Audi A3 VS BMW 3 Series
Audi A3
Likes
- Quality look, quality feel
- Overall balance and driver involvement
- Proves there’s life in sedans and hatches
Dislikes
- Mild-hybrid interesting, but not a game-changer
- Active cruise extra cost in premium version. Should be standard
- Sportback looks don’t flatter the car
BMW 3 Series
Likes
- Driving performance
- Well-specified base model
- Sexy styling
Dislikes
- Harder ride might bother some people
- Cosy back seat for child seats
- Lacklustre lane keeping tech
Summary
Audi A3
If it was the original BMW 3-Series that invented the compact luxury car market segment all those years ago, then it’s probably fair to claim it was Audi’s A3 franchise that gave rise to the luxury small-hatch category.
On that basis, any new Audi A3 is news but, in the face of the SUV onslaught (including its own stablemate the Q3) the new small Audi has its work cut out for it.
With this update, there’s refreshed styling, a new interior layout and, for the launch of the new cars, two body styles, a conventionally styled sedan and what Audi calls the Sportback; fundamentally a five-door hatchback but with the German brand’s own flair plastered all over it.
Read more on Audi
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As well as new connectivity and safety tech, the big news is the availability of a mild-hybrid driveline as well as a second powertrain option with more performance from a more conventional layout.
Interestingly, it’s that (mild) hybrid version of the A3 that represents the entry-level variant of the A3. A sign of the times? Perhaps.
As well as the two powertrains, there are two distinct chassis layouts, starting with a front-drive set-up and extending to the option of Audi’s Quattro all-wheel drive (AWD) system.
| Safety rating | |
|---|---|
| Engine Type | 1.5L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 4.9L/100km |
| Seating | 5 seats |
BMW 3 Series
Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.
And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?
With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.
Read more about the BMW 3 Series
However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.
I’ve been discovering just that this week with my family of three. What did we find out? Read below!
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 6.5L/100km |
| Seating | 5 seats |
Verdict
Audi A37/10
Producing a car that takes the end result beyond appliance status is no given in a world car-park dominated by SUVs. But Audi has, over the last few decades, shown it is very good at doing just that and the latest incarnation of its A3 stalwart backs that up.
While it might take a bit of mental gymnastics to understand why the base model gets the hybrid driveline, or why the more expensive variant costs more to option with adaptive cruise-control, the fact remains these are driver’s cars from a company that understands that concept.
Yes, the A3 is a relatively expensive way to arrive at a compact hatch or sedan, but if you value the journey as much as the destination, it will all make sense.
While the technical aspects of the 35 TFSI are interesting, the extra power and all-weather grip of the AWD 40 TFSI seem to be worth the additional dollars to us. The A3 has always been a sporty alternative, meaning the sportiest version is the one for us.
CarsGuide attended this event as a guest of the manufacturer, with meals provided.
BMW 3 Series8/10
I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.
I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.
My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.
Design
Audi A36/10
It’s actually refreshing in 2022 to see a carmaker putting such an effort into something that isn’t an SUV.
That Audi has bothered with two distinct bodies and two equally distinct drivelines is also one for the books, really.
Technically, the mild-hybrid driveline as seen in larger Audis in recent years is probably the highlight of the new A3, and even though it doesn’t compare with a conventional petrol-electric hybrid, it demonstrates Audi’s attention to detail.
The same goes for the digital instruments which allows the driver to tailor the information displayed at any given time. Need a city map more than you need a tachometer at a particular point in you journey? That’s where this technology comes into its own.
BMW 3 Series
Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.
The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.
The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.
You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.
With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!
Practicality
Audi A36/10
Although it’s a compact car externally, clever packaging means there’s ample space inside. Even a tall-ish rear-seat passenger can sit behind a tall-ish driver, and the sculpted rear seat-backs help make that possible.
The only complaint would be that the dark headlining material makes the interior a bit of a cave at times.
Paying more for the 40 TFSI gets you extra cargo nets on the front seat backrests and luggage area, 12-volt sockets in the rear seat and boot. Both versions get floor mats and a centre arm-rest front and rear.
The rear seat in either is split 40/20/40 for a range of possibilities, with the Sportback offering 325 litres (VDA) for the Sportback quattro models, and 380L (VDA) for the 2WD models and its boot capacity is increased to 1145L (VDA) with the rear seat folded flat. The luggage space in the sedan is 390L (VDA) for the quattro AWD version, and a more capacious 425L (VDA) for the FWD model.
BMW 3 Series
For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.
You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers.
My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.
The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.
The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.
The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.
There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.
The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.
Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.
The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.
While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.
Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.
My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.
The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.
I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.
Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.
There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.
