BMW 3 Series VS Audi A4
BMW 3 Series
Likes
- Driving performance
- Well-specified base model
- Sexy styling
Dislikes
- Harder ride might bother some people
- Cosy back seat for child seats
- Lacklustre lane keeping tech
Audi A4
Likes
- Nice to drive
- Looks good
- Impressive interior
Dislikes
- Space-saver tyre
- Short warranty
- Paying extra for driver-assist tech
Summary
BMW 3 Series
Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.
And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?
With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.
Read more about the BMW 3 Series
However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.
I’ve been discovering just that this week with my family of three. What did we find out? Read below!
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 6.5L/100km |
| Seating | 5 seats |
Audi A4
The Audi A4 allroad is the off-roader of the A4 line-up. I’m using the term ‘off-roader’ loosely here because this wagon is obviously best suited to daily duties in a city and suburbs, with perhaps an occasional foray into very light off-roading, i.e. driving on a well-maintained gravel or dirt road with few, if any, corrugations, and in dry weather only.
But that’s not a negative factor because the great thing about adventures is that they can be scaled to suit you, your lifestyle and your vehicle of choice.
However, is this allroad your best option for a comfortable, nice-driving all-rounder? Read on.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Diesel |
| Fuel Efficiency | 5.2L/100km |
| Seating | 5 seats |
Verdict
BMW 3 Series8/10
I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.
I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.
My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.
Audi A47.4/10
The Audi A4 allroad 40 TDI quattro S Tronic is a nice-looking wagon that’s fun to drive.
It’s packed with tech, adequately functional for daily life and it’s also capable enough off-road as long as the driving surface is nothing more challenging than well-maintained gravel or dirt tracks in dry weather, and you’re not planning a rough-and-tumble expedition into remote bushland.
As I mentioned earlier, the great thing about adventures is that you can scale them to suit you and your vehicle and the allroad offers a nice stepping-stone for people who’d like to experience the outdoorsy lifestyle, before perhaps diving deeper into it.
Design
BMW 3 Series
Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.
The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.
The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.
You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.
With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!
Audi A4
The allroad’s overall look is part of a range-wide refresh and it certainly fits in with the line-up’s updated aesthetic.
Because I’m a bloke who spends the bulk of my time in 4WDs – traditionally bulkier vehicles rather than slim city-friendly wagons – I’m not totally enamoured of the Audi’s style, especially in terms of trip-packing practicality. However, I can certainly appreciate the appeal of its quite low, sleek and streamlined appearance, which its tweaked chunkier grille adds some gravitas to. It’s just not my cup o’ tea.
Practicality
BMW 3 Series
For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.
You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers.
My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.
The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.
The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.
The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.
There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.
The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.
Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.
The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.
While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.
Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.
My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.
The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.
I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.
Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.
There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.
Audi A4
I’ll answer that question as a politician would – without actually answering the question.
The allroad’s interior looks good and certainly feels open and spacious, although the driver’s seat tends to feel a bit more snug as the dash is angled towards that position.
The new 10.1-inch touchscreen, home for most upfront functions, dominates the dash, in a good way.
The front seats are electrically adjustable with lumbar and driver memory.
There are plenty of places in which to put your everyday bits and pieces (including a decent storage bin/arm-rest), as well as charging points, including two USB ports, for your devices.
Need somewhere to put a cold beverage, mate? There are two cup-holders between driver and front-seat passenger, two in the fold-down centre arm-rest for the back-seat passengers, and bottle holders in all doors.
Back-seat passengers also get air vents, climate control, mesh seat-back pockets and grab handles.
There is a 495-litre cargo space when the rear seats are in use, but that increases to 1495 litres when those seats – 40:20:40 split folding – are stowed away in the floor.
Price and features
BMW 3 Series
There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.
There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.
As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.
That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.
Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.
The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.
The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few.
Audi A4
The Audi A4 allroad 40 TDI quattro S Tronic has a MSRP of $69,900 (plus on-road costs).
It has a 2.0-litre four-cylinder turbo-diesel engine unit (140kW/400Nm), a seven-speed S tronic automatic transmission, and Audi’s quattro all-wheel drive system.
