Mercedes-Benz E-Class VS Maserati Ghibli
Mercedes-Benz E-Class
Likes
- Plenty of kit
- Subtle but stylish
- Cruising comfort
Dislikes
- Only one variant
- Could do with more power
- Price once optioned-up
Maserati Ghibli
Likes
- Beautiful exterior design
- Beautiful interior feel
- Cinderella point in the range
Dislikes
- Seats lovely but a bit firm
- Confused sense of identity
- Expensive
Summary
Mercedes-Benz E-Class
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
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Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | — |
| Fuel Efficiency | 2.2L/100km |
| Seating | 5 seats |
Maserati Ghibli
Maseratis make a certain amount of sense to a certain kind of person. As the folks who run the brand in Australia will tell you, its buyers are the kind of people who’ve driven German premium vehicles, but find themselves wanting something more.
They are older, wiser and, most importantly, richer.
While it’s easy to see the high-end lure of Maserati’s Italian sex appeal styling and luxuriously appointed interiors, they’ve always struck me as cruisers rather than bruisers.
Again, they’re for the older, more generously padded buyer, which makes the Trofeo range something of an oddity. Maserati says its Trofeo badge - seen here on its mid-sized sedan, the Ghibli, which sits below the vast Quattroporte limousine (and side on to the other car in the range, the SUV Levante) - is all about the "Art of Fast".
Read More: Maserati Ghibli 2017 review
And it certainly is fast, with a whopping V8 driving the rear wheels. It’s also completely bonkers, a luxury car with the heart of a track-chomping monster.
Which is why Maserati chose to launch it at the Sydney Motorsport Park complex, where we could see just how quick and crazy it is.
The big question is, why? And perhaps who, because it’s hard to imagine who wants, or needs, a car with such severe schizophrenia.
| Safety rating | |
|---|---|
| Engine Type | 3.8L |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 12.3L/100km |
| Seating | 5 seats |
Verdict
Mercedes-Benz E-Class7.6/10
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Maserati Ghibli7.8/10
The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.
Design
Mercedes-Benz E-Class
Evolution rather than revolution is obvious when it comes to the E-Class’ styling, but that’s in Mercedes’ best interests, because it’s still a good-looking thing, and being a bit subtle is warranted in the executive sedan game.
The biggest changes come in the headlights and tail-lights. Up-front there are now more than one million pixels in the LED headlights, which have adaptive high beam as standard and are more connected to the grille via black trim, as has been seen in EQ electric models.
Underneath, the bumper now features an AMG-style 'A-wing' apron as part of the 'AMG Line' exterior package as standard. A set of 20-inch AMG alloys are also included.
To the rear, and the digital tail-lights feature a Mercedes-Benz star motif, making its lighting signature now more recognisable from behind.
The German Rainbow is well-represented with mostly shades of grey, black, or white available, though 'Verde Silver Metallic' is a slightly retro green, and 'Nautic Blue Metallic' is a subtle and classy tone.
The daring ‘Manufaktur’ shade of 'Patagonia Red Metallic' is a $2500 option, as is 'Opalite White Bright' while 'Alpine Grey Solid' is $2900.
Maserati Ghibli9/10
The Ghibli Trofeo is an alluringly beautiful car from just about every angle, with a genuine sense of occasion and presence about its nose, a sleek side profile and a much improved rear end, where the light clusters have been redesigned.
The Trofeo special touches are impossible to miss, particularly from the driver’s seat where you look straight into two vast nostrils on the bonnet. There are also carbon fibre pieces on the front air duct and the rear extractor for a sportier, wilder look.
The red details on the air vents on each side are the highlight, though, while the lightning bolt on the Maserati trident badge is another nice touch.
The interior is simply beyond special and feels even more expensive than it is. Overall, I’d say it again, it’’s alluring. Italian style at its best and the Ghibli is the Cinderella point in the range, because the Quattroporte big brother really is too large, and the Levante is an SUV.
Practicality
Mercedes-Benz E-Class
Inside, the E-Class should feel familiar to anyone who’s spent time in a recent Benz, though the Superscreen might be the main point of difference. It’s an immediately comfortable place, though, with a relatively visually busy cabin.
The seats and their adjustability mean most drivers and passengers, regardless of height and size, should feel supported (and ideally relaxed), while touch-points are mostly either leather upholstery or digital screens.
The steering wheel, also seen in plenty of other Mercedes models, is a bit of a let-down, however, with its haptic touch pads on a slightly busy two-tier layout. This millennial found it irritating, surely too will the usually older E-Class buyer.
