Toyota Prius VS Audi S1
Toyota Prius
Likes
- Seamless hybrid drive
- Incredible fuel efficiency
- Comfortable and spacious
Dislikes
- Polarising exterior
- Dorky central instrument cluster
- Not so engaging to drive
Audi S1
Likes
- Sensational engine
- Quattro drivetrain
- Great chassis
Dislikes
- Price
- The interior is a bit dull
- Stiff ride
Summary
Toyota Prius
What to say about the Toyota Prius in 2021? A car that was once a technology trailblazer seems now to have become properly retro, even while it’s still being built and sold.
The awkward-looking wedge, an eco-punk icon, not only brought Toyota’s hybrid synergy drive to the masses, it also debuted the brand’s excellent TNGA architecture and set the scene for the company's absurd hybrid success, which now sees the RAV4 version topping the sales charts.
So, after all these years (25 to be precise), is the Prius’s time finally over? Or does this quaint hybrid hero still have more to offer? I took a top-spec I-Tech for a week to find out.
Read more about
| Safety rating | |
|---|---|
| Engine Type | 1.8L |
| Fuel Type | Hybrid with Regular Unleaded |
| Fuel Efficiency | 3.4L/100km |
| Seating | 5 seats |
Audi S1
Spoilt. That's what we are. If you're in the market for a hot hatch, you can have your pick of German-built and French ones from as little as $27,000. There isn't a dud among them now that the VW Polo GTI has had a bit of an update and you can pick and choose your style. Audi's S1 is aiming to be king of the kids with its stiffly-priced S1.
Set the finances aside and consider for a moment what's on offer. As it turns out, a lot.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 7.1L/100km |
| Seating | 5 seats |
Verdict
Toyota Prius 7.4/10
The Prius can rest its weary head. The Age of the Hybrid has begun. Even though this iconic eco car might have lost its ultimate purpose to more mainstream models in the last few years, it’s still the best execution of Toyota’s hybrid tech on the market and if you can look past its divisive-as-ever looks, it’s comfortable and practical, too.
The brand’s Australian division promises the Prius will stick around in one form or another, so we’re keen to see what its next iteration will look like. Plug-in? Fully electric? Time will tell.
Audi S17.6/10
Cars this small shouldn't be this fast and useable at the same time, but the Audi S1 is. It isn't without its problems - the ride is harder even than the Fiesta ST which might weary some prospective buyers.
It's also a bit difficult to justify the price - in its basic form it's missing a few creature comforts that you'd expect in a $50,000 car - reversing camera, high-res screen, that sort of thing.
However, in the hot hatch world, those things don't matter. It has the bragging rights, the tech and the outright blinding speed to take on the bonkers Focus ST and equally zany Megane RS. And even the Audi S3.
Design
Toyota Prius
The Prius is the very visage of economic motoring. Derided by big-engine lovers, and adored by the eco-crowd, the fact that the Prius’s wedge-shaped frame is more about function than form tells you everything you need to know about this car.
It blends with Toyota’s latest design language, the face and bodywork containing some subtle nods to other models that would launch after it, like the Corolla, Camry, and C-HR.
What always surprises me about even this top-spec Prius is its dorky ride height. For a car with such a low drag coefficient, it sits so far off the ground! The 17-inch wheels look almost out of alignment with the body in those wheelarches.
Round the back, the Prius’s integrated spoiler and glasshouse bodywork are as divisive as ever, with more extreme pointed light fittings leaning into the effect created by its boxy, rear three-quarter view and mirroring the shape of the LED headlights at the front.
Of course, this car is less about being looked at as it is about its drag coefficient of 0.24 Cd, which is one of the lowest on any production car.
Inside, things again prove divisive, with a minimalist dash, a swoopy gloss highlight piece that frames the central vents and multimedia screen, and an odd, centrally mounted dash cluster, which is a usability faux pas.
In the case of the I-Tech at least there’s a holographic display which can put up useful information to help prevent your eyes from drifting too far from the road. Still, I can’t help but feel like this whole interior ethos is futuristic for the sake of being futuristic, with a little less thought given to how practical it is, compared to the brand’s other models.
The leather-appointed trim across the wheel and soft plastics in the door and dash-topper are appreciated, and there’s attention to detail in the little ‘Prius’ logos on the vents. However, I found the dull multimedia screen to be susceptible to glare during the day, and the big integrated panel in which it sits is made from a tinny gloss plastic, which will easily to get covered in fingerprints and scratches.
Audi S18/10
The A1 is so small it starts to strain Audi's design language. When you cram on the S-style bumpers and raccoon-eyed trim on the hatchback, it's starts to look a bit busy.
It isn't quite a shrink-wrapped A3 - Ingolstadt's designers know better than that - but it's full of Audi design cues, such as the strong, light-catching character lines, distinctive LED daytime running lights and fondness for big wheels.