In standard guise this allroad’s features list includes a new 10.1-inch touchscreen (with Apple CarPlay and Android Auto), DAB+ digital radio, an Audi 10-speaker stereo, wireless charging for Qi-enabled smartphones, Audi’s Virtual Cockpit (a 12.3-inch digital display), smart key with push-button start, leather trim, three-zone climate control, as well as LED headlights, 18-inch alloy wheels, illuminated door sills, and overall tweaked exterior and interior styling.
It also has AEB with pedestrian detect, lane change warning, rear cross-traffic alert, front and rear parking sensors and a reversing camera.
But our test vehicle has a few different features and a fair few extras. Our allroad has a ‘price as tested’ of $75,681 (plus on-road costs), because it has Assistance plus package ($2900), which includes a raft of driver-assist tech, such as adaptive cruise control, active lane assist, collision avoidance assist, high beam assist, head up display, park assist (helps to steer the vehicle into a parallel or perpendicular parking space), as well as a 360-degree-view cameras
It also has 19-inch Audi sport alloy wheels in 10-Y-spoke design ($1350), instead of the standard 18-inch alloy wheels in 5-V-spoke design, and metallic paint (Mahattan grey, $1531).
Note: when we were conducting this test, Audi announced that, among other things, it would release a new-gen A4 allroad quattro 40 TDI in early 2021 that would have an extra 10kW more than our test vehicle, so it’ll be a 150kW/450Nm machine.
For those of you into hot laps, the current-generation achieves 0-100km/h times of 7.9 seconds; the new A4 allroad quattro 40 TDI is claimed to achieve that mark in 7.3 seconds.
Pricing for the upcoming 150kW A4 allroad quattro 40 TDI as standard was set to be $70,700.
Under the bonnet
BMW 3 Series
The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm.
This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.
Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.
Audi A4
The Audi A4 all road 40 TDI quattro S Tronic has a 2.0-litre, four-cylinder turbo-diesel engine, producing 140kw at 3800-4200rpm and 400Nm at 1750-3000rpm.
It has a seven-speed S tronic automatic transmission and all wheel drive.
Efficiency
BMW 3 Series
In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.
The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.
I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.
The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!
Audi A4
It has claimed fuel consumption of 5.2L/100km (combined), but we recorded actual fuel consumption on test of 8.4L/100km – driving in soft sand likely negatively impacted that figure.
It has a 61-litre fuel tank.
Driving
BMW 3 Series
There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.
However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.
The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.
This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.
You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.
But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.
The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.
The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great.
Audi A4
For a bloke who spends a lot of time in big, tall and bulky 4WDs, I felt like I was driving a go-kart. It’s that low, but it’s also that much fun – and it’s a very different driving experience to what I’m used to.
The allroad is 4762mm long, 1847mm wide and 1430mm high, and has a listed kerb weight of 1720kg. So relative to the 4WDs I usually steer around, this is light and low slung. It’s more car than SUV, that’s for sure.
Acceleration is rather punchy (the engine and auto are a decent match-up), steering is light but precise, and you can cycle through drive modes (efficiency, comfort, auto etc) to set up vehicle characteristics to suit your driving style and conditions.
The quattro all-wheel drive system helps to keep the allroad planted and composed at all times.
Ride is on the sharpish side of firm and you do tend to feel every irregularity in the road surface – it is long and low and on low-profile rubber afterall.
The virtual cockpit plus – a 12.3-inch high-resolution colour display – offers a comprehensive read on all things to do with the allroad.
Throw around your superlative of choice – “sporty” and “dynamic” fit this allroad well – but I’m loathe to gush about its on-road performance much more than that because I reckon if any motoring journos are reading this – many of whom spend the lion’s share of their time swanning about in sports cars – they would have already choke-spat out their dirty chai with surprise by now.
Safety
BMW 3 Series
The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.
I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.
However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.
You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.
The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag.
There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.
You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.
Audi A4
The Audi A4 all road 40 TDI quattro S Tronic has the maximum five-star ANCAP safety rating.
It has eight airbags (dual front, front side, side bags front and rear, and curtains front and rear), as well as AEB with pedestrian detection, lane change warning, rear cross-traffic alert, a reversing camera, and front and rear parking sensors.
Ownership
BMW 3 Series
The 320i comes with a five-year/unlimited km warranty, which is standard for this class.
You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.
Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.
Audi A4
This Audi has a three-year/unlimited km warranty. Service intervals are recommended every 12 months or 15,000 km, whichever comes first.