BMW 3 Series VS Audi S4
BMW 3 Series
Likes
- Driving performance
- Well-specified base model
- Sexy styling
Dislikes
- Harder ride might bother some people
- Cosy back seat for child seats
- Lacklustre lane keeping tech
Audi S4
Likes
- Understated looks
- Refinement
- Goes like stink
Dislikes
- Overly heavy steering in Dynamic mode
- Tyre roar on some surfaces
- Can feel a bit computer-driven
Summary
BMW 3 Series
Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.
And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?
With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.
Read more about the BMW 3 Series
However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.
I’ve been discovering just that this week with my family of three. What did we find out? Read below!
Safety rating | |
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Engine Type | 2.0L turbo |
Fuel Type | Premium Unleaded Petrol |
Fuel Efficiency | 6.5L/100km |
Seating | 5 seats |
Audi S4
Peter Anderson road tests and reviews the new Audi S4 sedan and Avant, with specs, fuel consumption and verdict at its Australian launch between Bathurst and Canberra.
Sometimes year a year flashes by and it's almost a shock to realise that Audi's B9 A4 has been with us here in Australia for almost that long. Performance buffs have had to wait for the first quick version of the A4 while the Allroad was rolled out, but here we finally have the first Audi Sport variant in the line-up - the S4.
As with the standard A4, there's a stack of new stuff and a stout standard specification list along with technical packages. There's one big piece of news, too - it's the first S4 to land with a price tag under $100,000.
Safety rating | |
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Engine Type | 3.0L |
Fuel Type | Premium Unleaded Petrol |
Fuel Efficiency | 8.1L/100km |
Seating | 5 seats |
Verdict
BMW 3 Series8/10
I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.
I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.
My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.
Audi S47.5/10
It's not an exuberant machine and you can tell there's still a ton of room for the inevitable RS4 mean machine to go after the BMW M3/M4 and AMG C63. That means, however, that the S4 is a proper sleeper. Hardly anyone will notice what it is until they're eating your fumes while you whisk yourself away in (mostly) quiet and comfort.
The new S4 is lighter, slightly faster and more technologically advanced than its predecessor, while bringing the A4's charms to the go-faster part of the executive sedan segment. This one will rattle a few cages.
Audi S4 Sedan and Avant Specifications
List price: $99,900 (Sedan) / $102,900 (Avant)
Fuel Consumption: 7.7L/100km (Sedan) / 7.9L/100km (Avant)
CO2: 175g/km (Sedan) / 178g/km (Avant)
Fuel Tank: 58L
ANCAP: 5 stars
Seats: 5
Warranty: 3 years/unlimited km
Service Interval: 15,000km or 12 months
Engine size: 2995cc
Cylinders: 6
Fuel Type: PULP
kW: 260kW
Torque: 500Nm
Transmission: 8-speed automatic
Spare: space saver
Turning Circle: 11.6m
Length: 4745mm (Sedan) / 4745mm (Avant)
Width: 1842mm (Sedan) / 1842mm (Avant)
Height: 1404mm (Sedan) / 1411mm (Avant)
Design
BMW 3 Series
Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.
The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.
The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.
You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.
With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!
Audi S48/10
Audi tells us that S4 owners don't like to shout about their purchase, which is just as well, because the S4 looks like a very mildly gussied up A4. That means the same sharp looks as the A4 but lower, 23mm to be exact. The standard 19s make it look lower still but all the standard A4 cues are there. This has been covered at length already, but just to be sure, every inch of the car is new, it just looks a lot like the old one.
Get up closer, though, and you'll see the serrated shape of the headlight, the clamshell bonnet and shutlines tighter than Scott Morrison on Budget night when it comes to funding hospitals. Audi says the body kit is aggressive but I think it's safe to say that the drug of choice at Audi's styling bureau is chamomile tea - it's fairly restrained, with just a few details (including a slightly daggy V6T badge on the front guards) to mark it out.
Inside is standard A4, too, with plenty of leather (both real and man-made), with some extra zing in the form of carbon and aluminium bits.
It's as roomy and comfortable as the standard car and looks just as good. It's a fine interior, the best in its class.
Practicality
BMW 3 Series
For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.
You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers.
My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.
The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.
The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.
The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.
There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.
The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.
Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.
The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.
While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.
Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.
My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.
The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.
I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.
Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.
There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.
Audi S47/10
The S4 has four bottle holders, cupholders front and rear for a total of four and various slots and spots for phones and keys in the front while the rear is a little less accommodating of bits and pieces.
The sedan's boot is the same as the rest of the A4s (and mid-size Germans) at 480 litres while the Avant bumps that up to a 505 litre minimum and a 1510 litre maximum when you drop the seatbacks.
Price and features
BMW 3 Series
There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.
There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.
As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.
That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.
Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.
The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.
The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few.
Audi S48/10
The S4 is available in two versions - sedan and Avant wagon. The sedan opens the bidding at $99,900 and the Avant closes it at $102,900. Both come with identical specifications and are available with much the same options. For a bit of pricing perspective, the first S4 was an Audi 100-based five-cylinder turbo that landed with a price tag of $132,000. In 1993.
