Mazda3 VS Ford Fiesta
Mazda3
Likes
- Stunning design
- Superb cabin presentation
- Athletic handling and control
Dislikes
- Small boot
- Gloomy rear seat
- No more manual
Ford Fiesta
Likes
- A true hot hatch
- Forgiving but engaging to drive
- Highly specified
Dislikes
- Tight back seat
- Firm ride might not be for all
- Manual-only will limit appeal
Summary
Mazda3
Half a decade on, the current-generation Mazda 3 has weathered a world of change.
Cheap cars have vanished. Electric vehicles are commonplace and the small car class it belongs to has been decimated by SUVs. Big names like the Ford Focus, Holden Astra and Mitsubishi Lancer are history.
But while it looks identical to the car unveiled at the 2018 LA Auto Show, today’s Mazda 3 has also evolved, albeit gently.
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Let’s see how competitive the latest and improved (as well as more expensive) version is.
| Safety rating | |
|---|---|
| Engine Type | 2.5L |
| Fuel Type | — |
| Fuel Efficiency | 6.6L/100km |
| Seating | 5 seats |
Ford Fiesta
Hot hatches are for a relatively small club of enthusiasts, and new small cars are gradually being eliminated from the greater Australian market.
Surely, it makes little to no business sense to bring an Australian audience a small, manual-only hot hatch all the way from Europe, to sell to a pitifully small audience of diehard enthusiasts.
But then, perhaps this is part of Ford’s enduring genius in Australia. You see, while long-time Australian arch-rival Holden stumbled over its ill-fated Commodore sequels and flip-flopped on its SUV catalog, chasing sales numbers in a post-local manufacturing world, Ford let the cars speak for themselves by offering Aussies brightly coloured pony cars and over-the-top pickup trucks which instantly etch themselves on your consciousness as they rumble past.
Because it’s not just sales numbers which make a brand in the long run. There’s an art to offering fun, aspirational models, too. Look at Suzuki’s Jimny 4x4 and Swift Sport as other examples.
So, here we are. Ford made the surprise announcement to bring in its Fiesta ST hot hatch a few years ago, and despite a few delays we can now get our hands on it.
The question remains – is it any good? And, what is it like to live with in an Australian capital city? We took one for a week-long urban test to find out.
| Safety rating | |
|---|---|
| Engine Type | 1.5L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 6.3L/100km |
| Seating | 5 seats |
Verdict
Mazda38.5/10
Given how effortlessly it traverses the mainstream and premium small car classes, the Mazda 3 might be the best value small car on the planet.
With racy styling, sports car handling, classy interior presentation and impressive, intelligent efficiency, there’s plenty to sink your teeth into here.
Poor rear vision, a dark back-seat area and smallish boot aside, it doesn’t have any glaring faults.
In a world overrun with SUVs, props to Mazda for evolving the small car so brilliantly to mask a half-decade of existence. Continuous improvements have made the 2024 G25 Evolve SP Vision an essential small car shortlist proposition, regardless of price.
Ford Fiesta7.8/10
If you want a brand-new city-sized hot hatch which is also entirely track-ready, it is clear you only really have one option to go with in 2020.
Good thing then the Fiesta ST is not only a blast to drive, but it has all of today’s modern connectivity and tech items in an attractive and tasteful package at a not-outrageous price.
It’s just too bad the manual-only aspect will limit its appeal to true enthusiasts.
Design
Mazda3
How is it that the current Mazda 3 is already five years old? This hatchback is still stunning, the sort of car you look back at when walking away.
The shape is sleek and almost coupe-like, with a shark-like nose, cab-backward-style long bonnet, upswept shoulder line and a fastback silhouette.
More importantly, it’s the way the light dances across the sculptured sides that draw the eyes in. Bereft of clutter, it makes you wish all mainstream manufacturers had the courage to be so daring.
We’ve said it before – the 'BP'-generation Mazda 3 (Axela in Japan) is the brand’s boldest C-segment hatch since the 1993 'BA' 323 (Astina/Lantis/323F).
But there’s a price to pay for such timeless beauty…
Ford Fiesta
The Fiesta wears Ford Europe’s new design language, which has swung back towards curves and bumps from the angular look of a few years ago, being tied to the brand’s broader global range through the use of the Mustang-look rhomboid grille. After the Focus it’s the first car to bring this design language to our market, and heralds a better-looking range of Ford SUVs in the form of the Puma and Escape (a segment in which Ford is struggling to make ground).
