Hyundai Ioniq VS Peugeot 308
Hyundai Ioniq
Likes
- Well-tuned electric drive
- Range is about right
- Excellent energy consumption
Dislikes
- Feels very heavy
- Design won't be for everyone
- Still a little too pricey for mass adoption
Peugeot 308
Likes
- Sinister exterior styling
- Lavish interior
- Superb to drive
Dislikes
- Long charging time
- High price compared to petrol variant
- You could have a fully electric car for less money
Summary
Hyundai Ioniq
Hyundai's Ioniq range is nothing if not a flex in the face of Toyota.
Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too.
This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better.
These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric  worth a look? I took one for a week to find out.
| Safety rating | |
|---|---|
| Engine Type | — |
| Fuel Type | Electric |
| Fuel Efficiency | —L/100km |
| Seating | 5 seats |
Peugeot 308
Ah, now you can have your Peugeot 308 and plug it into a power point as well. Yes, the new petrol version of the 308 arrived late last year and now the 308 GT Sport Hatch plug-in hybrid is here, too.
We've just driven the 308 GT Sport plug-in hybrid (PHEV) at its Australian launch and we can now answer all of your questions, such as how much it costs over a regular petrol 308, what's its electric range, what features come standard, what's it like to drive and is there a fully electric Peugeot coming soon?
Ready? Let's go.
Read more about Peugeot
- Pug-in! 2023 Peugeot e-2008 electric car confirmed for Australia, coming this year to rival the BYD Atto 3, MG ZS, Hyundai Kona and Kia Stonic EVs
- This is not a dream! Peugeot Inception is a stunning Porsche Taycan-, Audi e-tron GT-rivalling electric sports sedan
- Fashionably late? 2023 Peugeot 508 GT Sportswagon PHEV to arrive in pre-facelift form just before facelifted sedan later this year
| Safety rating | — |
|---|---|
| Engine Type | — |
| Fuel Type | Petrol Electric Hybrid |
| Fuel Efficiency | —L/100km |
| Seating | — |
Verdict
Hyundai Ioniq7.8/10
Just like the Kona EV, Hyundai's Ioniq is still one of the best EV options on the market today. It strikes an excellent balance by offering significantly more range and better energy consumption than the more affordable Nissan Leaf or MG ZS EV, while providing the familiarity of the Hyundai spec and drive experience at a price only a little higher than a top-spec Prius.
Its relatively high score is a product of these factors, but also the way in which its interactivity offers the early adopters the engagement they will be searching for.
Peugeot 3087.4/10
The 308 GT Sport plug-in hybrid is a beautifully designed small hatch that is comfortable, enjoyable and easy to drive. The electric motor gives this hatch good acceleration and the equally impressive handling makes for a fun car to drive too. There's good storage, a decent boot and room for even tall people like me in those back seats.
There are two clear drawbacks, however: the price is steep compared to the petrol version; and you'll need to plug the vehicle into a power supply each night if you drive the car daily and want to achieve the 2.4L/100km fuel economy we did in this test.
Last, but probably the most important thing you'll read is that Peugeot will bring fully electric cars to Australia from the second half of 2023, from SUVs to (hopefully) the battery electric version of this very 308 hatch.
If it was my money, I'd hold on - you're going to have your next car for quite a long time so it's worth waiting for the fully electric versions.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
Design
Hyundai Ioniq
The Ioniq follows in the footsteps of eco hatches before it. You'll note this car's similarity in profile to the Toyota Prius, both shaped as such to secure low drag figures and therefore better economy and longer range.
While the Ioniq is a little more sedate than the wacky angles of the current Prius, there's no getting around the fact it's not exactly a cool shape. You could say it's interesting, perhaps, in the way it warps the low-drag box to Hyundai's styling cues, but dorky nonetheless. The LED headlights help lift it  a little, but the filled-in grille and small 16-inch wheels hardly lend this car extra street cred.
The Ioniq is more a proof of concept for early adopters who care a little less about the way the car looks and a little more about its drivetrain and technology, which is clearly the  focus here.
This can be seen in the Ioniq's interior, which has been re-worked for its most recent update. The digital features are impressive, with the floating 10.25-inch screen now totally dominating its dashboard.
