Rolls-Royce Ghost VS Audi S4
Rolls-Royce Ghost
Likes
- Road presence
- Interior luxury
- Gobs of power
Dislikes
- Price
- Options prices
- Not being rich
Audi S4
Likes
- Understated looks
- Refinement
- Goes like stink
Dislikes
- Overly heavy steering in Dynamic mode
- Tyre roar on some surfaces
- Can feel a bit computer-driven
Summary
Rolls-Royce Ghost
It’s finally happened: Rolls-Royce has become so divorced from the everyday world of common folk that it's no longer even sharing the previously agreed meanings of words. Rolls has its own meanings, possibly its own language, which must be spoken with a plum on the tongue.
They’ve been heading here for a while. For example, at Rolls, “affordable” means the car we're driving today, the Rolls-Royce Ghost Series II, which is yours for just $680,000 (an indicative price, bumping to $800K for the Black Badge). And “iconic British marque” means, obviously, “BMW bought us in 2003, so there might be some German bits”.
It turns out that “driver-focused” means something different at Rolls-Royce, too. Thanks to a smattering of chassis innovations, Rolls says this updated 2025 Ghost is “the most driver-focused V12 Rolls-Royce ever”. Which is “a side of Ghost’s character that our clients increasingly and enthusiastically embrace”.
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Don’t fall for it. The Ghost’s extra focus is not actually very focusy, and its additional dynamism is really only more dynamic in the way that a bed that could corner at all would be more dynamic than a normal bed. None of that matters.
The reason it doesn’t matter is because the Ghost Series II is wonderful. Indeed, it is very nearly perfect. Which is a word that even Rolls won’t quibble over.
| Safety rating | — |
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| Engine Type | — |
| Fuel Type | — |
| Fuel Efficiency | —L/100km |
| Seating | — |
Audi S4
Peter Anderson road tests and reviews the new Audi S4 sedan and Avant, with specs, fuel consumption and verdict at its Australian launch between Bathurst and Canberra.
Sometimes year a year flashes by and it's almost a shock to realise that Audi's B9 A4 has been with us here in Australia for almost that long. Performance buffs have had to wait for the first quick version of the A4 while the Allroad was rolled out, but here we finally have the first Audi Sport variant in the line-up - the S4.
As with the standard A4, there's a stack of new stuff and a stout standard specification list along with technical packages. There's one big piece of news, too - it's the first S4 to land with a price tag under $100,000.
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|---|---|
| Engine Type | 3.0L |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 8.1L/100km |
| Seating | 5 seats |
Verdict
Rolls-Royce Ghost8/10
In a disruptive era when the coachbuilder has pivoted to SUVs like the Cullinan, a sort of London black cab that’s been dipped in opulence, and succeeds despite itself, and the brand’s grand, million-dollar EV, the Spectre, the Ghost is a safe and familiar space.
A beautiful, long, broad, immaculate land boat. It’s a space Rolls inhabits with relish.
The Ghost Series II feels nothing like a track-day option when you’re behind the wheel. But it might do if you were stepping out of a Phantom. Or a Cullinan. Or a Wraith. Especially if you’re stepping out of the back doors.
It’s the perfect driver’s car. As long as all your other cars are also Rolls-Royces.
Audi S47.5/10
It's not an exuberant machine and you can tell there's still a ton of room for the inevitable RS4 mean machine to go after the BMW M3/M4 and AMG C63. That means, however, that the S4 is a proper sleeper. Hardly anyone will notice what it is until they're eating your fumes while you whisk yourself away in (mostly) quiet and comfort.
The new S4 is lighter, slightly faster and more technologically advanced than its predecessor, while bringing the A4's charms to the go-faster part of the executive sedan segment. This one will rattle a few cages.
Audi S4 Sedan and Avant Specifications
List price: $99,900 (Sedan) / $102,900 (Avant)
Fuel Consumption: 7.7L/100km (Sedan) / 7.9L/100km (Avant)
CO2: 175g/km (Sedan) / 178g/km (Avant)
Fuel Tank: 58L
ANCAP: 5 stars
Seats: 5
Warranty: 3 years/unlimited km
Service Interval: 15,000km or 12 months
Engine size: 2995cc
Cylinders: 6
Fuel Type: PULP
kW: 260kW
Torque: 500Nm
Transmission: 8-speed automatic
Spare: space saver
Turning Circle: 11.6m
Length: 4745mm (Sedan) / 4745mm (Avant)
Width: 1842mm (Sedan) / 1842mm (Avant)
Height: 1404mm (Sedan) / 1411mm (Avant)
Design
Rolls-Royce Ghost
Yes, its exterior is more monolithic than before. The previous iteration was hardly fiddly, but the (apparently client driven) evolution here edges ever so gracefully towards what Rolls-Royce might secretly think of as brutalism.