Inside is along the themes of the A3, with what are becoming Audi's trademark; round eyeball air-con vents, the manual fold-down screen familiar to Q3 owners (but smaller) and a good clear dash. The handbrake jars slightly as it feels cheap to hold and wobbles a bit.
The S Sport seats are big and comfortable, and the top half of the backs are capped in plastic, which was colour-coded on our car. The rear passengers will certainly get an eyeful of whatever terrifying hue you've chosen, so choose wisely.
Despite the five doors, the back seats are occasionals, like the Mini the A1 is gunning for, and the boot is very small, but okay for shopping for couples or singles.
Practicality
Toyota Prius
If nothing else, all of the Prius’s edgy design gives it plentiful interior space. Toyota granted this generation of Prius a low seating position and tall roof, which combine with the distant dash elements to make for a spacious cockpit for the front two occupants.
The seat design in the top-spec I-Tech is also cushy, reminiscent of the seats in high-spec Camrys, and I had absolutely no trouble finding a comfortable driving position. If there’s one thing to be said for the annoying, centrally mounted instruments, it’s that you don’t need to consider the position of the wheel interfering with their visibility.
The Prius’s total glasshouse grants superb visibility out the front and sides, with large wing-mirrors, too. The only downside is that integrated spoiler at the back, which makes for a distracting view out the rear mirror that I’m sure any owner will quickly become accustomed to.
Soft trims across the doors and centre console, even in the back seat, make the Prius cabin a comfortable place to be, too.
Ergonomics have not been forgotten, with the multimedia screen and climate unit having useful and easy-to-reach physical dials and toggles for all the key functions. Even changing gear is a breeze in the Prius, with its odd little rosebud-shaped shifter simply a flick of the wrist from where your arm sits.
I do wish Toyota had made better use of the large area under the climate unit, however. The front part of the centre console is exclusively for the wireless-charging bay alone, and the rest of the space is constructed from a smoothly contoured gloss-finish plastic panel. It has looks to match the Prius aesthetic, but it’s no good for storing anything other than a single phone. It would have been better to make a large bay here with a rubberised finish.
Thanks to the lack of a physical handbrake in the centre or any other buttons or functions, there are two large bottle holders with variable edges.
A huge centre-console box and large door bins round out the Prius’s front-seat storage options.
Room in the rear seat is excellent, my 182cm tall frame had stellar amounts of space for my legs and head, as the roofline continues through to that raised rear spoiler. The comfy seat trim continues, although the padding in the base is notably not as good as it is in the front.
There are some useful pockets on the backs of the front seats and a drop-down armrest with cupholders for rear passengers, too.
Finally, the awkward rear of the Prius makes for a fantastic boot capacity, one advantage this car still holds over its hybrid Toyota stablemates. Capacity for the I-Tech is a mid-size-SUV rivalling 502-litres (VDA), which easily consumed our CarsGuide test luggage set and is even bigger than the base Prius, at the cost of the space-saver spare wheel. The I-Tech only has a repair kit to go with its larger alloys.
Price and features
Toyota Prius
This Toyota Prius in top-spec I-Tech form costs a whopping $45,825 before on-road costs, which is a tall order, especially given the fact that the technical advantage this car once had to help justify its price-tag has been lost to the rest of Toyota’s range.
An equivalent Corolla hybrid, even in top ZR trim, can be had from just $34,695, and even the much larger Camry in its highest hybrid SL trim is more affordable, at a suddenly cheap-looking $42,790. All three Toyotas are sourced from Japan.
Not a good start in the value battle, then, especially since those other Toyotas are not just hybrids, but great cars in their respective segments.
The Prius I-Tech’s most direct rival is the similarly shaped and sized Hyundai Ioniq Premium, which can be yours from $40,390 with competitive equipment. Hyundai is not only hunting Toyota with this car, but flexing its deep pockets by selling the Ioniq in Australia as not just a hybrid, but a PHEV and a full EV, too.
Thankfully, the I-Tech comes with some decent gear, sporting 17-inch alloy wheels, a 7.0-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, digital radio, a 4.2-inch digital information display, a holographic head-up display, full LED lighting with auto-levelling, leather-appointed seat trim, auto dimming rear vision mirror, wireless phone charging, 10-speaker audio, and improved interior trims over the base car.
The I-Tech also scores a larger boot capacity and an improved safety suite compared to the base Prius. More on that in later sections of this review.
Is the Prius “good value” then? It's still a no, as all of this equipment can be had in bigger, more mainstream Toyota models, and far more affordable rivals. It’s a shame Toyota hasn’t brought the Prius’s cost down in the five years since this generation launched, because in today’s market it makes less sense than ever.