I also like how the brand has given the instrument cluster a more modern design, with a cool floating bridge element over the top to eliminate glare, and, as always, Hyundai has made ergonomic use of its excellent switchgear and tidy steering wheel from the i30 and Kona ranges.
The climate unit has lost its tactile dials, replaced by touch-panel controls, and the lack of a transmission under the centre console has allowed plenty of negative space for the brand to play with, in this case a huge storage bay. There are also elements from more recently launched Hyundai models, which help to tidy the centre space up further, like an upright wireless-charging bay and shift-by-wire drive selector, which all looks very modern and neat.
It's a step towards things to come from the newly minted Ioniq sub-brand, which will do a lot more of this stripped-back, space-saving stuff with its next vehicle, the Ioniq 5 SUV. For now, though, the Ioniq is good as a half-step into the future. It's not as outlandish as a Tesla Model 3, for example, and will better suit a buyer looking for something a bit more familiar that still has a futuristic edge.
Peugeot 308
There hasn't been a Peugeot in the last five years that wasn't stunning. There's the high quality feel in their build, and premium yet unique look - like a new Volvo but with more flair. And the 308 hatch and this hybrid version has all of that.
From the sinister looking LED tail-lights to the wide mesh grille, you really get the feeling that Peugeot is hitting its design stride.
This 308 GT Sport plug-in hybrid looks identical to the petrol version with its low, wide stance, and big dark alloy wheels that fill up its arches.
The cabin is sporty, lavish and minimalist with quilted leather upholstery seats, the digital driver display and media screen, and avant garde small angular steering wheel.
Practicality
Hyundai Ioniq
As mentioned, there's actually quite a lot of space in the Ioniq cabin, and the design has been further stripped back with its most recent updates.
The front seat seems a bit high for a hatch, although ergonomically everything is correct for the driver, with a good amount of adjustability in the seat back and wheel.
The big, bright multimedia touchscreen is easy to use, and the single centrally mounted volume dial is welcome, but I do sorely miss the dials  for adjusting fan speed and temperature. Touch-panel controls, to me at least, are always inferior.
As already mentioned, the centre-console area under the climate unit has been almost entirely deleted for the electric variant, granting the driver a little more knee room, and leaving a deep rubberised bay for loose objects, maybe even small bags. This area also houses two 12v power outlets and one USB port. The centre console has been re-worked to include a smart, space-saving upright wireless-charging bay for your phone, the shift-by-wire console, and controls for the heated and ventilated seats. This area also hosts two large bottle holders, and a large centre-console box.
As is usual with Hyundai models, there's also a large bottle holder in the door, alongside a practical bin.
Rear passengers are treated to decent legroom, about on par with what you'd expect in a hatchback. Headroom is a little limited, both for getting in and out, with the descending roofline, so if you have family or friends taller than my 182cm height, they might be less than pleased.
The rear-seat area gets bottle holders in the doors and in the drop-down armrest, although there are no power outlets, just dual adjustable air vents.
The hatch body of the Ioniq makes for a decent boot volume of 357 litres, enough for a large pram or, in the case of my testing, the largest of the CarsGuide luggage cases, with ease. Hyundai gives you a little satchel to tidily store the standard powerpoint to Type 2 charging cable. A Type 2 to Type 2 cable, which you will need to charge at public outlets (up to 7.2kW) is not included.
Peugeot 308
Peugeot's 308 is a small hatch, think Toyota Corolla, only beautiful and more spacious.
So, the 308 can carry five people with just enough head and legroom for a semi-giant like me (I'm 191cm) to sit behind his driving position.
There's good cabin storage with large door pockets, a long and deep storage box under the centre armrest up front along with two cupholders up there, too.
The boot has a cargo capacity of 361 litres, which isn't bad for this class.
To power devices there's a wireless phone charger under the dash, and USB ports for front and rear passengers.
A quirky Peugeot design feature is the low-placed angular steering wheel. I found had to squeeze my knees past to sit in the driver's seat. I'm not sure what size human was used as the test case for this but it wasn't somebody with stilts like mine, I can tell you that.