The Ghost Series II’s generous 2148mm width is further emphasised up front, stretched across its upright prow, with slimline headlights adding definition and — surprisingly — a touch of villainy.
New, Spectre-inspired tail lamps and a discreetly inscribed double ‘R’ monogram add a reserved flourish from behind, and buyers can choose from two new 22-inch, nine-spoke wheel designs.
It’s subtle, no doubt. But it’s also impeccable.
Audi S48/10
Audi tells us that S4 owners don't like to shout about their purchase, which is just as well, because the S4 looks like a very mildly gussied up A4. That means the same sharp looks as the A4 but lower, 23mm to be exact. The standard 19s make it look lower still but all the standard A4 cues are there. This has been covered at length already, but just to be sure, every inch of the car is new, it just looks a lot like the old one.
Get up closer, though, and you'll see the serrated shape of the headlight, the clamshell bonnet and shutlines tighter than Scott Morrison on Budget night when it comes to funding hospitals. Audi says the body kit is aggressive but I think it's safe to say that the drug of choice at Audi's styling bureau is chamomile tea - it's fairly restrained, with just a few details (including a slightly daggy V6T badge on the front guards) to mark it out.
Inside is standard A4, too, with plenty of leather (both real and man-made), with some extra zing in the form of carbon and aluminium bits.
It's as roomy and comfortable as the standard car and looks just as good. It's a fine interior, the best in its class.
Practicality
Rolls-Royce Ghost
Inside, yes, there are bonkers touches in this most refined of automotive spaces, such as upholstery pinpricked by 107,000 'Placed Perforations' of 1.2mm in diameter, each individually examined, that replicate the shape of some clouds spotted over Rolls-Royce's Goodwood HQ.
Beside those flourishes of lunatic opulence, the more practical features feel pedestrian, but they’re comprehensive. The wireless Apple CarPlay and Android Auto, the seamless 'Central Information Display' and the 18-speaker 1400-watt audio, the upgraded Wi-Fi hotspot and the unobtrusive USB-C ports. The rear-seats flush with giant, streaming-optimised screens and heated and ventilated massaging seats.
Rolls acknowledges the generational movement of its clientele from back seat to front, with over 90 per cent of buyers now opting to — gasp! — steer themselves in a Ghost. But with back-seat savoir faire in its DNA, Rolls simply extends its hospitality to every seat.
Audi S47/10
The S4 has four bottle holders, cupholders front and rear for a total of four and various slots and spots for phones and keys in the front while the rear is a little less accommodating of bits and pieces.
The sedan's boot is the same as the rest of the A4s (and mid-size Germans) at 480 litres while the Avant bumps that up to a 505 litre minimum and a 1510 litre maximum when you drop the seatbacks.
Price and features
Rolls-Royce Ghost
The Ghost Series II is yours for an indicative price of just $680,000 (or $800K for the Black Badge) plus substantial on-road costs. The Ghost Series II extended (which we didn’t drive at the international launch in Provence) will slip in at around $20K less than the Black Badge before additional charges.
If they seem like big numbers, you’re probably the sort of person who looks at price tags, or who shops in shops that put price tags on things. These are not common traits of Rolls-Royce buyers, who may only be vaguely aware of the actual price of their vehicle, and whose historical impression of guillotines is generally unfavourable.
So, high six-hundreds is table stakes.
But you might also think the ‘standard’ Ghost, like all Rolls-Royces, is considered by most buyers to be a mere starting point, from which they’ll typically up-spec their ride from a sumptuous and expensive options list.
Spending another 10 percent of the purchase price on customisation is a bare-bones outlay for most owners, but even so, the evolved Ghost’s out-of-the-box features are so comprehensive as to be almost overwhelming.
First, because the Ghost has been Rolls-Royce’s driver’s car since the first (modern) generation arrived in 2010, specifically to cater to a weird (for Rolls clientele) new generation of buyers who wanted to drive their Rolls themselves.
So that price gets you, above all, that proven but superb 6.75-litre twin-turbo V12 engine, massaged via an eight-speed transmission and an AWD system that’s as rich and viscous as Crassus’s last libation.
There’s its subtly tinkered 'flight on land' 'Planar Suspension System' (note the unspoken dissonance between the terms ‘flight on land’ and ‘driver-focused'), with an ingenious 'Satellite Aided Transmission' system that uses GPS to pick the ideal gear with which to launch out of turns.
It works hand-in-velvet-glove with Goodwood's 'Flagbearer' camera system, which tracks the road ahead to chide potholes into submission in advance.