Regardless, our Fiesta only comes in one four-door body-style and one trim, this full-fat ST with all the spoilers and contrast detailing.
I love it. It scratches that European hot-hatch itch many have with its compact dimensions balanced out well with more subtle design touches. The 18-inch wheels and contrast grey highlights work well in the ‘Race Red’ colour scheme on our car, which also seems to nicely integrate the rear light fittings.
It’s aggressive but not over the top; there’s an element of subtlety about it, which should be applauded.
Inside, things are interesting. The chunky leatherbound wheel is nice, as are the almost-too-well-bolstered Recaro seats. But the dash is very upright, and the seating position immediately feels just a smidge too high, even in its lowest configuration.
The 8.0-inch touchscreen juts out of the dash into the passenger compartment, making you really feel those tight dimensions. At least everything is easily within reach…
The cabin design is a little dated, with plenty of hard plastics, a more-analog-than-not dashboard and some fittings which could easily be in a last-generation Ford product. Those searching for that hot-hatch experience probably won’t care, but it’s just not the most modern space to be in.
Practicality
Mazda3
There is a price to pay for all this quasi-coupe styling flair, and that’s a comparatively snug-feeling interior, though you’d never call it cramped.
Actually, the Mazda 3 is no less spacious than most of its competition in all but one area, with enough room even for 200cm drivers, along with sufficient shoulder width and ceiling height to match.
If you’re really tall, maybe that missing sunroof isn’t such a bad thing, after all.
Sat so low-down on cushy, enveloping front seats that offer plenty of comfort and support, this is the anti-SUV. Maybe Mazda should have called this the MX-3.
Sporty and spot-on, the driving position is a laid-back affair, with an emphasis on better ergonomics, as emphasised by the thoughtful placement of switchgear that’s all within easy reach, ahead of a beautifully flowing and layered dash. Proudly Japanese in flavour, it brings to mind functional minimalism.
Drilling into some of the 3’s finer interior details, the analogue-look digital instrumentation is super-legible, ultra-classy and gorgeously lit at night. As previously mentioned, the dials and surrounding air vents are reminiscent of the later Porsche 944 and 968.
It’s not just all for the sake of aesthetics, either.
Yes, it’s lovely, but the thinned-rim three-spoke steering wheel feels great to grip, with nifty little paddle shifters that are a delight to prod.
Same goes for the physical volume knob and climate-control buttons, sidestepping the need to get distracted and frustrated by virtual sub-menus.
And having a conventional gear lever with old-school Tiptronic-style shifts suits the 3’s athletic vibe.
Plus, forward vision is A-OK, ventilation is faultless, storage is better than you might expect, and the fit and finish is as good if not better than any of this 3’s German premium opponents.
Out back, the split-fold rear backrest is set at a comfortable angle, the cushion is well padded, and you’re provided with USB ports, air vents, and an armrest with two cupholders. More thoughtfulness.
But while knee room is fair, rear headroom isn’t great if you’re tall or wear a beehive, as the falling ceiling line reveals.
Vision out is limited by that rising window line and fat pillars. Getting in and out of the back requires some contortionist moves. And the small windows mean it can be gloomier in the back than a Smiths album.
Finally, at just 295 litres, the 3’s cargo capacity is disappointing. Sure, it eclipses the Corolla hatch’s 217L cubby, but other rivals are far larger back there.
At least the floor is wide and flat and there are 60/40-split backrests for cabin access for longer items.
Note that a space-saver spare wheel lurks underneath. Mazda argues there’s always the closely-related CX-30 if you need (slightly) more space (317L).
Meanwhile, at the other end of the 3…
Ford Fiesta
This isn’t a big car, nor is it particularly magical in the way it’s packaged. It’s focused on the front two passengers, so is best meant for a single or couple. This is most obviously reflected in the awesome Recaro seats, which you have to drop yourself into due to the high and firm bolstering.
Still, even for front passengers it’s tight, with little arm-flailing room, and minimal cabin storage.
There’s two centre cupholders, which can barely hold a large cappuccino, tiny bottle-holders in the doors, a small centre console box, but a decently sized binnacle under the climate controls where my wallet, keys and phone spent most of the week. The glovebox is also so small that the collection of manuals which live in there had to be bent out of shape to fit.