There are a few other small annoyances, one being that the MBUX Assistant sometimes won’t hear a command, or that not everything seems to be able to be controlled by it. The climate control vent positions are electrically adjustable to certain pre-sets through the menu, but the MBUX Assistant isn’t able to do this for you.
And while the driver display and central multimedia screen are fairly user-friendly, it’s not always immediately apparent what the quickest way to find some information or a setting is.
Our test car was fitted with the 'Plus Package', which means four-zone climate control available to the rear seats, which my 180cm-tall self found spacious with plenty of headroom, kneeroom, and even a fair bit of room under the driver’s seat.
Behind the rear seats, there’s a generous 540 litres of boot space, exactly the same capacity as the previous generation E-Class.
Maserati Ghibli8/10
From the driver’s seat, the Trofeo Ghibli feels spacious indeed, and while it’s not as vast in the back as a Quattroporte, there’s plenty of room for two adults, or even three small children.
The move to throw sportiness at the Ghibli has led to it having firm but fabulous seats. They’re comfortable, and the leather is luscious, but the actual seat back is constantly letting your spine know that this is no ordinary Ghibli.
Throw it around a track, though, and the seats feel just right, providing the kind of support you need.
Boot space is ample at 500 litres and the Ghibli feels like the sort of car you could take your family in, if only it didn’t make you feel like you were spoiling your children too much.
Price and features
Mercedes-Benz E-Class
While cross-shopping the E-Class and a BMW 5 Series would normally be relatively easy, the Merc’s $131,500 starting price, before on-road costs, puts it plenty north of the base 520i, the only petrol one available, at $114,900. The electric i5 eDrive40 starts from $155,900, more than $20K over the Mercedes.
But the E-Class is stacked with features as standard, and while there are a couple of option packs, Mercedes Australia has tried to streamline the most popular features and specifications into the E300.
Its $131,500 price gets you a tech-heavy sedan with Merc’s latest 'MBUX' system housed in a visually impressive, if perhaps unnecessary, 'Superscreen' dash.
The dual-screen set-up incorporates a main 14.4-inch central multimedia touchscreen and a 12.3-inch display for the passenger, allowing the driver to keep, for example, a map visible while a passenger sorts out media or comfort settings.
The system is also designed to avoid taking users through sub-menus, though can be bypassed by wireless Android Auto or Apple CarPlay.
It also features a selfie camera mounted to the dash, which is disabled for the Australian market at present. Mercedes-Benz Australia hopes to change this soon.
Mercedes also plans to allow the MBUX system to learn what settings and functions will be most useful to the driver under certain conditions, but currently users are able to manually create so-called ‘Routines’ such as setting the climate control and seats to warm up if it’s below a certain temperature, and can even adjust the ambient lighting to a warmer colour.
More automation comes in the brand’s MBUX ‘Hey Mercedes’ system, which can now respond to commands without the driver needing to say “Hey Mercedes”.
Heated and vented front seats, leather upholstery, wireless phone charging, and a 17-speaker Burmester sound system with Dolby Atmos 4D sound are also standard - the latter being a clever feature that positions different elements of the audio, usually music, to give a 360-degree feeling, as well as turning bassier tones into a physical vibration via “tactile transducers” in each front seat’s backrest. Good for bassline junkies, then (apologies to Mr. Rascal).
With the $9400 'Plus Package', the E-Class also comes with 'Airmatic' suspension and rear-axle steering (which I’ll touch more on later), power-closing doors, 'Urban Guard' to monitor your vehicle while it’s parked, an illuminated grille up front, a more capable version of the MBUX 'Interior Assistant', four-zone climate control and Mercedes’ 'Digital Light' function, which uses the more-than one-million pixels in the headlights to project onto the road or surface in front of you when turning the car off or in driving situations to alert road users of potential danger.
A $6200 'Energising Package' adds multicontour front seats with comfort headrests, upgraded climate controls with 'Air-Balance' and fragrances, upgraded seat heating with armrest heating for the front occupants and heated seats for the rear.
Maserati Ghibli7/10
At a price of $265,000, the idea of “value” becomes a different discussion, but you only need to glance at the Ghibli to realise that it looks like four times that much money.
The interior is also spectacularly boudoir-like, with lashings of carbon fibre and a whole cattle stud worth of full-grain Pieno Fiore natural leather, “the best the world has ever seen”, as Maserati likes to say.
Perhaps most vitally, this Trofeo racy edition gets a Ferrari engine; a 3.8-litre twin-turbo V8 good for 433kW and 730Nm (the first time it’s been seen in the Ghibli), driving the rear wheels only through a limited-slip differential and an eight-speed torque converter automatic gearbox. You also get very nice, expensive feeling paddles to shift those gears with.