That said, there is a certain niche audience for this car. One that will always love its little innovations, like the fact that it has one of the lowest drag coefficients on the market, its stellar fuel-consumption number, and its claimed 40 per cent thermal efficiency.
Audi S17/10
Starting at $49,900, Audi S1 is by far the priciest of the small-hatch based hotties, at least until Mini's madcap JCW arrives. This price is just almost double that of VW stablemate's forthcoming 2015 Polo GTI.
Standard on the manual-and-five-door-only S1 is a ten speaker stereo, climate control, ambient lighting, remote central locking, cruise control, satnav, headlight washers, auto headlights with xenon low beams, partial leather seats, leather-bound steering wheel, auto wipers and rear parking sensors.
Our Misano Red ($990 option) came with two extra packs. The Quattro Exterior Package ($3990) adds bi-xenon headlights with red trim, red brake calipers, spoiler, quattro logos on rear doors (ahem!) and five-spoke 18-inch alloys that are part matt black, part polished.
The Quattro Interior Package ($2490) adds S Sport front seats with Nappa leather and red backrest capping with quattro logo (ugh), more nappa around the cabin with contrast stitching, flat bottom steering wheel and red rings on the air vents.
There's an S Performance Package that brings the best of these two packs together for $4990, saving about $1500 and the embarrassment of the quattro logos.
Our test car also had aluminium air vents ($220), black contrasting boot lid ($300) and black roof ($720).
The grand total is a sobering $58,610. There's a couple more options that'll easily pop you over $60,000.
Audi's MMI is dash-mounted in the A1 as there's no room on the narrow centre console. As ever, it works well and doesn't take much getting used to. The satnav is a bit grainy on the smaller screen but is otherwise a competent unit.
Sound is from a ten-speaker stereo and you can stream across Bluetooth or plug in a memory card. The sound was good but the system did take a while to find the phone whenever we came back to the car.
Under the bonnet
Toyota Prius
It wouldn’t be a Prius without Toyota’s signature hybrid synergy drive technology. In this most original case it consists of a 1.8-litre four-cylinder petrol engine, which uses the more thermally efficient but less powerful Atkinson combustion cycle, producing 72kW/142Nm, paired to a set of electric motors on the front axle, which can produce up to 53kW/163Nm.
Combined system output is rated by Toyota at 90kW, driving the front wheels only via a continuously variable automatic transmission (CVT). This system is the same one now also employed in the C-HR and Corolla hybrid grades.
The Prius’s electric motors source their power from an older design nickel-metal hydride battery (instead of the more modern lithium-ion setup) located under the boot floor.
Audi S18/10
This is where the action is. The S1's tiny body packs a 2.0-litre turbocharged four-cylinder producing 170kW and 370Nm of torque. The S1 will streak to 100km/h in 5.9 seconds thank to the traction aid of quattro all-wheel drive.
Despite a pretty solid hammering during its week with us, including more time than we'd have liked in Sydney traffic, the stop-start function helped deliver a pretty reasonable 10.2L/100km, however that's a long way over claimed 7.1L/100km.
All Audi S1s come with a six-speed manual, so dual-clutch haters can save the whining. The only downside from not having a self-shifter is the ECU can't deliver the boy racer farts, parps and crackles of the other S cars.
Efficiency
Toyota Prius
The Prius’ sandpapered hybrid drive, low drag number, weight reductions, and low-rolling-resistance tyres add up for a stellar official/combined fuel-consumption figure of just 3.4L/100km. While its signature hybrid tech might be available on other Toyota’s, it’s here where the Prius still shines, undercutting the others by almost a whole litre every 100km.
But can it live up to that promise in the real world? Over my week of what I would consider to be reasonable ‘combined’ driving conditions; with plenty of traffic, freeways, and suburban driving, the Prius returned a stellar figure of just 4.0L/100km. This is not just one of the lowest figures I have ever achieved on a test car, it is even lower than the Corolla Hybrid that I tested over a three-month period. I couldn’t get that car below 4.9L/100km, despite by best attempts.
For a true rival comparison, my week-long test of the Ioniq hybrid in 2019 had the Korean managing a fuel number of 4.6L/100km.
You need not worry about kWh energy consumption for the Prius, as its hybrid system’s software manages the state of battery charge on the fly. It will simply run the engine to charge the battery if levels drop too low, although it always feels good to make the most of the motor’s regenerative braking to keep the battery topped up.
It’s clear that the Prius is still the king of hybrid, then. At least for the time being. All Prius models have 43-litre fuel capacities and are able to consume base-grade 91RON unleaded.
Driving
Toyota Prius
The Prius was responsible for popularising Toyota’s Hybrid Synergy Drive, and fittingly, it still feels like the best execution of the technology on the market. That instantly available torque from the electric motor is sleek, quiet, and easy. It feels as though the Prius can make more extended use of purely electric drive than not only its rivals, but all other Toyota and Lexus hybrid products.