Amenity-wise you get one USB port and one 12V power outlet next to the gearknob, and one USB port in the centre console.
The Fiesta is tall, so at least no occupant is left wanting for headroom. That having been said, the rear seats are tight. Behind my own seating position, my 182cm tall frame had knees up against the seat in front, and entry/egress to the rear is a little tight. I’d hardly recommend placing an adult in the centre seat. Unsurprisingly, rear-seat passengers get next to no amenities. There are no power outlets or adjustable vents, leaving them with only a pair of pitifully small cupholders in the doors and rear-seat pockets. Still, the fact it has rear doors at all is something, and gives it at least the ability to carry four adults without too much trouble getting them in or out for quick urban journeys.
Boot space has been expanded 21 litres over the previous Fiesta to now offer 311 litres (VDA) of space. This is actually pretty impressive and held our largest 124L CarsGuide travel case with ease.
Under the floor there is a space-saver spare wheel.
Price and features
Mazda3
Mazda has rationalised the MY24 3 range, with fewer grades and no more manuals, sadly.
The pretty little piece of automotive industrial design you see here is the mid-range Evolve SP Vision, which sounds less like a car and more like a posh hairdryer from Vidal Sassoon.
Priced from $36,520 before on-road costs (or about $41K drive-away before you start haggling), this Mazda 3 is a sporty and well-equipped alternative to the likes of the speedy Hyundai i30 N-Line Premium, spacious Kia Cerato GT Turbo, new Subaru Impreza AWD 2.0R and evergreen Toyota Corolla ZR. All cost roughly the same money.
The thing is, do Mazda’s upmarket aspirations mean the 3 possesses the ride quality and chic to embarrass at times substantially more expensive hatchbacks with premium pretensions? We’re talking rivals like the BMW 1 Series, Mercedes-Benz A-Class, Peugeot 308 and VW Golf, here.
Stay with us, because we reckon you might be surprised by how far the 3 has come since its humble 323 predecessors.
Anyway, this version comes with most of the good gear, including a full suite of driver-assist safety tech like front and rear Autonomous Emergency Braking (AEB), blind-spot alert, lane-keep assist and adaptive cruise control, as well as keyless start and walk-away lock, powered driver’s seat with memory, 360-degree camera views, a head-up display, digital radio, sat-nav, auto tilt/folding exterior mirrors, dual-zone climate control, Bluetooth phone/audio connectivity and 18-inch alloys.
Oh, and for 2023, an upgraded version introduces a smartphone charger and wireless for the Apple CarPlay/Android Auto function, along with USB-C port access front and rear.
What’s missing at the Evolve SP Vision’s price point? Some mainstream rivals offer leather and a sunroof, available respectively in the more-expensive GT Vision, from $40,000, and flagship Astina grades, from nearly $42,500.
Still, that’s quite a lot of small car for the money, given the quality of the presentation and design. Speaking of which…
Ford Fiesta
I wouldn’t call the Fiesta’s $31,990 price-tag ‘cheap’ considering how much car, physically, you actually get for that money.
But then, for a pretty much track-ready hot hatch, it’s not bad either, especially since it is packed with a rather long and surprisingly luxurious list of inclusions.
These include 18-inch alloys, an 8.0-inch multimedia touchscreen with Apple CarPlay, Android Auto, sat-nav and digital radio, a 10-speaker Bang and Olufsen audio system, 4.2-inch colour information screen between the dial clusters, single-zone climate control, leather steering wheel and semi-leather/suede Recaro sport seats, heated front seats, a reversing camera, and full LED front lighting.
Performance-wise, out of the box the ST gets Michelin Pilot Super Sport tyres, launch control with three drive modes, and is the first Fiesta to get a mechanical limited-slip differential (built by Quaife).
Rivals? The Fiesta comes at an opportune time, after Peugeot’s ageing but excellent 208 GTi was pulled from our market last year, and the Clio RS Cup ending production internationally, so you’ll be stuck looking for MY18s of those in dealers.
Other than those two, there is the Suzuki Swift Sport, which is fun and more affordable ($25,490), but not as much of a serious performer.
The Fiesta’s option list is limited to a panoramic opening sunroof ($2500) and premium paints ($650). Both are arguably worth it if you want them.
Under the bonnet
Mazda3
When you think about it, shoehorning a big torquey engine in a light and agile small car is a recipe for fun. Ford did just that with the Escort RS2000 in the 1970s… and Mazda’s now an expert at it, too.