Price and features
Hyundai Ioniq
On the one hand, forking out over $50k for a car which looks like this is a tall order. On the other hand, there is no other electric car that really falls into this price bracket, and when you think about it, it's only a few thousand dollars more than a top-spec Prius.
The aggro never-EV types will argue you can have a very good hot hatch, like say, Hyundai's own i30 N for less, but then this car really is for those early adopters who are after a slice of future drivetrain tech rather than a complete value offering.
In the context of the EVs currently available in our market, the Ioniq shines. Yes, it is more expensive than rivals like the Nissan Leaf or MG ZS EV, but it also offers more range than either of those, at 311km measured to the more accurate WLTP standard.
This is short of Tesla's Model 3 standard range, but also more than $10k more affordable, and as I discovered on my week of testing; 311km, and it really is 311km, is plenty for a predominantly urban commuter to get by with either routine maintenance charging, or a once-a-week stop at a DC charger.
So, value then? As this car has probably the minimum electric range you really want for an Australian city at a price only a little above rivals which fall short, it's in quite the sweet spot.
Oh, you probably want to know about equipment, too. Our Ioniq electric Premium scores familiar equipment from the facelifted Hyundai i30 range, including a 10.25-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, built-in sat-nav integrated with charging-station distances, a 7.0-inch digital dash cluster, eight-speaker premium audio system, 16-inch alloy wheels, LED headlights and DRLs, single-zone climate control, leather-appointed interior trim with heated and cooled front seats, a heated steering wheel, auto-dimming rear vision mirror, wireless phone charger, opening sunroof, and keyless entry with push-start ignition.
It's a good array of items, and we'll touch on this car's fully equipped safety suite later. The only notable omissions for now are the lack of a holographic head-up display and the lack of dual-zone climate control.
Peugeot 308
The 308 GT Sport plug-in hybrid lists for $64,990 before on-road costs. The ‘GT Sport' part of the name is the grade and the hybrid only comes in this grade. In comparison the priciest petrol 308 hatch is the GT Premium for $48,990. The 308 GT Premium also comes in wagon form and that's $50,490. Alas the wagon doesn't come as a hybrid.
Is it good value? Nope. A charge of $16,000 over the cost of the GT Premium petrol version with almost identical standard features is pretty unreasonable. It's also not good value when you could buy a fully electric car about the same size such as a new Tesla Model 3 for $64,300, or a Polestar 2 for even less at $63,900.
However if your heart is set on a PHEV, the main competitor is another Euro hatch - the Cupra Leon VZe from $59,990.
The 308 GT Sport plug-in hybrid standard features include LED matrix headlights, 18-inch alloy wheels and a panoramic sunroof, while inside there are two 10-inch displays - one for the media system and one for the driver's gauges.
It also has black full-grain Nappa leather seats (heated and massaging for the driver and front passenger), a 10-speaker Focal stereo system, proximity unlocking, dual-zone climate control, sat nav, wireless phone charging, plus Apple CarPlay and Android Auto.
Under the bonnet
Hyundai Ioniq
The Ioniq electric has a single motor on the front axle producing 100kW/295Nm. It's the least powerful EV in Hyundai's range, but still out-punches cars like the Toyota Prius on raw power. It drives the front wheels via a single reduction-gear transmission, and the Ioniq electric also has re-worked regenerative braking for its most recent update.
This is powered by a huge-for-its-size 38.3kWh lithium-ion battery pack under the floor.
Peugeot 308
The 308 GT Sport plug-in hybrid has a 1.6-litre turbo-petrol engine making 132kW and 250Nm combined with an electric motor at the front wheels making 81kW and 320Nm.
The combined output of the engine and motor working together is 165kW and 360Nm, and sending that grunt to the front wheels only is an eight-speed automatic transmission.
Acceleration is good. We're talking 0-100km/h in 7.4 seconds which is more than two seconds quicker than the petrol-only variant.
Efficiency
Hyundai Ioniq
The huge 38.3kWh battery pack and official combined energy consumption of 15.7kWh/100km, grants the Ioniq electric an impressive 311km (WLTP) range. As already mentioned in the pricing section, this lets the Hyundai electric hatch strike a good balance for urban commuters, however, under our mostly urban testing, it's an even better story.
