BMW M3 VS Alfa Romeo Giulia
BMW M3
Likes
- Brutal acceleration
- Surprisingly compliant in the city
- Boot space for days
Dislikes
- Carbon pack a little (a lot) silly
- Thirsty as all get out
- Design a little polarising (though I like it)
Alfa Romeo Giulia
Likes
- It’s not German
- Improved in-cabin feel
- Better value than before
Dislikes
- Fiddly multimedia software
- Limited in-cabin storage solutions
- Only three-year warranty
Summary
BMW M3
There’s no point waxing too lyrical here, because the facts surrounding the M3 Touring are more than exciting enough.
It’s a (kind of) family friendly wagon with oodles of space and practicality. It’s also an unhinged performance weapon with a thumping 3.0-litre twin-turbo-petrol inline six-cylinder engine.
And it has been years — decades, even — in the making. So, has it been worth the wait? Let’s strap in and find out.
| Safety rating | — |
|---|---|
| Engine Type | 3.0L turbo |
| Fuel Type | — |
| Fuel Efficiency | 10.4L/100km |
| Seating | 5 seats |
Alfa Romeo Giulia
Alfa Romeo was poised to rock the established mid-size luxury sedan segment back in 2017 when it launched the Giulia, firing a direct salvo at the big Germans.
Combining drop-dead gorgeous looks with peppy performance was the name of the game for the Giulia, but after arriving with much hype and fanfare, Alfa Romeo doesn’t seem to have conquested as many sales as they had originally hoped.
So far this year, Alfa Romeo has sold just 142 Giulias, well behind the segment leading Mercedes C-Class, BMW 3 Series and Audi A4, but a new mid-life update hopes to revitalise interest in the Italian sedan.
The refreshed line-up brings in more standard equipment and sharper pricing, but has Alfa done enough to sway you out of a tried and trusted German sports sedan?
| Safety rating | |
|---|---|
| Engine Type | 2.9L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 8.2L/100km |
| Seating | 5 seats |
Verdict
BMW M38/10
Long live the mighty wagon. The BMW M3 Touring is treat to look at, and an even bigger treat to drive.
If you want one, act fast. We waited a long time for a wagon-shaped M3, and with electrification increasing in the automotive industry, this will likely be your last chance.
Alfa Romeo Giulia7.9/10
This is the Giulia Alfa Romeo should have launched back in 2017.
Especially stacked up against its German rivals, the new Giulia is not only more attractive to the eye, but also the hip pocket.
The boost in standard equipment and safety gear is a huge boon for potential Alfa buyers, while no compromises are found in the Giulia’s fun-to-drive nature and peppy engine.
Its weakest aspect might be its average three-year warranty, but if you are looking for a new premium mid-size sedan that stands out from the crowd without any major concessions, the Giulia should be on your watch list.
Design
BMW M3
It looks spectacular, this M3 Touring, and even more so given a) wagons are so rare, and b) proper low-riding performance wagons with massive alloys are even rarer.
That said, I expect it will be polarising – and possibly too shouty for some – but I've got to say, I like it.
I’ve seen it described elsewhere as a bit of a sleeper, but for mine, you’d need painted-on eyes to not see there’s plenty going on with the Touring, especially one finished in the same Frozen Black paint as our test car.
It is at once sleek and swept back, and bulging and aggressive, especially at the flared wheel arches and fat exhausts poking from its diffuser-filled rump.
Inside, it’s mostly business as BMW usual, though with more carbon-fibre elements — our vehicle was equipped with the M Carbon Experience pack — but snug-fitting seats aside, it’s a premium, if performance-focused, place to spend time.
Alfa Romeo Giulia9/10
Park a brand-new 2020 Giulia next to its predecessor, and you’ll find they look identical from the outside.
It would be a bit unfair to call this update a ‘facelift’, but we’re glad Alfa Romeo hasn’t messed with the sharp styling of its Giulia sedan.