The engine in question is the G25, a 2.5-litre four-cylinder naturally aspirated twin-cam petrol engine, delivering 139kW of power at 6000rpm and 252Nm of torque at 4000rpm.
As this Evolve SP Vision hatch tips the scales at 1415kg, it makes for a healthy, and consequently very lively, power-to-weight ratio of over 98kW/tonne.
That’s if you decide to use all the available revs, which the six-speed torque-converter auto makes great use of.
Driving the front wheels, it offers a 'Sport' mode to extend the revs even more, which is keeping in line with this Mazda’s sporty character.
Less so is the company’s decision to ditch the old multi-link independent rear suspension system a few years back for a more prosaic torsion beam arrangement. We’ll get to how that affects ride and handling in a moment.
Ford Fiesta
You’re buying this car for its 1.5-litre three-cylinder turbo engine from the larger Focus. It is a punchy and characterful little unit, pushing out a whopping 147kW/290Nm. A lot for such a small package.
The Fiesta ST is only offered with a six-speed manual transmission which proved quick but forgiving, even in dense traffic. There’s no magnetic clutch or anything too brutal here which is going to make the ST unpleasant for urban drives punctuated by stopping and starting.
On the performance front the ST comes to Australia with a Quaife LSD as standard, which you can really feel in the corners. (More on that in the driving segment.)
Efficiency
Mazda3
Mazda claims the G25 averages 6.6L/100km on the combined cycle… for a carbon-dioxide emissions rating of 154g/km. On a 51L tank, that gives a potential distance of over 940km!
Driven good and hard in our hands, we managed 7.5L/100km, which isn’t bad given the speed and conditions it was subjected to.
Plus, the Mazda’s happy on 91 RON 'standard' unleaded petrol.
Ford Fiesta
The initial claim of 6.4L/100km on the combined cycle seems pretty bold, and we couldn’t get close to it. I’m sure you could get much closer if you tried, but I was having far too much fun.
After a week of blasting the Fiesta down alleyways and skitting it around corners, the engine computer returned a usage of 8.4L/100km. Not on the claim, sure, but also not bad considering how much fun you can have for that amount of fuel.
The Fiesta has a 45-litre fuel tank and will accept mid-grade 95RON unleaded.
Driving
Mazda3
Ask yourself. What do you want from a new small car?
Since the first Familia of the early 1960s, Mazda’s been at it constantly, through the 1300 and 323 eras and into the modern age of the 3.
The Hiroshima brand knows its stuff. Space, practicality, comfort, ease, reliability and affordability. But a small car has to offer more, specifically in the way it makes the owner feel.
That’s why, while the Focuses, Lancers, Astras and Pulsars are gone, the 3’s still here. And it isn’t just the lush visuals inside and out that are, well, sensory-rich.
As older Alfa Romeo owners know, there’s something special about an engine that sounds alive, and the moment you push the 3’s starter, it purrs into life. That’s the first clue.
Slot the refreshingly old-school lever into Drive, and the G25 leaps into action, and, if you need it to, will keep pulling forward strongly, engine buzzing, like it’s on a mission.
That describes the torquey urge of this big 2.5L four, paired perfectly with the sensibly-geared auto.
We miss Mazda’s magnificent manual immensely, but the 3’s instant response reflects its favourable circa-100kW/tonne power-to-weight ratio.
And, as we’ve harped on in the past, the twin-cam unit’s extra oomph beyond 4000rpm delivers muscular high-speed responses akin to a good turbo – or a great old-school Alfa. You can keep your laggy dual-clutch transmissions, Europe.
Now, sweet, smooth and speedy performance is one thing, but having the chassis tuned with precise and fluid steering for tactile handling, and confident roadholding, backed by nuanced driver-assist and traction controls, are another.
There is a consistent and unifying control to the 3’s linear and forgiving dynamics, reminiscent of past masters like the Focus (and today’s brilliant Peugeot 308) that makes it a joy to drive enthusiastically through fast corners, with the knowledge that it won’t suddenly snap-oversteer and bite an unalert driver back.
For a Mazda, the ride is quiet enough, but there is still some droning transmitted through the cabin, via the Bridgestone Turanza (215/45) tyres, on coarse-chip bitumen surfaces.
And while suspension comfort is pretty impressive for the most part, larger bumps reveal the torsion beam’s limitations, as the car can occasionally thud over them in a way that we remember the multi-link rear end wouldn’t.