Because it’s a Rolls, though, that’s barely even the start of the story.
The coachwork is extraordinary, with new trim options including natural open-pore 'Grey Stained Ash' design elements, a sumptuous new bamboo rayon textile called 'Duality Twill'.
There a night-sky inspired illuminated fascia that apes elements of time-lapse celestial photography, part of the central glass panel that stretches the length of the dash.
Sure, you might expect that level of detail for the outlay. But for the outlay it’s far from missing anything you’d expect.
Audi S48/10
The S4 is available in two versions - sedan and Avant wagon. The sedan opens the bidding at $99,900 and the Avant closes it at $102,900. Both come with identical specifications and are available with much the same options. For a bit of pricing perspective, the first S4 was an Audi 100-based five-cylinder turbo that landed with a price tag of $132,000. In 1993.
The S4 has arrived with 19-inch alloys, adaptive dampers, around-view camera, reversing camera, up-spec sat nav, adaptive cruise control, auto parking, auto headlights and wipers, high beam assist, keyless entry and start, electric tailgate (Avant only), heated folding electric mirrors, LED headlights, dynamic scrolling rear indicators, electric heated sports front seats, leather and Alcantara trim, three-zone climate control and interior LED lighting.
A ten speaker stereo is powered by Audi's MMI rotary dial system and the same 8.3-inch screen as the rest of the A4 range, which also means you get Apple CarPlay and Android Auto as well as two USB ports in the centre console to go with the Bluetooth. There's also a DAB+ digital radio.
Audi's Virtual Cockpit is standard and has an additional S mode which switches the dial view for a big tacho and a huge digital speed readout.
Being an Audi, you can get a collection of options in packs. The S Performance Package ($5900) adds an excellent pair of massaging S sport front seats with diamond stitching and Nappa leather, red brake calipers, more (synthetic) leather and carbon inlays in the interior.
The Technik Package adds the excellent matrix LED headlights, the 19-speaker B&O 3D sound system and a heads-up display.
Other options include variable ratio Dynamic Steering ($2210), quattro sport differential ($2950), premium paint (ahem, $1846), panoramic sunroof (Avant only, $2990), sunroof ($2470, sedan only), heated rear seats ($750) and the rear seat entertainment system ($2600-$4680 for one or two screens respectively, but you can't have it with the S Performance pack)
Under the bonnet
Rolls-Royce Ghost
Rolls doesn’t like acceleration figures — too gauche, darling — but armed with that proven 420kW and 850Nm V12, the Ghost Series II has serious heft. Delivering max torque from 1600rpm — just 600rpm above idle — the effect is genuinely of one endless surge, a wafting cloud of momentum that subtly slips between gears as it exudes itself across the countryside.
The Black Badge edition, like all of its, er, ‘disruptive’ ilk offers a ‘Low’ button (‘Low’ means ‘Sport’ in Rollspeak), which bumps gearshift speeds by 50 percent when you plant your foot, and delivers a distinctly non-Rolls-like pop and burble on overrun. It also provides an extra 21kW and 50Nm, because Black Badge is mean and tough.
Audi S47/10
Audi says the turbocharged V6 is brand new from the ground up. Developing 260kW (15kW up) and a nice round 500Nm (up 60Nm), the new engine is 14kg lighter than the supercharged unit it replaces, and more efficient.
Efficiency gains come from clever things like a "hot side inside" turbo placement (inside the V, meaning shorter exhaust paths to better turbo pressure), lift-off coasting and start-stop.
Power reaches the road via an Audi Sport tweaked quattro system which can send 85 percent of power in either direction and is rear-biased with a standard 60/40 rear/front torque split. The seemingly ubiquitous and always excellent eight-speed ZF transmission handles the job of getting the power from the engine to the road.
The standard self-locking centre diff can be flung and replaced with a trick quattro sport unit ($2950) with electro-mechanical control of the rear axle's torque split.
The sedan will rocket to 100km/h in 4.7 seconds, the slightly heavier Avant two tenths behind it.
Efficiency
Rolls-Royce Ghost
Provence is not entirely a driver’s paradise, with every stretch of slightly twisty tarmac only a counterpoint to a motorway lined with Marseille lorries, Depardieu-esque men in tractors who refuse to move to the verge, and small villages where each kerbside corners sit millimetres from the foot of an adjacent boulangerie.
Which is to say it’s neither a place for economy runs, nor a location at which to run up the consumption numbers with a madcap series of impromptu hill climbs.
Our Ghost II drive returned around 16L/100km, which feels about right with that gorilla-in-a-tuxedo 6.75L V12, and is only slightly above the official figures of 15.8L/100km. Not great, could be worse.
