Hyundai Genesis VS Rolls-Royce Ghost
Hyundai Genesis
Likes
- Refinement
- Comfort
- Spec list
Dislikes
- No V8 option
- No diesel option
Rolls-Royce Ghost
Likes
- Road presence
- Interior luxury
- Gobs of power
Dislikes
- Price
- Options prices
- Not being rich
Summary
Hyundai Genesis
Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.
What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.
The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...
| Safety rating | |
|---|---|
| Engine Type | 3.8L |
| Fuel Type | Regular Unleaded Petrol |
| Fuel Efficiency | 11.2L/100km |
| Seating | 5 seats |
Rolls-Royce Ghost
It’s finally happened: Rolls-Royce has become so divorced from the everyday world of common folk that it's no longer even sharing the previously agreed meanings of words. Rolls has its own meanings, possibly its own language, which must be spoken with a plum on the tongue.
They’ve been heading here for a while. For example, at Rolls, “affordable” means the car we're driving today, the Rolls-Royce Ghost Series II, which is yours for just $680,000 (an indicative price, bumping to $800K for the Black Badge). And “iconic British marque” means, obviously, “BMW bought us in 2003, so there might be some German bits”.
It turns out that “driver-focused” means something different at Rolls-Royce, too. Thanks to a smattering of chassis innovations, Rolls says this updated 2025 Ghost is “the most driver-focused V12 Rolls-Royce ever”. Which is “a side of Ghost’s character that our clients increasingly and enthusiastically embrace”.
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Don’t fall for it. The Ghost’s extra focus is not actually very focusy, and its additional dynamism is really only more dynamic in the way that a bed that could corner at all would be more dynamic than a normal bed. None of that matters.
The reason it doesn’t matter is because the Ghost Series II is wonderful. Indeed, it is very nearly perfect. Which is a word that even Rolls won’t quibble over.
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|---|---|
| Engine Type | — |
| Fuel Type | — |
| Fuel Efficiency | —L/100km |
| Seating | — |
Verdict
Hyundai Genesis8.6/10
The Genesis is not quite a match for cars twice its price but it makes you think what's possible. It doesn't have the dynamic brilliance of a BMW or the self-assured faultless execution of a Mercedes. Lexus ought to be worried, though - why would you have an LS when you could have this? The only answer is 'badge'.
The Genesis is an epoch-making car for the Korean manufacturer. As the company has got better, there are fewer excuses for overlooking it. While the Genesis is pitched into a shrinking market, it's not really meant for the average i30 buyer to buy, but to see.
It's bristling with tech and is not only a halo car but a shot across the bows of both Lexus and the Germans. Attached to that shot is a note: "We're coming for you." In other words, Hyundai got it right.
Rolls-Royce Ghost8/10
In a disruptive era when the coachbuilder has pivoted to SUVs like the Cullinan, a sort of London black cab that’s been dipped in opulence, and succeeds despite itself, and the brand’s grand, million-dollar EV, the Spectre, the Ghost is a safe and familiar space.
A beautiful, long, broad, immaculate land boat. It’s a space Rolls inhabits with relish.
The Ghost Series II feels nothing like a track-day option when you’re behind the wheel. But it might do if you were stepping out of a Phantom. Or a Cullinan. Or a Wraith. Especially if you’re stepping out of the back doors.
It’s the perfect driver’s car. As long as all your other cars are also Rolls-Royces.
Design
Hyundai Genesis8/10
The Genesis is like no other Hyundai. For a start, it's gigantic - it looks easily as big as a BMW 7 Series (it isn't) with the road presence to match. There's a lot of BMW from most directions, but with a sharper approach to the creasing and character of the sheet metal.
Towards the rear it's more BMW 6 Series Gran Coupe and is all the better for it. The style is understated and technocratic.
The big wheels from the Ultimate pack help make it look lower and sleeker, too.
Inside is also very Germanic, but with a bit more of a Lexus feel. Our car had the lighter leather which meant that the wood and the metal materials didn't necessarily work well together.
The interior is expertly put together and feels like it will last forever.
The only jarring moment is the gear selector is shared with our long-term Hyundai i30 - it looked a bit cheap in what is otherwise a beautifully executed cabin - it needs more heft.
On Australian-delivered cars there is just one Hyundai badge, sitting proudly on the boot - you get the feeling this was debated long and hard and when the decision was made to go for it, a big one was chosen.
However, the winged Genesis branding takes pride of place everywhere else. When you approach the car at night and the puddle lamps come on, the Genesis logo is projected on to the ground, crisp and clear.
Rolls-Royce Ghost
Yes, its exterior is more monolithic than before. The previous iteration was hardly fiddly, but the (apparently client driven) evolution here edges ever so gracefully towards what Rolls-Royce might secretly think of as brutalism.