Anyway, what we’re saying is that, overall, the 3 Evolve SP Vision is an immersive and interactive driving experience that is right up there with the best of them.
Brawny performance, exquisite agility and a refinement that, collectively, have eluded every small Mazda in living memory until this generation’s 2019 debut. This 3’s right on the money. Still.
Ford Fiesta
Like any good hot hatch, the Fiesta is huge fun, even when in the tight quarters of a city, or on a daily commute which would otherwise be boring.
The torquey engine makes short sharp bursts down suburban streets smile-inducing, and, due to the pure physics of having so much power in such a small package, there’s serious entertainment to be had without wrangling with the law. That’s because this car comes alive in the little moments: bursting off the mark at the lights, or swinging it into a corner and feeling the LSD work its magic to keep the ST’s body in line. You don’t need to be speeding or breaking traction to enjoy it.
There is nothing remarkable about the transmission in a good way. It’s slick, slots into gear nicely and the clutch is smooth – even forgiving. That ties into something else the Fiesta does well. Nothing is over the top about it. It is sensible, understated, tasteful.
You can bring it to life in the confines of an apartment block without waking up your neighbors, go for a short drive to the shops without cringing at potholes, take your family somewhere without blending them in the corners.
The suspension has enough give to be firm, a pleasure in the corners and a little skittish perhaps, but not as brutal as, say, the Peugeot 208 GTi was.
And while it might be the only performer left in the segment for now, I reckon it is a better urban friend than the Peugeot on Sydney’s roads, and a more engaging one than the Clio in the curvy stuff. It’s a hot hatch with few compromises… as long as you can drive a manual…
Safety
Mazda3
Tested way back when this generation was new in early 2019, the Mazda 3 scored a maximum five-star ANCAP crash-test rating.
On the driver-assist front you’ll find front and rear AEB (with a working range of 40km/h to 200km/h) with pedestrian and cycle detection available between 10-80km/h, while the 'Forward Collision Warning' operates from 40-200km/h.
Blind-spot monitoring, lane departure warning, lane-keep assist, 'Forward Obstruction Warning', rear and front 'Cross-Traffic Alert', 'Secondary Collision', auto high beams, breakaway pedals, adaptive cruise control (with full stop/go functionality and cruising/traffic support), parking sensors front/rear, 360-degree round-view monitor, reverse camera, traffic sign recognition, driver monitor and tyre-pressure monitors are also included.
The lane-keep support systems work between 55-200km/h.
Seven airbags – front, side, curtain and a driver’s knee bag – are fitted, along with anti-lock brakes with 'Electronic Brake-force Distribution', 'Emergency Brake Assist', stability control, traction control, hill-start assist are also fitted, seat-belt pretensioners, and two rear-seat ISOFIX points as well as three top tethers for child seat straps.
Ford Fiesta
Just because the Fiesta is a performance car, doesn’t mean it’s missed out on crucial active safety gear.
The ST comes standard with auto emergency braking with pedestrian detection, lane keep assist, blind spot monitoring, rear cross traffic alert, traffic sign recognition, and auto high-beam control.
Missing is driver attention alert and active cruise, although in a manual it’s not likely you’ll miss it.
Ford’s Sync software also has a feature which can automatically call emergency services if the airbag is deployed.
Other safety features include torque vectoring, electronic stability, brake, and traction controls, six airbags (with full-length curtain), and dual ISOFIX child-seat mounting points on the outer rear seats.
The Fiesta ST does not yet carry an ANCAP safety rating, although it does have a maximum five-star EuroNCAP rating.
Ownership
Mazda3
Mazda offers a five-year/unlimited kilometre warranty, with five-years roadside assistance… and that’s nothing special nowadays.
Service intervals are at 12 months or every 15,000km.
A fixed-price service scheme is available, averaging out to $434 annually over the first five years. Mazda shows pricing right up to 16 years and 240,000km on its website.
Ford Fiesta
All Fords are now covered by a five-year/unlimited kilometre warranty, which is on-par with major rivals, and a nice bit of security to have on a performance car. Check the fine print before taking it to the track though…
Ford also offers a few kickers through its Service Benefits program, like a free loan car when you service, auto club membership, and sat-nav updates.
The services which need to occur every 15,000kmn or 12 months are also cheap, with Ford covering the first four years at a fixed price of $299 each time.