For context, electric cars are far more efficient when operating in an urban scenario than they are on the open road. This is because they can regenerate energy more often and are less susceptible to losses from drag. The Ioniq has a superb regenerative-braking system, which can be completely customised to the user's preference. Want to drive it with no regen braking (like a normal car)? You can. Want to have the full eco experience, and have the car's motor bring it to a halt even without using the brake pedal, thereby maximising the amount of energy recouped? You can absolutely do that, too.
For most of my week, I stuck the Ioniq in its maximum regenerative setting and was very impressed to find it return an efficiency rating of 12.3kWh/100km. Not only is this number well below its claim, it's by far the most efficient electric car I have driven, and the only one I haven't tried yet is the brand-new MG ZS EV.
Colour me very impressed. The Ioniq charges via the most popular socket, the European Mennekes Type 2 combo. On DC, the Ioniq can charge as fast as 100kW allowing for a charge time of 54 minutes from empty to 80 per cent. On AC, its max charge input is a frustratingly low 7.2kW, making for a charge time of six hours and five minutes (more expensive rivals will charge at 11kW or even the max 22kW), Â while from a 240v wall outlet (~2.3kW) it will charge in 17 hours and 30 minutes.
My single charge session was at a council-supported clean-energy Tritium charger with a max output on DC of 112kW. It charged my Ioniq from about 35 to 80 per cent in 32 minutes, and cost around $7.
Peugeot 308
This is what it's all about right? Well, Peugeot says that after a combination of open and urban roads the 308 GT Sport plug-in hybrid will use 1.3L/100km.
At the launch I did a 34km test loop through Sydney's Northern Beaches with a good mix of morning traffic and hilly terrain. At the end of my journey the trip computer reported an average fuel consumption of 2.4L/100km.
I drove the entire loop in Hybrid mode, but there is a Sport mode, a Battery Save mode and EV mode.
If you were to drive in EV mode Peugeot says the electric driving range with a full battery is 60km.
At the start of my drive the battery was about three-quarters charged with the gauges displaying 38km of range.
A mileage of 2.4L/100km is still excellent fuel economy and from experience I can tell you a petrol-only variant would be up around the 8.0 or 9.0L/100km mark for the same trip.
There is a catch, and that is you'll need to plug in your hybrid 308 daily to charge the battery if you plan to achieve the fuel economy I did.
Charging will be slow, however, because Peugeot has fitted this hybrid with a small 3.7kW on-board charger. So, even using a fast charger you'll be looking at more than four hours to fully charge the 12.4kWh lithium-ion battery.
This charging time and small electric driving range in return could be a deal breaker for some and it's the reason why I've given the 308 GT Sport plug-in hybrid a lower mark. If you aren't always charging this car your fuel usage will rocket. New buyers unaware of this could end up using more petrol than ever.
A fully electric vehicle may be a better solution for city dwellers.
Driving
Hyundai Ioniq
The Ioniq's familiar Hyundai switchgear makes it largely feel like the brand's i30 from behind the wheel, and this is a very good thing. This car is immediately ergonomic and user friendly, although the seating position is a little high, preventing it from feeling particularly sporty.
The Ioniq emits a pleasant choral tone at low speeds, which enhances the perception you're steering something from the near future. It also helps alert pedestrians nearby, which was one of my pet peeves about the silent Tesla Model 3. The noise is interesting enough that you'll have people peering closely at it to figure out what's going on. It even gets louder as you accelerate, as though the motor is making it and it's not entirely artificial. Cool.
This EV is silky smooth to drive and accelerate. Like other Hyundai electric cars, it doesn't have the unleashed electric torque of a Tesla, but it feels  well attuned to driving around in an urban scenario, with viscous acceleration and regenerative braking. I was surprised to discover how heavy it feels, though.
I was expecting it to be heavier than its hybrid or PHEV counterparts but compared to the hybrid Prius I drove only a week or two prior, the electric Ioniq feels obese.
Upon closer examination, the Ioniq electric weighs 200kg more than the Prius, at 1575kg. It doesn't sound outrageous but it's enough to have this little car's suspension wallowing and occasionally crashing over bumps that wouldn't bother its hybrid versions or, indeed, the Prius.