Having been on sale in Australia since early 2017, the Giulia doesn’t look like it has aged a day. In fact, we reckon it has gotten a bit better with age, especially in its top-spec Quadrifoglio trim.
With a triangular front grille and the number plate offset to side, the Giulia looks unique relative to anything else on the road, and we appreciate its distinctive styling.
The angular headlights also add to the Giulia’s aggressive and sporty stance, even in its base Sport trim, while the 19-inch wheels help fill the arches and give a sense of a more expensive car.
The handsome look continues to the rear, with the sculpted derriere looking taught and tight like a well-tailored pair of suit pants rather than some ill-fitting, off-the-shelf trousers.
However, we will point out the black plastic on the underside of the bumper on our base Giulia Sport, which looks a tad cheap with only a single exhaust outlet on the left, and a sea of… nothing.
Stepping up to the more expensive (and more potent) Veloce or Quadrifoglio remedies this however, with a proper diffuser and dual and quad outlets respectively.
The Giulia certainly stands out amongst the sea of Mercedes, BMW and Audi models in the executive sedan segment, and proves that doing your own thing can be hugely satisfying.
Combine the stylish exterior with more colour options – like the new 'Visconti Green' – and you can really make your Giulia pop, though we do wish our test car was finished in a more exciting hue.
With this Vesuvio Grey option, the Giulia blends in a bit too closely to the greys, blacks, whites and silvers you usually see on premium mid-size sedans, but all colours aside from white and red attract a $1355 premium.
Inside, much of the interior carries over as before, but Alfa Romeo has moved things a little more upmarket thanks to a few small touches that add up to a big difference.
The centre console area, while not being redesigned, has been given more of a premium makeover thanks to a carbon-fibre-like trim with aluminium and gloss-black highlights.
The shifter, especially, feels great thanks to the dimpled leather design, while other touch points such as the multimedia control, drive select and volume knobs also deliver a weightier, more substantial sensation.
Aside from that, the Giulia retains its premium cabin materials, soft-touch multi-function leather steering wheel and mixed material finish for an elegant and sophisticated interior worthy of a premium European model.
Our test car was kitted out with the standard black interior, but more adventurous buyers can opt for tan or red – the latter of which would definitely be our pick.
Practicality
BMW M3
A performance-focused wagon is still a wagon, right? And that means there is oodles of space in the boot, though the seating choices in our test cars made the front seats less comfortable than they could, and should, be.
But first, the boot. The M3 Touring is a 4.8m-long wagon, which pays dividends when it comes to cargo. BMW says you'll find a minimum 500L of storage space, which grows to 1510L with the rear seat folded.
In the back, you’ll find seating for three, with the requisite ISOFIX attachment points, and with enough head and leg room to get comfortable.
But those carbon front seats are an option I wouldn’t be springing for. They arrive carved out of the rock-hard material, though with big holes throughout to reduce their overall weight, and they’re not only challenging to climb in and out of, but they’re awkward and hard to sit behind.
Stick with the regular seats and both rows will be happier.
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Alfa Romeo Giulia7/10
Measuring 4643mm long, 1860mm wide, 1436mm tall, and with a 2820mm wheelbase, the Giulia offers plenty of room for passengers, front and rear.
The sports front seats are an especially pleasant place to be; tight-hugging, well-bolstered and super supportive, meaning no fatigue even after extended driving trips.
Storage solutions though, are somewhat limited.
The door pockets won’t accommodate a bottle of any size thanks to the armrest design, while the two centre cupholders are positioned as such that a bottle will block climate controls.
A generous storage cubby can be found under the centre armrest though, and the wireless charger design lays your device almost vertically in a separate compartment so you won’t scratch your screen.
Glove box size is standard, but the owner’s manual does eat into room a little, while driver’s also have access to another small cubby to the right of the steering wheel.
At least Alfa now includes a handy key fob holder to the left of the shifter? Though this feature becomes redundant with keyless entry and push-button start meaning you more likely just to leave the keys in your pocket.
