The ID.4 initially arrives in a single variant in Australia, and it might surprise you how well it’s priced considering the amount of standard equipment it includes.
While Volkswagen is no stranger to sitting in a semi-premium pricing bracket, the single ID.4 Pro grade arriving at $59,990 before on-road costs is priced within a few thousand dollars of some of the most popular rivals.
For example, it’s just $1090 more expensive than the incoming new Tesla Model Y Rear-Wheel Drive, and while the base Kia EV5 is a few thousand dollars cheaper, the equivalent Long Range Air grade is actually $1180 pricier.
The bigger threat might be from the XPeng G6 which offers a similar driving range with more radical styling for $100 less, although there's also now a whole price bracket below for electric mid-sizers, which includes the Leapmotor C10 (from $43,888), and Geely EX5 (from $40,990).
So, it lacks the circa-$10,000 premium that electric models from ‘legacy automakers’ used to have, but it’s also not vying for the most affordable option in the space.
Still, this ID.4 is the best-equipped version yet, and we get one of the highest-grade versions. Not only does the Pro get the largest battery option on offer, combined with the more efficient rear-wheel-drive motor option, but it also dazzles on the standard equipment front.
On the outside there are 19-inch alloys and Volkswagen’s signature ‘Matrix’ LED headlights, while on the inside the ID.4 features a 12.9-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity alongside a 5.3-inch instrument cluster, panoramic sunroof, ambient interior lighting and electrically adjustable and heated front seats with a message function.
These are clad in a blend of leather and 'microfleece' and feature a memory function.
Other standout features include tri-zone climate control (a VW Group signature), adaptive dampers with adjustable settings, a sportier ‘progressive’ steering tune as standard, and an electric tailgate.
While it might not have an enormous central screen or headline 800-volt battery specs, it’s hard to argue with the standard inclusions in the ID.4. The options list is short, limited to just premium paint options ($1000) or an exterior styling pack ($900).
Later in the year, this Pro version will be joined by a higher-grade dual-motor GTX, but expect it to be significantly more expensive. The ID.5 coupe spin-off launches solely in GTX guise, but it starts from a less competitive $72,990 before on-roads.
It’s also clear this price point is a deliberate move by VW to keep some of its existing Tiguan buyers who want an EV. After all, the price of this launch version of the ID.4 (which the brand expects to be the most popular grade) is not priced far off its best-selling Tiguan, the 162TSI R-Line at $60,590.