Price and features
Audi A37/10
These are not bargain basement cars, and with a kick-off price of $46,900 for the A3 35 TFSI Sportback (the hatch version) and $49,400 for the sedan in the same specification, that much is obvious.
The fact is, both the new A3 variants represent a fair mark-up on the previous model. But if you look at the post-Covid car market in a macro sense, you can see the same trend across a lot of brands and a lot of previously entry-level models.
Ante up to the 40 TFSI, and the news is no different with an asking price of $53,500 (Sportback) and $56,000 (sedan).
If the price sounds steep on a per-kilo basis, you need to remember this is an Audi we’re talking about and that price premium is part and parcel of a prestige badge. Don’t like it? Go and buy a VW Golf. That’d be Audi’s advice, anyway.
To justify that viewpoint, the A3 is loaded with some impressive standard kit. The 35 TFSI starts things off with Audi’s vaunted 'Virtual Cockpit', wireless phone charging, voice recognition, Apple CarPlay and Android Auto, remote central locking, paddle shifters, park-assist, sat-nav, a 10.1-inch touchscreen, LED headlights, a multi-function steering wheel, automatic lights and wipers, digital radio, cruise-control and dual-zone climate control.
The 40 TFSI adds a range of aluminium trim pieces and garnishes, Audi’s 'Drive Select' system which allows the driver to choose the characteristic of the dampers, steering response, exhaust sound, throttle response and transmission shift points.
The 40 TFSI also adds sportier front seats, a rear spoiler, body kit, extra courtesy lights around the car and details such as a 12-volt socket in the luggage area.
Options on the base model include a 'Comfort Pack' consisting of adaptive cruise-control, electric front seats, heated front seats, auto dimming headlights, heated and folding mirrors, four-way electric lumbar control and 'Adaptive Drive Assist', including 'Emergency Assist.'
That will set you back $2600, while the 40 TFSI can be enhanced with Audi’s 'Premium Package' which adds those same items as well as aluminium-look trim pieces, a better sound system, head-up instrument display and a memory function for the driver’s seat. That adds $4500 to either the 40 TFSI Sportback or sedan.
BMW 3 Series
There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.
There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.
As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.
That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.
Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.
The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.
The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few.
Under the bonnet
Audi A37/10
While both versions of the A3 use a seven-speed dual-clutch transmission (no manual gearbox will be offered) there’s not a lot of commonality beyond that.
So let’s start with the 35 TFSI’s mild-hybrid running gear. To begin with, mild-hybrid in this sense refers to a starter motor/alternator unit that is linked to a 48-volt battery (the car also has a conventional 12-volt electrical system).
When coasting, the engine can shut off and the starter switches to alternator mode and harvests the otherwise lost energy to charge the 48-volt battery. This 48-volt system also powers the car’s functions when the engine is switched off.
When the car needs to restart (when the traffic-light goes green) the starter kicks in, using that harvested voltage. There’s also a regenerative braking function, saving the car’s actual brakes for more severe stops.
Unlike a 'normal' hybrid system, there’s no electric motor to help drive the car, but Audi claims a potential fuel saving of 0.4 litres per 100km from the set-up. Any benefit will be most noticeable in urban running where the car is speeding up and slowing down regularly.
The rest of the 35 TFSI is technically interesting, too, with the 1.5-litre four-cylinder turbocharged engine featuring cylinder-on-demand where it can shut down individual cylinders during cruise conditions to save fuel.
When firing on all four, however, the engine is good for 110kW of power and 250Nm of torque, figures which have become almost an industry standard in this sized vehicle.
The 40 TFSI, meanwhile, ditches the hybrid gear for a conventional 2.0-litre powerplant with a turbocharger and 140kW of power. Torque is a handy 320Nm and is developed over a wide range of engine speeds (anywhere from 1500 to 4100rpm).
The other big difference is in the driveline. The 35 TFSI is a front-wheel drive platform while the 40 TFSI uses Audi’s Quattro AWD as it applies to Audis with an east-west engine layout.
That means the car behaves as a front-drive vehicle until the electronics decides more power should be sent to the rear wheels. At that point, anything up to 99 per cent of the available torque can be transferred rearwards via an electronically-controlled multi-plate clutch housed at the rear of the car, just in front of the rear axle.
BMW 3 Series
The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm.
This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.
Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.
Efficiency
Audi A37/10
With all its cylinder shut-off, hybrid tricks and small capacity, the 1.5-litre engine boasts a 5.0 litres per 100km combined cycle fuel economy figure.
Combined with its 50-litre tank, that’s a potential for 1000km between service-station visits. It’s also commendably close to the numbers you’d expect from a similarly sized vehicle with a turbo-diesel engine.