The rear seats offer plenty of head-, leg- and shoulder-space for passengers in the outboard seats, even when the front seat is set to my 183cm (6'0") frame, but the door pockets are, again, disappointingly small.
I fit adequately in the middle seat, but wouldn’t want to be there for any extended period of time due to the transmission tunnel eating into the footwell.
Rear passengers have access to a fold-down armrest with cupholders, dual air vents and a single USB port.
Opening the boot of the Giulia reveals enough space to swallow 480 litres, matching the 3 Series’ volume and outclassing the C-Class (425L) and A4 (460L).
This is enough for one large and one small suitcase, with a bit of room in the sides for smaller items, while four luggage tie-down points are located on the floor.
The boot also features latches to fold down the rear seats, but given they aren’t spring loaded, you still need to push them down with something long or walk around to the rear seats to flip them over.
Alfa Romeo has not revealed volume with the seats folded down, but we noticed the aperture into the cabin is noticeably narrow and quite shallow.
Price and features
BMW M3
The BMW M3 Touring lists at $180,100, which isn’t chump change, and positions the wagon body shape a fair way above a regular M3 sedan.
That’s before on-road costs, of course. According to BMW’s website, putting an M3 Touring on the road in NSW will be more like $194,039 — before you start ticking option boxes.
The 'M Carbon Experience' adds $17,500, and reduces overall weight by close to 10kg through carbon bucket seats, and adds more visible carbon and even more possible headroom to fit a helmet
The 'M Carbon ceramic brakes' add another $16,500, and while there are plenty of free paint colours, you can pay up to $7000 for the 'Frozen White' paintwork.
Our test car was finished in 'Frozen Black', a bargain at $5K.
Elsewhere, there is plenty of equipment on a stacked standard features list.Â
That includes staggered 19- and 20-inch alloys, BMW’s digital 'Laserlight' headlights, and an automatic boot.
Inside, there’s a 'BMW Live Cockpit' with a 12.3-inch instrument display, a 14.9-inch central screen, a head-up display, wireless device charging, Apple CarPlay and Android Auto and a premium Harman Kardon surround sound stereo.
You also get three-zone climate, leather seats, an 'Active M Differential' and 'Adaptive M Suspension', and seat heating up front.
Oh, and there is lots — lots — of performance, but we’ll come back to that shortly.
Alfa Romeo Giulia9/10
The 2020 Alfa Romeo Giulia has been trimmed down from four variants to just three, kicking off with the $63,950 Sport.
The mid-tier Veloce will set buyers back $71,450, while the top-spec Quadrifoglio is $138,950 – both of which have been reduced by $1450 and $6950, respectively.
Though the point-of-entry is higher than before, the newly introduced Sport grade is actually based on the old Super grade with the Veloce pack added in, actually saving buyers a bit of money compared to be before.
As such, privacy glass, red brake calipers, 19-inch alloy wheels, and sports seats and steering wheel are now standard across the range, and all items that you’d expect in a premium and sporty European sedan.
You'll also score heating for the front seats and steering wheel, which are you wouldn't normally see on any price-leading variant, making these features especially noticeable.
Also standard in the Sport is bi-xenon headlights, push-button start, dual-zone climate control, and aluminium pedals and dashboard elements.
Handling multimedia duties is an 8.8-inch screen, though this year the system gains touch functionality to make Android Auto and Apple CarPlay use a little more intuitive.
A wireless smartphone charger is also now standard across the line-up, which will stop your phone’s charge at 90 per cent as to not overheat/degrade your device’s battery.
As tested here, our Giulia Sport is priced at $68,260 thanks to the inclusion of the 'Lusso Pack' ($2955) and 'Vesuvio Grey' metallic paint ($1355).
The Lusso Pack adds active suspension, premium Harman Kardon sound system and interior ambient lighting, while a dual-pane panoramic sunroof can also be optioned for an extra $2255.
Overall, the Giulia is much better value than it was before thanks to its improved equipment levels, especially when stacked up against base versions of its rivals.