The Ghost Series II’s generous 2148mm width is further emphasised up front, stretched across its upright prow, with slimline headlights adding definition and — surprisingly — a touch of villainy.
New, Spectre-inspired tail lamps and a discreetly inscribed double ‘R’ monogram add a reserved flourish from behind, and buyers can choose from two new 22-inch, nine-spoke wheel designs.
It’s subtle, no doubt. But it’s also impeccable.
Practicality
Rolls-Royce Ghost
Inside, yes, there are bonkers touches in this most refined of automotive spaces, such as upholstery pinpricked by 107,000 'Placed Perforations' of 1.2mm in diameter, each individually examined, that replicate the shape of some clouds spotted over Rolls-Royce's Goodwood HQ.
Beside those flourishes of lunatic opulence, the more practical features feel pedestrian, but they’re comprehensive. The wireless Apple CarPlay and Android Auto, the seamless 'Central Information Display' and the 18-speaker 1400-watt audio, the upgraded Wi-Fi hotspot and the unobtrusive USB-C ports. The rear-seats flush with giant, streaming-optimised screens and heated and ventilated massaging seats.
Rolls acknowledges the generational movement of its clientele from back seat to front, with over 90 per cent of buyers now opting to — gasp! — steer themselves in a Ghost. But with back-seat savoir faire in its DNA, Rolls simply extends its hospitality to every seat.
Price and features
Hyundai Genesis9/10
The only way to describe the Genesis' pricing is aggressive - kicking off at $60,000, it's the most expensive Hyundai money can buy, but with a spec list like this, you won't feel at all short-changed.
Your sixty large buys you a huge cabin with a seventeen speaker stereo, auto headlights and wipers, LED ambient lighting inside and out, dual-zone climate control, keyless entry and start, powered front seats which are heated and cooled, satnav, front and rear parking sensors, and plenty of other bits and pieces.
Our car had the $22,000 Ultimate package, adding 19-inch alloys, blind spot sensor, front and side cameras, around-view display, real leather, more adjustments for the driver's seat, ventilated seats in the front, heated rear seats, panoramic glass sunroof, acoustic glass, heads-up display, powered bootlid and LED foglamps.
You can have a lot of the more useful features in the $11,000 Sensory Pack. It's a good middle ground that, for example, features the excellent heads-up display.
The 9.2-inch screen splits the asymmetric air-conditioning vents. The software is unique to the Genesis and a huge leap forward over the rest of the Hyundai range - classy, smooth graphics, a good responsive screen.
You control the seventeen speaker stereo from here, which kicks out a rich sound and an impressive Bluetooth performance - rear seat passengers can also run the stereo from their armrest. The satnav is detailed and chatty, while the excellent heads-up display shows a configurable information set in strong, clear graphics.
Rolls-Royce Ghost
The Ghost Series II is yours for an indicative price of just $680,000 (or $800K for the Black Badge) plus substantial on-road costs. The Ghost Series II extended (which we didn’t drive at the international launch in Provence) will slip in at around $20K less than the Black Badge before additional charges.
If they seem like big numbers, you’re probably the sort of person who looks at price tags, or who shops in shops that put price tags on things. These are not common traits of Rolls-Royce buyers, who may only be vaguely aware of the actual price of their vehicle, and whose historical impression of guillotines is generally unfavourable.
So, high six-hundreds is table stakes.
But you might also think the ‘standard’ Ghost, like all Rolls-Royces, is considered by most buyers to be a mere starting point, from which they’ll typically up-spec their ride from a sumptuous and expensive options list.
Spending another 10 percent of the purchase price on customisation is a bare-bones outlay for most owners, but even so, the evolved Ghost’s out-of-the-box features are so comprehensive as to be almost overwhelming.
First, because the Ghost has been Rolls-Royce’s driver’s car since the first (modern) generation arrived in 2010, specifically to cater to a weird (for Rolls clientele) new generation of buyers who wanted to drive their Rolls themselves.
So that price gets you, above all, that proven but superb 6.75-litre twin-turbo V12 engine, massaged via an eight-speed transmission and an AWD system that’s as rich and viscous as Crassus’s last libation.
There’s its subtly tinkered 'flight on land' 'Planar Suspension System' (note the unspoken dissonance between the terms ‘flight on land’ and ‘driver-focused'), with an ingenious 'Satellite Aided Transmission' system that uses GPS to pick the ideal gear with which to launch out of turns.
It works hand-in-velvet-glove with Goodwood's 'Flagbearer' camera system, which tracks the road ahead to chide potholes into submission in advance.
Because it’s a Rolls, though, that’s barely even the start of the story.
The coachwork is extraordinary, with new trim options including natural open-pore 'Grey Stained Ash' design elements, a sumptuous new bamboo rayon textile called 'Duality Twill'.