Speaking of nice, the 21-inch aluminium Orione wheels are dead classy, if reminiscent of Alfa Romeo cars.
Ghibli Trofeo models come with a Corsa, or Race, button for hard-core sporty driving, and a Launch Control function.
There’s also an MIA (Maserati Intelligent Assistant), featuring a rather large 10.1-inch multimedia screen with upgraded resolution.
The Active Driving Assist “assisted driving function”, which has been seen in Ghibli before, can now be activated on urban roads and ordinary highways.
Under the bonnet
Mercedes-Benz E-Class
This lone E-Class variant is powered by a turbocharged 2.0-litre engine pumping out 190kW and 400Nm, assisted by a 48-volt battery system. Under EQ boost, an extra 17kW and 205Nm is available for a short time.
It’s hooked up to a nine-speed auto that drives the rear wheels, and it’s all pretty traditional… for 2024, that is.
Mercedes says the E300 is able to hit 100km/h in a respectable 6.3 seconds.
Maserati Ghibli9/10
This will be the last time Maserati gets to enjoy a proper Ferrari engine - a 3.8-litre twin-turbo V8 good for 433kW and 730Nm - before it moves to a more electrified future, but it’s certainly going out with a lot of loud bangs.
Deafeningly lovely, the V8, which drives the rear wheels, will shove you to a shouty 100km/h in 4.3 seconds (fast, but not stupidly so, although it feels even quicker) on your way to a very Italian top speed of 326km/h.
We can report that it exceeds 200km/h with consummate ease and has epic amounts of torque on tap.
Efficiency
Mercedes-Benz E-Class
Mercedes claims the E-Class drinks 7.2L/100km on the combined cycle, and though we weren’t able to test that properly at the pump on the launch program, the trip computer showed up to 9.4L/100km after some quite spirited driving, which gradually averaged out to about 8.6L/100km in the afternoon once some more calm, E-Class-appropriate distance had been covered.
With its 50L fuel tank, the E-Class should theoretically be able to cover 694km on a single tank if the 7.2L/100km is achieved, though realistically it would be much less, 550-600km depending on driving style.
Maserati Ghibli7/10
Maserati claims a slightly inexact fuel-economy figure of 12.3 to 12.6 litres per 100km, but good luck ever achieving it. The desire to open the taps and really chew some fuel will aways be overwhelming.
We drove it on a race track and would easily have been exceeding 20 litres per 100km, so our test figure is probably best not spoken about.
Driving
Mercedes-Benz E-Class
While the E-Class has taken fairly sizeable steps in terms of its tech, it remains a fairly traditional car from behind the wheel, save for a few small changes like its mild-hybrid system and rear-wheel steering.
It’s still a petrol-powered rear-drive sedan, and it feels built more for eating up highway kilometres than it does tackling twisty turns. But that’s okay, because it will still do the latter.
Comfort is the main focus, clearly, for the E300, and the big Merc does it well. We weren’t offered a car without Airmatic air suspension on the launch, but the E-Class doesn’t seem like it would be particularly rough without it.
With it, however, large bumps and minor road annoyances only make their way into the cabin in the sense that you’re aware of them, but not bothered by them.
That slight dulling of feedback does extend to the steering wheel however, where, despite the rear-wheel steering making the car more nimble, the feedback to the driver is less encouraging of eager driving.
While 190kW on paper doesn’t seem like enough, the E-Class makes do with its meagre engine quite well - and even though it can seem like it’s working a bit too hard at times, the E-Class’ natural state isn’t responding to a planted foot, so it’s unlikely to be a daily bother.
Engine noise, as well as wind and road noise are suitably dulled by the E300’s NVH fitout, too.
The tuning of its drive modes, in particular Comfort and Sport, seemed well-judged on our drive loop, with the option to set the 'Individual' mode to a custom configuration, most elements in Comfort while the drivetrain is set to Sport is particularly helpful when on gentle, high-speed country roads.
If you do start to approach the limits of the big sedan’s capability, it’ll let you know fairly early on. The heavy E-Class isn’t prone to sudden lurching or poor handling, and isn’t much phased by mid-corner bumps.
It’s not as dynamically engaging as some rivals, particularly the 5 Series, but it does appear to be a better provider of cross-country comfort.
Maserati Ghibli8/10
We were fortunate enough to drive all three Trofeo models - Ghibli, Levante and Quattroporte - on the track at Sydney Motorsport Park, which really is the only way to fully appreciate vehicles with Ferrari V8 engines, 433kW and rear-wheel drive.
Maserati is keen to point out that other premium brands don’t offer that kind of grunt in their rear-drive cars, indeed most of them are going all-wheel drive, and that level of playfulness is a real USP, it believes.
