Mercedes-Benz E-Class VS BMW M5
Mercedes-Benz E-Class
Likes
- Plenty of kit
- Subtle but stylish
- Cruising comfort
Dislikes
- Only one variant
- Could do with more power
- Price once optioned-up
BMW M5
Likes
- Effortless power
- Dimensions seem to shrink in sports mode
- RWD setting means much fun
Dislikes
- Hefty price hike
- Design, inside and out, could be more adventurous
- Still no phone mirroring
Summary
Mercedes-Benz E-Class
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
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Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | — |
| Fuel Efficiency | 2.2L/100km |
| Seating | 5 seats |
BMW M5
Remember back when people were saying the BMW M5 would lose a little something by shifting from its traditional rear-wheel drive set-up to all-wheel drive?
It would drain a little sparkle, maybe. Or some excitement. It would become more predictable, more placid - hell, even boring.
But hindsight is always 20/20, and we know now that switching to AWD has done nothing but allow BMW to funnel even more power into the tarmac, with the German brand upping power outputs and dropping lap times in one fell swoop.
Consider the M5 Competition, then, BMW’s way of delivering the ultimate 'I told you so'. Because it’s not just the most fun, most potent AWD M5 ever - it’s the best M5 period.
| Safety rating | |
|---|---|
| Engine Type | 4.4L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 10.6L/100km |
| Seating | 5 seats |
Verdict
Mercedes-Benz E-Class7.6/10
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
BMW M57.8/10
The term bigger is better doesn't often apply to performance cars, but it fits the M5 Competition perfectly. Big inside, but small outside when it matters, BMW's new performance flagship might be expensive, but there's no shortage of bang for those bucks.
Is the bruising BMW M5 your high-performance sedan from heaven or hell? Tell us what you think in the comments section below.
Design
Mercedes-Benz E-Class
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
BMW M58/10
Let’s start with the new stuff, shall we? The BMW M5 Competition gets a new colour ('Frozen Dark Silver'), as well as new 20-inch (and lightweight) alloy wheel designs, and the grille, aero-designed wing mirrors and boot lip are finished in high-gloss black. The quad exhaust pipes are a black, too, as is the rear diffuser. Elsewhere outside, though, it’s the more muscular 5 Series of old.
Parked next to the much smaller M2, you quickly realise just how much bulk the M5 is carrying. It stretches 4966mm in length and 1903mm in width, and it looks every centimetre of those dimensions in the metal.
Climb inside, and you’re greeted with the familiar BMW interior design, with a huge centre screen, digital driver’s binnacle and a spaceship-level number of buttons surrounding the shift lever. The M5 Competition also arrives with full leather (seats and dash) trim, with carbon-effect dash inserts and aluminium pedal and foot rest trims.
Is it the most adventurous design treatment, inside or out, that we’ve ever seen? Well, no. But it looks polished and premium outside, and feels plenty comfortable inside.
Practicality
Mercedes-Benz E-Class
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
BMW M57/10
As far as performance cars go, the M5 Competition is a rolling Swiss Army Knife. For one, it’s bloody massive, which pays considerable dividends for passengers.
Up-front, the seats are far enough apart to ensure you’ll be rubbing shoulders with exactly nobody. The centre console Is super wide (all the better for fitting all those buttons), allowing for a sizeable centre storage bin, joined by two cupholders and a second storage bin in front of the shifter which is also home to your USB, power and 'aux-in' connections.
In the back, there’s business-class levels of leg and headroom, and you can even fit another whole adult in the centre seat if you’re so inclined. The pull-down seat divider is home to two extra cupholders, sitting in front of a thick armrest, and the rear air vents get their own temperature controls. There’s an ISOFIX attachment point in each window seat, too. Pop the capacious boot and you’ll find 530 litres of storage space.
Price and features
Mercedes-Benz E-Class
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
BMW M57/10
Parking the M5 Competition on your driveway will require a $229,000 investment. That's not chump change, and a considerable jump over the regular M5, which arrived (in launch-edition guise) wearing a $199,529 price tag.
Outside, that money buys you new and lightweight 20-inch alloys, LED headlights with auto-dipping and active cornering, keyless entry and a four-tipped sports exhaust. Inside, expect a 'full leather' interior (seats, dash and door inserts),a nav-equipped screen which pairs with a 16-speaker stereo (but Apple CarPlay is a cost option) and dual-zone climate control.