Under the bonnet
BMW M3
The M3 Touring’s engine might well be one of the best in the business – a hard-charging 3.0-litre twin-turbo-petrol inline six-cylinder engine that produces a sizeable 375kW and 650Nm.
That power is sent to all four wheels via BMW’s 'M xDrive' with Active M Differential, producing a sprint to 100km/h of just 3.6 seconds.
Alfa Romeo Giulia7/10
Powering the Alfa Romeo Giulia Sport is a 2.0-litre turbo-petrol engine tuned to deliver 147kW at 5000rpm and 330Nm from 1750rpm.
Mated to a ZF-sourced eight-speed automatic transmission and driving the rear wheels, the Alfa Romeo Giulia Sport is claimed to accelerate from 0-100km in 6.6 seconds, while top speed is capped at 230km/h.
Though those outputs might not seem like much in 2020, the driver-focused, rear-drive layout and brisk acceleration time are more than a match for its petrol-powered German counterparts.
Buyers wanting a bit more performance can also opt for the Veloce grade that takes the 2.0-litre engine to 206kW/400Nm, while the Quadrifoglio uses a 2.9-litre twin-turbo V6 good for 375kW/600Nm.
Efficiency
BMW M3
Officially, you should see a claimed 10.4L/100km on the combined cycle, but as is often the case in cars with engines that tempt you to be aggressive with the accelerator, the reality can be a little different.
We saw more like 16.4L/100km, but in the big bruiser’s defence, we spent a lot of time in city and suburbs, and a lot more time standing on the accelerator.
The M3 Touring is fitted with a 59-litre tank, and will only accept 98RON premium fuel.
Range is close to 570km using the official consumption figure and around 360km using our real-world number.
Alfa Romeo Giulia7/10
Officially, the Alfa Romeo Giulia will sip 6.0 litres per 100km on the combined cycle, but our weekend with the car yielded a much higher 9.4L/100km figure.
Test driving consisted of navigating the tight inner-city streets of Melbourne’s north, as well as a short blast up the freeway to find some twisty country B-roads, so your mileage may vary.
Worth noting the Giulia Sport sips Premium 95 RON petrol, making it a little more expensive to fill up at the bowser.
Driving
BMW M3
In a word? Delightful.
Don’t get me wrong, it’s not the easiest car in the world to daily drive. The carbon-fibre seats fitted to ours, for example, made getting in and out a slightly embarrassing challenge, and there’s a surging eagerness to the delivery of power that makes you look a little like you're showing off.
But the adaptive suspension serves up a far more comfortable ride than you might be expecting (more comfortable, in fact, than lesser, cheaper M models), making tootling around town easier and less chiropractic than I was expecting.
But it’s away from the city, with its traffic and red lights, that owning the M3 Touring becomes a delight, from its potent and punchy powertrain to the thrum of its exhaust, and the EV-like immediacy of its power delivery.
This is a driver’s wagon, there’s no doubt about it, with proper seatback-pushing acceleration, direct and confident steering and enough body stiffening and bracing that you really would have no idea you’re driving a wagon when cornering.
Engage its sportiest settings, and disengage its electronic nanny systems, and you can even set to work judging your drifting skills, courtesy of the (as yet untested, honestly) 'M Drift Analyser'.
A family car like few others, then. That you can also take it to Bunnings and throw some sleepers in the back is just a very welcome bonus.
Alfa Romeo Giulia8/10
Like all respected sports sedans, the Alfa Romeo Giulia features a front-engine, rear-drive layout to entice the those who would rather drive than be driven.
The exterior styling of the Giulia certainly promises a sharp, entertaining steer, while the interior touch points do nothing to take away from that potential.
Guide yourself into the snug bucket seat, wrap your hands around the wonderfully sized steering wheel and you will notice that Alfa has built the Giulia for the driver.
The steering wheel is an especially nice touch point and features oversized paddle shifters mounted on the steering column – not wheel – making it nearly impossible to miss a shift even when midway through a corner.
For those that like to use the shifter though, the up/down gear selection is arranged in the preferred back/forwards position respectively.