There a night-sky inspired illuminated fascia that apes elements of time-lapse celestial photography, part of the central glass panel that stretches the length of the dash.
Sure, you might expect that level of detail for the outlay. But for the outlay it’s far from missing anything you’d expect.
Under the bonnet
Hyundai Genesis9/10
The Genesis is powered by Hyundai's own 3.8-litre V6 developing 232kW and 397Nm, mated to Hyundai's eight-speed automatic transmission.
Despite weighing just under two tonnes, the Genesis completes the dash to 100km/h in 6.5 seconds.
It has a claimed 11.2L/100km on the combined cycle. In what must be a first, we got below that, averaging 10.8L/100km over two weeks. And that's without stop-start fuel-saving to blunt the effect of lot of city driving.
We'd still like to try the V8 - only available in left-hand drive markets - though.
Rolls-Royce Ghost
Rolls doesn’t like acceleration figures — too gauche, darling — but armed with that proven 420kW and 850Nm V12, the Ghost Series II has serious heft. Delivering max torque from 1600rpm — just 600rpm above idle — the effect is genuinely of one endless surge, a wafting cloud of momentum that subtly slips between gears as it exudes itself across the countryside.
The Black Badge edition, like all of its, er, ‘disruptive’ ilk offers a ‘Low’ button (‘Low’ means ‘Sport’ in Rollspeak), which bumps gearshift speeds by 50 percent when you plant your foot, and delivers a distinctly non-Rolls-like pop and burble on overrun. It also provides an extra 21kW and 50Nm, because Black Badge is mean and tough.
Efficiency
Rolls-Royce Ghost
Provence is not entirely a driver’s paradise, with every stretch of slightly twisty tarmac only a counterpoint to a motorway lined with Marseille lorries, Depardieu-esque men in tractors who refuse to move to the verge, and small villages where each kerbside corners sit millimetres from the foot of an adjacent boulangerie.
Which is to say it’s neither a place for economy runs, nor a location at which to run up the consumption numbers with a madcap series of impromptu hill climbs.
Our Ghost II drive returned around 16L/100km, which feels about right with that gorilla-in-a-tuxedo 6.75L V12, and is only slightly above the official figures of 15.8L/100km. Not great, could be worse.
Driving
Hyundai Genesis8/10
At five metres long, with a ride firmly pitched in the luxury camp, the Genesis is not going to tempt you into a track day, even with rear wheel drive.
Blindfold your passengers and swap them between a Lexus, a BMW and a Genesis and the overwhelming impression they'll get is one of incredible smoothness.
Sitting in the back of the Genesis, it's easily as good as the German and luxury Japanese competition. The seats are hugely comfortable, there's ample head, leg and shoulder room and it feels lot nicer than anything within a bull's roar of its price.
No matter where you sit, it's an incredibly quiet car. The engine is a distant whoosh, the tyre noise muted and there's almost no wind or ambient noise. It's supremely comfortable and the excellent stereo will wash away what little noise does invade.
It certainly feels its weight from the driver's seat, with a competent, soft turn-in, but if you're wanting sudden movements, this isn't the car for you.
On fast flowing roads you can have some fun, but things will get floaty and that will quickly kill that fun. The ride and isolation from the rest of the world is completely worth it.
Rolls-Royce Ghost
The Ghost Series II drives like a magic carpet, serene and untroubled; in almost any stable other than that of Rolls, calling it a ‘driver’s car’ would have you throttled by their skunkworks. Everything is relative.
Still, it hides its considerable dimensions well. There’s never any doubt that you’re in a large saloon, as you white-knuckle the Ghost’s impeccably appointed steering wheel, but there’s always enough power to deliver creamily instant throttle response, even in the case of initially misjudged cambers.
Nor can the Black Badge hide the shimmy of that characteristic ‘flight on land’ body drift. The upside is that its manners are impeccable, even through the worst possible pieces of corrugation Provence can deliver.
If anything, the Ghost Series II’s big-hearted bulk adds to the fun factor, especially in some of Rolls-Royce’s more garish colour options, when gasping South of France MAMILs stare in amazement as a bright yellow, five-and-a-half metre Rolls passes them on the outside, scattering their various baguettes and garlands of onions.
Safety
Hyundai Genesis9/10
Nine airbags, traction and stability control, lane departure warning, forward collision control, ABS, brake force assist and distribution and traction and stability control bring the ANCAP count to five stars.
The Sensory and Ultimate packs add blind spot sensors and around view cameras.
Rolls-Royce Ghost
You get airbags, ESC, adaptive cruise, parking sensors and auto parking, and a rear camera. But don’t expect Rolls-Royce to allow the blighters at ANCAP to wreck one.