satisfying and certainly enough to capture passengers' attention.
In this sense, the R fulfils its mission of transforming the big Touareg into a handling and acceleration hero, but despite all the cleverness it doesn’t feel as sharp or lean as the Golf R, T-Roc R or Tiguan R.
There’s still a massive battery, as well as huge complexity and weight to deal with, no matter how technically fast it is. There’s always the unsettling feeling of this amount of weight moving around, and the occasional slight delay from the transmission as it figures out what’s going on between the electric motor and big engine.
Then there are the compromises. Normally, I’m a huge fan of how plush and luxurious the Touareg feels. It’s usually such a step above its station in the VW Group, occasionally even feeling preferable to its platform relations, but the R has some issues.
For a start, the enormous 22-inch wheels and low-profile tyres ruin the day-to-day ride quality, crashing over bumps and road imperfections, despite the fact there’s also air suspension supposedly providing a buffer between you and the tarmac.
Even in the more comfort-oriented drive settings you can hear and feel every bit the moment the wheels contact a pothole or bump. Clearly, it’s tuned more toward handling than maintaining the same luxury feel as the rest of the range.
The transmission is also occasionally hesitant, either from a standing start or when switching between electric thrust and the engine. This is much better when the battery is charged up from the reserve level, as there isn’t enough charge when driving around as a hybrid to push a big, heavy (and always) all-wheel drive very far.
But hybrid driving is also frustrating, for reasons mainly related to the software. With the battery charged, the 51km of claimed driving range feels a tad ambitious. I was able to charge it to about 50 per cent (the battery is huge, at 17.9kWh, and I could only pull about 3.5kW from a local AC charging unit) and scored about 20km of driving range.
It drains quickly, even in the hybrid driving mode, as it relies on the electric motor a lot for initial take-off.
This means unless you set the battery preserve mode manually in the hybrid settings screen, it will likely run the battery dry before you’re even able to get it somewhere where it can take full advantage of the extra electric thrust.
As an electric vehicle it’s also only alright. The short time I was able to spend in full EV mode proved the battery will drain faster than advertised, and the regen is so-so for assisting in braking.
Other more performance-focused PHEVs suffer the same issue. For example, I felt largely the same way about the much-maligned four-cylinder PHEV Mercedes-AMG C63.
While hybrids like this may be impressive when conditions are ideal, they’re ultimately frustrating to use in reality. It’s a shame, because I wanted to like it more but it doesn’t quite capture the same magic of its R-badged forebears and siblings.
Safety
Cupra Ateca
The Cupa Ateca V hasn’t been tested by ANCAP and the Euro Ncap result of five stars (which is the maximum) has now expired because it was so long ago (2016).
Still, while much of the safety tech isn’t as cutting edge as some new SUVs , there’s AEB, adaptive cruise control, lane keeping assistance, rear traffic alert plus front and rear parking sensors.
The airbag count runs to seven, including a front centre bag to minimise head clash injuries in a side-impact.
For child seats there are three anchor points and two ISOFIX mounts in the back.
Volkswagen Touareg
All of the safety kit is standard and present on the Touareg R, including autobahn-speed auto emergency braking, lane keep assist with lane departure warning, front and rear cross-traffic alert, blind spot monitoring, road sign recognition, driver fatigue detection, a surround view camera and adaptive cruise control.
The best part is these systems not only work, but they’re well calibrated so they generally don’t interfere with the core driving experience.
Additionally, the Touareg has a suite of eight airbags and maintains a maximum five-star ANCAP safety rating achieved in 2018.
Ownership
Cupra Ateca
The Ateca V is covered by Cupra’s five-year, unlimited-kilometre warranty, with servicing needed every 15,000km or annually.
You can buy a five-year service plan for $1990 - which isn’t overly pricey.
Volkswagen Touareg
The standard five year, unlimited kilometre warranty features with one year of complimentary roadside assistance provided (renewed for another year with each service at an authorised dealer).
Servicing is required once every 12 months or 15,000km and the most affordable way to do it is with pre-packaged service plans bundled in with purchase. These come in at $3400 for five years (a saving of $668 over the a-la-carte program) or $2050 for the three year plan (a saving of $222).
Even in its most affordable form this makes servicing average $680 a year which is a far cry from most affordable brands, but it could be worse considering the complexity of the powertrain.