The thing is, the company also acknowledges that its buyers are older, wiser and wealthier types moving up from the German brands.
The Trofeo range, in particular, then, is a real niche within a niche. I picture Maserati buyers as being slightly sedate yet stylish. Fans of the nicer things in life, but not flashy, or thrashy, about the cars they drive.
And yet, unlike other Maseratis, the Trofeos are flame-spitting beasts that sound like Game of Thrones dragons. Clearly there are people who like their classy Italian saloons to be insanely fast and track ready. And hooray for them, because as weird as it seems to flog a car like this so hard, the Trofeo Ghibli was well and truly up for it.
It’s also the pick of the litter, being less SUV like than the SUV Levante, and less stupidly long and heavy than the Quattroporte.
Its shorter wheelbase and lighter weight make it the most fun and light on its feet when being thrown around. We hit an easy 235km/h on the front straight before hurling into Turn One well north of 160km/h, and the Ghibli just held on tight before using its torque to hurl it at the next bend.
It sounds, as I’ve said, amazing, but it’s worth saying again because it’s a real Maserati (or Ferrari, really) advantage of choosing this car.
The brakes are also up to the task of repeated track-hard stops, the steering is lighter and less talkative than a Ferrari perhaps, but still excellent, and the whole Trofeo Ghibli experience is best described, on circuit, as being better than you would possibly imagine.
Out on the road, you don’t have to put up with the firm ride that pressing the Corsa button compels, and the Ghibli reverts to its smooth, cruiser persona - while still looking sporty as hell.
The only letdown is the seats, which are a little on the firm side, but everything else about the cabin is so luxe you almost forgive it.
While this car makes no sense to me, it obviously excites enough people for Maserati to make a business case, and charge $265,000 for the Trofeo Ghibli. Good luck to them, I say.
Safety
Mercedes-Benz E-Class
ANCAP hasn’t had a go at crash-testing the E-Class yet, and it might not given the relatively small number that will be sold here compared to volume models, but Mercedes’ track record with safety is pretty stellar, and it’s extremely rare for a Mercedes to not cop the maximum five stars.
In the new E300 there are 11 airbags - plenty for a sedan. Mercedes lists front airbags, knee bags and pelvic/thorax airbags for the driver and front passenger, side bags for the rear and a front centre airbag.
It also comes with a fairly extensive suite of safety tech, including the usual ABS, lane-keep assist, blind spot monitoring and surround-view parking cameras.
But on top of that, there’s also ‘Evasive Steering Assist’, semi-automated cruise control with sign recognition, distance assist for following leading vehicles and can even project light arrows onto the road if leaving your lane, when 'Digital Lights' are optioned.
The E-Class also has a function if an imminent collision is detected in which it can, depending on the type of collision, take occupant protection measures. In the case of a side-on collision, the E-Class can “move an affected front occupant towards the centre of the car” before impact.
Maserati Ghibli8/10
There is no ANCAP rating for the Ghibli as it has not been tested here.
The Trofeo Ghibli comes with six airbags, Blind Spot Detection, Forward Collision Warning Plus, Pedestrian Detection, Adaptive Cruise Control, Lane Keep Assist, Active Driver Assist and Traffic sign Recognition.
Ownership
Mercedes-Benz E-Class
The E-Class comes with Mercedes’ fairly industry standard five-year, unlimited kilometre warranty, though Mercedes-Benz Australia was unable to confirm exact servicing pricing on the launch.
It does however list pricing for the E-Class on its website for a three-service pack at $3325, four at $4535, and five at $6800, the latter averaging out to $1360 each.
This could increase with the new generation car, and Mercedes doesn’t list estimated serving pricing for new E-Classes yet in its booking system (I checked with one of the test cars).
Servicing intervals are every 12 months or 25,000km, whichever comes first.
Maserati Ghibli6/10
Maserati offers a three-year, unlimited kilometre warranty, but you can choose to buy 12-month or two-year warranty extensions, and even a sixth or seventh-year drive-train warranty extension.
When much, much cheaper Japanese and Korean cars are offering seven and even 10-year warranties, this is so far off the pace that such a fast vehicle should be embarrassed. And if you're buying something Italian, a better, longer warranty would seem like a must. I'd be negotiating at sale for them to throw the longer warranty offer in.
Maserati says servicing for the Ghibli has a "ball park costing of $2700.00 for the first three years of ownership" with a service schedule of every 20,000km or 12 months (whichever occurs first)
Also, "please note that the above is indicative only of the manufacturers basic routine service maintenance schedule and does not include any consumable items such as tyres, brakes etc or additional dealership charges such as environmental levies etc."