Despite its awkward exterior looks, the ride and handling of the Prius are excellent, thanks to its robust TNGA-C underpinnings (in fact, the Prius was the car to debut this platform for Toyota). It tilts into corners nicely, despite a frumpy ride height, and deals with bumps in its stride. This is a comfortable car, and the Lexus influence here is undeniable. The steering characteristics are also smooth and responsive. I wouldn’t go so far as to say the Prius is fun to drive, but it is certainly comfortable and compliant.
What the Prius lacks is the lower, firmer, and more aggressive ride and handling characteristics of its Hyundai Ioniq rival, perhaps a telling insight into the trajectory of each brand.
These characteristics add up to an around-town driving experience that really is a breeze. It’s quiet in the cabin and at times genuinely hard to tell whether the car is using its electric motors or the engine. When it comes to bursts of acceleration, the Prius might surprise you. Using both the motor and engine in tandem, I found that the Prius can sprint from the line with an alarming urgency, more so than its Corolla sibling. With the same tech behind the accelerator pedal, it’s hard to imagine why.
Once the electric motor has reached its strictly defined limit, though, the engine breaks in with a vengeance, and this car does have an anaemic follow-through when the electric components fall to the wayside. As in other applications of this drivetrain, the 1.8-litre Atkinson-cycle petrol engine can be thrashy and noisy when a lot is asked of it.
Of course, driving in such a sporty manner is hardly the point of the Prius, and where it really excels is in that day-to-day traffic grind, where the hybrid system works largely in the background to maximise the time spent with the engine off. The best part? While you can really fall into the hybrid system’s addictive fuel-saving displays, which really encourage hypermiling, this is a set-and-forget system. You can drive the Prius like any other car, and it will be trim on fuel consumption anyway. It’s not like I was trying awfully hard to attain my weekly figure of 4.0L/100km, so I’m sure it can do better over the long term.
Audi S18/10
If you're buying the S1 as a comfortable urban runabout with a cool badge, you're half right. While the seating for front passengers is certainly supportive, the hard suspension tune will ensure you're well aware of road surface imperfections.
Thankfully, what it missed out on in the ride department it makes up for in every other way - the S1 is a rocket. The 2.0-litre turbo jammed under the bonnet has almost no lag and is paired with a slick six-speed manual that is terrific fun to manhandle through the gears.
The way the S1 picks up speed when it's on boost is addictive and licence-endangering. A flattened accelerator in second or third will obliterate just about anything this side of $100,000 and you'll be having more fun in this than big brother S3 because the chassis is more adjustable and there's a bit more life.
You can hear the turbo sing to accompany the bassy exhaust growl. Hit the massive brakes hard and the car remains stable even over rutted roads. Turning the wheel brings almost-instant turn-in, mashing the throttle again a fun little wriggle. It's superb.
You'll have to be a bit patient with the throttle to get the wriggle, though - give it too much too early and it will want to push wide, the quattro system shuffling power around to try and quell understeer while the electronic diff fiddles with the braking system to do the same thing. It gets there in the end, but you're better off meting out the power with your right foot for maximum rewards.
It's tremendous fun point-to-point on a twisty road - despite being a bit heavy for its size (1415kg), it's as chuckable as the next best thing, the Fiesta ST.
Safety
Toyota Prius
The Prius wears a maximum five-star ANCAP safety rating to the 2016 standards, although even in today’s market it has a great active-safety suite.
Standard modern active features on all Prius models include freeway-speed auto emergency braking with pedestrian and daytime cyclist detection, lane-keep assist with lane-departure warning, adaptive cruise control, traffic-sign recognition, and auto-high beams. Our top-spec I-Tech adds blind-spot monitoring and rear cross traffic alert, for an overall excellent suite.
All Prius varaints are also equipped with seven airbags consisting of the standard front, side, and head, as well as a driver’s knee airbag, and the standard array of electronic stability and brake controls are also present.
Audi S17/10
Six airbags, stability and traction control, ABS, brake assist and distribution all add up to a five star ANCAP rating.
Ownership
Toyota Prius
Toyota’s range-wide warranty currently stands at five years or unlimited kilometres, which is really the accepted industry standard and matches its key Ioniq rival.
Annoyingly, however, the Prius needs to adhere to six-monthly or 10,000km service intervals. Said intervals are capped to $165 per visit for the first six visits under Toyota’s “service advantage” program, after which time you fall back to Toyota genuine servicing with significant price hikes to $221.97, and $425.47 for the next two services covering four years or 80,000km.
A year of roadside assist is included, after which time you will need to subscribe to Toyota’s program, from $89 a year.
While Toyota’s offering is on par with many, it’s hardly the cheapest or most comprehensive we’ve seen.