The adaptive dampers in our test car can also be stiffened up independently of the drive mode selected.Â
Speaking of which, three driving modes are on offer – 'Dynamic', 'Natural' and 'Advanced Efficiency' (DNA in Alfa-speak) – which change the feel of the car from hardcore to more eco-focused.
With suspension able to be changed on the fly, drivers can have the softest setting on for the bumpy, tram track-laden inner-city Melbourne streets, with the engine in full attack mode to get away from the lights for a cheeky overtake.
It's also a plus that the suspension can be changed from the press of a button on the centre console, instead of usually diving into a whole bunch of complicated menus to tweak and fine-tune certain elements.
Underpinning the Giulia is double wishbone front suspension and rear multi-link set-up, which helps keep things communicative and exciting from the driver’s seat.
Don’t get us wrong, you won’t be ripping drifts or breaking traction in the dry in a Giulia Sport, but the 147kW/330Nm engine offers enough pep to make driving fun.
Push hard into a corner and you will get tyre squeal, but luckily the steering feels sharp and direct, meaning its easy and fun to hunt for apexes even when keeping things under the posted speed limit.
The multimedia system in the Giulia is much improved with the touchscreen functionality to make Android Auto feel a bit more natural, but the 8.8-inch screen does look quite small when buried in the dashboard.
The rotary controller is also better, although the software is still a little fiddly and unintuitive to navigate from page to page, a bugbear likely remedied with more time in the car.
Safety
BMW M3
Neither the M3 or M3 Touring have been independently crash tested to date, but it’s worth pointing out the 3 Series and 4 Series received maximum five-star scores from Euro NCAP.
Standard safety kit includes AEB with pedestrian detection, active lane keeping assist, blind spot monitoring, adaptive cruise control and rear cross-traffic alert.
You’ll also find six airbags on board.
Alfa Romeo Giulia9/10
Alfa Romeo’s Giulia sedan was awarded a maximum five-star safety rating from ANCAP in May 2018, with testing based on a left-hand-drive model from 2016 in Euro NCAP examinations.
In the adult occupant and child occupant protection tests, the Giulia scored 98 and 81 per cent respectively, dropping points for just ‘adequate’ chest protection of children in the frontal offset test.
As for pedestrian protection, the Giulia notched a 69 per cent score, while the safety assist assessment yielded a 60 per cent result.
However, since that test, Alfa Romeo has added lane-keep assist, adaptive cruise control, blind-spot monitoring and automatic high beam as standard, which were previously optional.
Also included at no extra cost on the 2020 Giulia is driver attention alert and traffic sign recognition, with autonomous emergency braking (AEB) with pedestrian detection, automatic headlights and wipers, hill-start assist, lane departure warning, tyre pressure monitoring, and a reversing camera with rear parking sensors carrying over.
According to ANCAP assessment, the Giulia’s AEB functions from 10km/h and works up to 80km/h to help drives mitigate an accident.
But the Giulia misses out on rear cross-traffic alert and an automatic emergency call function.
Ownership
BMW M3
The BMW M3 Touring is covered by a five-year, unlimited kilometre warranty, and servicing is "condition based", in that the vehicle will tell you what maintenance is required, and when.
You can prepay your service costs at the time of purchase for all BMW vehicles, covering the first five years of ownership.
Alfa Romeo Giulia7/10
Like all new Alfa Romeo vehicles, the Giulia comes with a three-year/150,000km warranty, matching the assurance period of BMW and Audi models, though the Germans offer unlimited mileage.
However, Alfa Romeo lags behind the premium industry leaders, Genesis and Mercedes-Benz, who both offer a five-year/unlimited kilometre warranty, while Lexus offers four-year/100,000km cover.
Service intervals on the Alfa Romeo Giulia Sport are every 12 months or 15,000km, whichever comes first.
The first service will set owners back $345, the second $645, the third $465, the fourth $1065 and the fifth $345, totalling $2865 for five years of ownership.Â