This is perhaps emblematic of the issues facing smaller EVs like this. To get more than 300 kilometres of range, they need a lot of heavy batteries. Manufacturers can better hide this with the existing heft and better suspension travel of SUVs. The Kona EV, for example, feels less hefty than this little hatch.
Regardless, the electric motor dispatches with the Ioniq's weight easily when you really want to accelerate, and while it doesn't provide the hold-on-for-dear-life acceleration of Teslas, it's more than enough for a daily commuter. Unlike the Prius, the Ioniq does genuinely feel pretty sporty in the corners, thanks to steering that's on the heavier side, and a firm, responsive damper tune.
The regenerative braking is particularly good on the Ioniq. Using paddle-shifters usually reserved for changing gears, the Ioniq instead lets you  alter the amount of regenerative braking available. Feel like coasting a bit faster? Flick the Regen braking off. Feel like maximising economy and range? Max it out in the drive mode of your choosing, and you can use it as essentially a ‘single pedal' car (you can go or stop by using the throttle alone).
It even has an auto mode, which I found to be pretty intuitive. Paired with a few different display options to let you get superior feedback on how you're tracking with battery usage, it's brilliant, and more electric vehicles should take note.
So, this is an eco-focused electric car that is reasonably engaging to drive if a little heavy. Most importantly for the electric era, it's highly interactive, helping you really understand how your inputs are affecting its battery usage, and how you can better drive it to maximise range.
Peugeot 308
Once you've become accustomed to the strange, low steering wheel with its angular design the 308 GT Sport plug-in hybrid is superb to drive. The suspension is composed and comfortable, the handling is excellent, the steering is light and with the combination of both the electric motor and petrol engine, acceleration is good.
For those of you who haven't driven a plug-in hybrid before I think you'll like the quiet electric power at low speeds and the feeling of ‘instant' acceleration the electric motor adds, but compared to driving a regular petrol car the experience is much the same, just less noisy and smoother.
Safety
Hyundai Ioniq
The Ioniq electric comes with the full suite of Hyundai SmartSense safety features, with active items including freeway-speed auto emergency braking (detects vehicles up to 180km/h, detects pedestrians up to 70km/h), lane-keep assist with lane-departure warning, blind-spot monitoring with rear cross traffic alert, adaptive cruise control, driver-attention alert, and auto high-beam assist.
This is backed by the usual stability, brake, and traction systems, as well as seven airbags (the standard dual front, side, and head array, plus a driver's knee) securing the Ioniq a maximum five star ANCAP safety rating dating back to its launch in 2018. It scored highly across all categories.
Peugeot 308
The petrol variant of the Peugeot 308 achieved low scores when it came to protecting its front passengers in ANCAP's frontal off-set crash test and it was for mainly this reason that the vehicle scored four out of  the maximum five stars in its ANCAP and equivalent European safety rating.
That said, Peugeot Australia has added more safety technology to the 308 than the European version of this car, such as a more comprehensive autonomous emergency braking (AEB) system as standard.
Along with AEB that can also detect cyclists and pedestrians, other standard safety tech includes lane keeping assistance, blind spot warning and rear cross traffic alert.
For child seats there are three top tether anchor mounts across the second row and two ISOFIX points on the outside rear seats.
There are front and side airbags for the driver and co-pilot, while curtain airbags cover the first and second rows.
Ownership
Hyundai Ioniq
Hyundais are all covered by a competitive five-year and unlimited-kilometre warranty, which includes 12 months of roadside assist. The roadside assist is topped up for an additional 12 months with every genuine service, and the battery pack in EV models like the Ioniq is covered for eight years or 160,000km.
Hyundai's service pricing is amongst the best in the business, and with less moving parts, the electric Ioniq is the cheapest in the range with the first five services for the life of the warranty fixed at just $160 per 12 monthly or 15,000km interval.
Peugeot 308
The 308 GT Sport plug-in hybrid is covered by Peugeot's five-year/unlimited-kilometre warranty.
Peugeot will cover the hybrid battery with an eight-year/160,000km warranty.
Servicing is recommended at 15,000km or 12 month intervals and it can be expensive. Peugeot says the first service will be $425, then second is $771, the next is $425, then at 60,000km the costs will be $900, then $439 for the following.