Performance wise, M-designed variable dampers, a lightweight carbon-composite roof and a M sports exhaust all join the standard features list. Still, $30,000 is fair jump over the standard (and well equipped) M5. But if money is no object, you'll be buying plenty of fun.
Under the bonnet
Mercedes-Benz E-Class
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
BMW M59/10
Yes, our all-electric future feels inevitable. And yes, there’s much fun and performance to be had from battery-powered EVs. But you can’t help but hope that future is a Star Wars style far, far away when you get acquainted with the BMW M5 Competition’s monstrous twin-turbo V8.
It’s good for a wondrous 460kW (up 19kW on the regular M5) and 750Nm. Both of which are big numbers, which are fed to all four wheels via an eight-speed 'M Steptronic' automatic. Happily, you can, at the push of some buttons, make the M5 a rear-driver again. It’s slower, but damn if it ain’t much more fun.
As a result, the performance numbers need to be seen (or better yet; felt) to be believed. The near-two-tonne M5 Competition will blaze from 0-100km/h in 3.3secs, 0-200km/h in 10.8secs, and push on to a limited top speed of 250km/h (or 305km/h, provided you do some BMW driver training).
Efficiency
Mercedes-Benz E-Class
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
BMW M57/10
Well, BMW tells us you’ll return 10.7-10.8 litres per hundred kilometres on the combined cycle. But we would suggest that’s unlikely, unless you have Miss Daisy lounging in the back seat. Drive it like you definitely will drive it, and you can expect to pay for that privilege at the pump.
Emissions are a claimed 243-246g/km of CO2, and the M5 Competition’s 68-litre tank will demand a premium unleaded petrol.
Driving
Mercedes-Benz E-Class
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
BMW M59/10
Things this large simply shouldn’t be this potent. Like John Goodman suddenly toppling Usain Bolt at the Olympics, the BMW M5 Competition is bulk-defyingly good at the fast stuff.
The secret is its ability to hide those sprawling dimensions on a race circuit or twisting road. BMW’s engineers have poured plenty of work into stiffening the chassis of the M5 Competition, from new anti-roll mounts to additional under-bonnet bracing, to make the brand’s biggest performance sedan feel more lithe and responsive when pushed.
And while its size never vanishes completely - and you find yourself praying you don’t encounter oncoming traffic on skinnier roads - engaging the Competition’s sportiest settings unlocks a Copperfield-level vanishing act.
The engine helps too, of course, pushing the M5 along with staggering ease, even when you’re pottering at suburban speeds. But really flatten your foot and the big V8 will force you to reassess your knowledge of physics. It’s really very fast, the Competition, the power flowing uninterrupted to the tyres, the engine still very willing to deliver more oomph long after your courage has jumped ship.
The steering, direct though it is, lacks some natural feel, but you are always left with the impression that the Competition is going to go where you point it.
More fun stuff? Well, you can switch the traction control to a half-off setting, allowing for some smoking, drifting heroics before it drags you back into line. BMW calls it M mode, and it’s designed to make a hero of even the most ham-fisted of pilots, myself included. The braver still can deactivate traction control all together which, combined with rear-wheel-drive mode, turns the M5 Competition into the biggest and possibly most expensive drift car of all time .
Away from the track, though, the Competition version of the M5 is almost as good as transforming into a comfortable everyday commuter as its less hairy siblings. The adaptive suspension can be softened, and the steering lightened, to make toppling traffic a doddle.
The keen-eyed among you might well have noticed we’re yet to touch on any major downsides of the drive experience. And you'd be correct.
Safety
Mercedes-Benz E-Class
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
BMW M58/10
BMW is yet to confirm full specifications for the M5 Competition, but you can expect the safety offering to largely mirror that of the regular M5. And while the performance variant has not been crash tested, the regular 5 Series was awarded the maximum five-star safety rating.
Expect dual front, side and curtain airbags, as well as a knee bag for the driver, and a parking camera. You'll also find AEB, active cruise (which allows for brief spells of autonomy), thanks to its lane-keep assist.
Ownership
Mercedes-Benz E-Class
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.
BMW M57/10
The ownership package is yet to be confirmed, the M5 Competition will be covered by BMW’s three-year/unlimited kilometre warranty.
Service intervals are condition, rather than time or distance, based, so the car will tell you when servicing is required.