The more conventional 2.0-litre A3 variant, meanwhile, boasts a still-credible 6.7 litres per 100km for the same test. To counter its greater thirst, Audi has fitted a slightly bigger, 55-litre fuel tank.
The headline act, of course, is the base-model’s highway figure which, thanks to the small capacity engine and its reduced pumping losses at small throttle-openings, can get right down into the low-fives (5.0 litres per 100km) in the real world at real highway speeds.
With a tail-wind, you might even see a number starting with four. This is why you don’t need a diesel engine any longer.
Expect the 40 TFSI to use roughly a litre more across every 100km travelled. And in either case, you are stuck with paying for 95-RON premium unleaded.
BMW 3 Series
In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.
The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.
I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.
The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!
Driving
Audi A38/10
Let’s start with the less powerful 35 TFSI, if only because - even though we know better in 2022 - there’s a temptation to think a 1.5-litre engine will be underdone. The reality, however, is that you’re not going to drive this car and judge it as anything other than very resolved.
While it’s true the peak power of 110kW isn’t startling, it’s the way it’s delivered (along with the 250Nm of torque) that sets the mood here.
Like many late-model Audis, this one has an engine with a fizzy, zingy feel that makes you want to rev it just to hear and feel it. And when you do, it pays off with plenty of flexibility and a sophisticated, refined feel.
Whether the mild hybrid driveline is adding anything to the formula is debatable, because the technology is so seamless you won’t pick what it’s doing other than the engine stop-start function, which is one of the better ones we’ve sampled.
Move from the 35 into the 40 TFSI and you immediately notice the extra power and torque on tap. And although it’s still not a hot-hatch by modern standards, there’s always enough urge to make the 40 TFSI a convincing driver’s car.
Again, the power delivery is the key to it all, making more of what the engine has to offer by actively encouraging you to use it. The seven-speed dual-clutch transmission is your friend here.
The extra driveline functionality of the 40 (namely the AWD system) actually means less than you might imagine in day-to-day life. We didn’t get to drive the car in the wet, but it’s fair to say that those conditions (or a loose, gravel road) are really the only ones likely to make a difference to the way the basic platform feels.
That’s for two reasons; the first being the all-wheel-drive is fundamentally on demand anyway and, secondly, the basic platform is so composed and balanced in the first place, that the Quattro system will spend a lot of its time hiding in the background.
The 40 TFSI also get the selectable drive modes which break with tradition by actually making a difference to the way the car feels.
But the reality is that if you took the best bits of every other setting (Comfort, Dynamic and Efficiency) and loaded them into the Individual button, you’d probably wind up with something very close to what the non-adjustable 35 TFSI offers in the first place.
You have to admire the way Audi has made a front-drive car in the A3 steer, handle and talk to the driver in such a clear, precise way.
Yes, the 40’s selectable modes add another layer to that, but only if you can be bothered. Even more than that, the A3 in either form feels like its ultra-stable and safe, while the levels of feel and feedback give the impression they were decided upon by people who enjoy driving.
BMW 3 Series
There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.
However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.
The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.
This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.
You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.
But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.
The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.
The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great.
Safety
Audi A38/10
Possibly the headline (no pun intended) act here is the inclusion of a centre-front airbag. This is something we’ll be seeing a lot more of in the future, particularly in compact cars, where the proximity of the front-seat passengers can lead to head clashes in a side-impact crash.
Beyond that, the Audi has six airbags including side-curtain airbags.
In terms of driver aids, the A3 sets a high bar for its competitors, and with autonomous emergency braking including pedestrian and cyclist recognition, rear-cross-traffic alert, lane-departure assist and a rear-view camera, most bases are covered.
The major omissions are adaptive cruise-control, but that’s available in the 35 TFSI as part of the $2600 Comfort Package, and in the 40 TFSI as part of the $4500 Premium Package.
Yes, the Premium Package also includes heated, memory front seats, a head-up display, improved stereo and the multi-coloured ambient interior lighting (and more) but it does seem strange that it costs more to option up to adaptive cruise in the 40 TFSI than in the base-model.
The A3 scored the full five stars in ANCAP crash testing in 2020.
BMW 3 Series
The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.
I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.
However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.
You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.
The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag.
There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.
You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.
Ownership
Audi A37/10
Audi recently improved its factory warranty from three years to five years and unlimited kilometres. Any new Audi (including this one) sold after January 1 this year is the beneficiary of that change.
Audi specifies service intervals of 15,000km or 13 months.
There’s also the option of a fixed-price servicing program for the first five years of A3 ownership, and that will cost you $2250, for an annual average of $450.
BMW 3 Series
The 320i comes with a five-year/unlimited km warranty, which is standard for this class.
You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.
Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.