Audi S47/10
Audi claims 7.7L/100km from the sedan and 7.8L/100km for the Avant. On a stinking hot day in central NSW and the ACT and with the accelerator spending a lot of time carpet-bound, the S4 still returned around 12L/100km. More time being driven less enthusiastically should see a marked improvement.
Driving
Rolls-Royce Ghost
The Ghost Series II drives like a magic carpet, serene and untroubled; in almost any stable other than that of Rolls, calling it a ‘driver’s car’ would have you throttled by their skunkworks. Everything is relative.
Still, it hides its considerable dimensions well. There’s never any doubt that you’re in a large saloon, as you white-knuckle the Ghost’s impeccably appointed steering wheel, but there’s always enough power to deliver creamily instant throttle response, even in the case of initially misjudged cambers.
Nor can the Black Badge hide the shimmy of that characteristic ‘flight on land’ body drift. The upside is that its manners are impeccable, even through the worst possible pieces of corrugation Provence can deliver.
If anything, the Ghost Series II’s big-hearted bulk adds to the fun factor, especially in some of Rolls-Royce’s more garish colour options, when gasping South of France MAMILs stare in amazement as a bright yellow, five-and-a-half metre Rolls passes them on the outside, scattering their various baguettes and garlands of onions.
Audi S47/10
The S4 is terrific fun. It's that simple. The new engine is an absolute belter, with all 500Nm of torque available at just 1370rpm. Lag is almost indistinguishable as the turbo spools up and rockets you along to 100kmh in under five seconds, that huge half-ton of torque sweeping you down the road.
With dynamic mode switched on, the car muscles up with firmer suspension and a slightly growlier exhaust. The steering really weights up, too, which takes a little getting used to after the lighter, friendlier setting in Comfort mode - thankfully you can set up an individual mode to dial the assistance back in while everything else is set up for go-fast.
The key to the fun is the rear-biased quattro system - while it's never going to match the purity of BMW's rear-wheel drive 340i, what you lose in steering feel and ultimate adjustability, you gain in off-the-line and mid-corner grip its German rivals could only dream of.
Going fast in an S4 is easy, leaving you to concentrate a little more on your line and gear selection, listening to the distant bark of the engine and the occasional turbo whistle. All of this is purely down to driving taste, of course but the point is, the S4 offers something a little different to the other two.
For most of the time the S4 defies its 1700kg-plus weight but there is the occasional hesitancy when changing direction through a challenging set of bends, as though the front tyres (245s all around, if you're interested) want to scrub and the quattro system makes a quick adjustment to stop it happening. You don't feel that's what's happening, of course - Audi Sport is better than that - but it's part and parcel of all-wheel drive. It takes a lot to find understeer and for most people, that just won't ever happen.
Further confidence comes from the terrific brakes - 350mm up front and 330mm at the rear, the big forward rotors are gripped by six-pot fixed calipers. Performance is epic and in hard, fast driving they stood up to a fair amount of punishment without fading.
The ride is excellent in all modes, which is quite an achievement given the fat rubber and big wheels, although big bumps at speed make a huge metallic thunk without actually upsetting progress. The eight-speed ZF is brilliant as always and unless you're really motoring, you don't even need its sport mode, which brings impressively fast and positive shifts.
The best thing is, if you don't look in the rear vision mirror, you can't really tell if you're driving sedan or Avant. That might be because it's quite absorbing on a launch drive, but I couldn't split the driving experience between the two.
The only black marks I could easily identify on the S4 is tyre noise on some surfaces and perhaps the steering could be a little more lively like its competitors.
Safety
Rolls-Royce Ghost
You get airbags, ESC, adaptive cruise, parking sensors and auto parking, and a rear camera. But don’t expect Rolls-Royce to allow the blighters at ANCAP to wreck one.
Audi S49/10
Eight airbags, ABS, stability and traction control, AEB at the front, lane departure warning, lane keep assist, driver attention detection, reverse cross traffic alert.
The S4 also retains the exit warning feature that tells you if you're about to door an approaching bicyclist or another car. What Audi calls "pre-sense rear" is a system to warn drivers behind you they're approaching too fast and are quite likely to hit you. Turn assist is also available, stopping you (at low speeds) from turning across approaching traffic.
The A4 scored five ANCAP safety stars, the highest available.
Ownership
Audi S47/10
Audi offers a three-year/unlimited kilometre warranty on the S4 with service intervals of 12 months or 15,000km whichever comes first. Roadside assist is part of the package, lasting for the first three years of the car's life.
You can pre-purchase three years/45,000km of servicing for $1620 under Audi's Genuine Care Service Plan. Full details are available on Audi's website, but it basically covers a scheduled oil changes and inspections and not a lot else.