The S4 has arrived with 19-inch alloys, adaptive dampers, around-view camera, reversing camera, up-spec sat nav, adaptive cruise control, auto parking, auto headlights and wipers, high beam assist, keyless entry and start, electric tailgate (Avant only), heated folding electric mirrors, LED headlights, dynamic scrolling rear indicators, electric heated sports front seats, leather and Alcantara trim, three-zone climate control and interior LED lighting.
A ten speaker stereo is powered by Audi's MMI rotary dial system and the same 8.3-inch screen as the rest of the A4 range, which also means you get Apple CarPlay and Android Auto as well as two USB ports in the centre console to go with the Bluetooth. There's also a DAB+ digital radio.
Audi's Virtual Cockpit is standard and has an additional S mode which switches the dial view for a big tacho and a huge digital speed readout.
Being an Audi, you can get a collection of options in packs. The S Performance Package ($5900) adds an excellent pair of massaging S sport front seats with diamond stitching and Nappa leather, red brake calipers, more (synthetic) leather and carbon inlays in the interior.
The Technik Package adds the excellent matrix LED headlights, the 19-speaker B&O 3D sound system and a heads-up display.
Other options include variable ratio Dynamic Steering ($2210), quattro sport differential ($2950), premium paint (ahem, $1846), panoramic sunroof (Avant only, $2990), sunroof ($2470, sedan only), heated rear seats ($750) and the rear seat entertainment system ($2600-$4680 for one or two screens respectively, but you can't have it with the S Performance pack)
Under the bonnet
BMW 3 Series
The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm.
This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.
Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.
Audi S47/10
Audi says the turbocharged V6 is brand new from the ground up. Developing 260kW (15kW up) and a nice round 500Nm (up 60Nm), the new engine is 14kg lighter than the supercharged unit it replaces, and more efficient.
Efficiency gains come from clever things like a "hot side inside" turbo placement (inside the V, meaning shorter exhaust paths to better turbo pressure), lift-off coasting and start-stop.
Power reaches the road via an Audi Sport tweaked quattro system which can send 85 percent of power in either direction and is rear-biased with a standard 60/40 rear/front torque split. The seemingly ubiquitous and always excellent eight-speed ZF transmission handles the job of getting the power from the engine to the road.
The standard self-locking centre diff can be flung and replaced with a trick quattro sport unit ($2950) with electro-mechanical control of the rear axle's torque split.
The sedan will rocket to 100km/h in 4.7 seconds, the slightly heavier Avant two tenths behind it.
Efficiency
BMW 3 Series
In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.
The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.
I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.
The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!
Audi S47/10
Audi claims 7.7L/100km from the sedan and 7.8L/100km for the Avant. On a stinking hot day in central NSW and the ACT and with the accelerator spending a lot of time carpet-bound, the S4 still returned around 12L/100km. More time being driven less enthusiastically should see a marked improvement.
Driving
BMW 3 Series
There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.
However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.
The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.
This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.
You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.
But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.
The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.
The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great.
Audi S47/10
The S4 is terrific fun. It's that simple. The new engine is an absolute belter, with all 500Nm of torque available at just 1370rpm. Lag is almost indistinguishable as the turbo spools up and rockets you along to 100kmh in under five seconds, that huge half-ton of torque sweeping you down the road.
With dynamic mode switched on, the car muscles up with firmer suspension and a slightly growlier exhaust. The steering really weights up, too, which takes a little getting used to after the lighter, friendlier setting in Comfort mode - thankfully you can set up an individual mode to dial the assistance back in while everything else is set up for go-fast.
The key to the fun is the rear-biased quattro system - while it's never going to match the purity of BMW's rear-wheel drive 340i, what you lose in steering feel and ultimate adjustability, you gain in off-the-line and mid-corner grip its German rivals could only dream of.
Going fast in an S4 is easy, leaving you to concentrate a little more on your line and gear selection, listening to the distant bark of the engine and the occasional turbo whistle. All of this is purely down to driving taste, of course but the point is, the S4 offers something a little different to the other two.
For most of the time the S4 defies its 1700kg-plus weight but there is the occasional hesitancy when changing direction through a challenging set of bends, as though the front tyres (245s all around, if you're interested) want to scrub and the quattro system makes a quick adjustment to stop it happening. You don't feel that's what's happening, of course - Audi Sport is better than that - but it's part and parcel of all-wheel drive. It takes a lot to find understeer and for most people, that just won't ever happen.
Further confidence comes from the terrific brakes - 350mm up front and 330mm at the rear, the big forward rotors are gripped by six-pot fixed calipers. Performance is epic and in hard, fast driving they stood up to a fair amount of punishment without fading.
The ride is excellent in all modes, which is quite an achievement given the fat rubber and big wheels, although big bumps at speed make a huge metallic thunk without actually upsetting progress. The eight-speed ZF is brilliant as always and unless you're really motoring, you don't even need its sport mode, which brings impressively fast and positive shifts.
The best thing is, if you don't look in the rear vision mirror, you can't really tell if you're driving sedan or Avant. That might be because it's quite absorbing on a launch drive, but I couldn't split the driving experience between the two.
The only black marks I could easily identify on the S4 is tyre noise on some surfaces and perhaps the steering could be a little more lively like its competitors.
Safety
BMW 3 Series
The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.
I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.
However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.
You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.
The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag.
There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.
You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.
Audi S49/10
Eight airbags, ABS, stability and traction control, AEB at the front, lane departure warning, lane keep assist, driver attention detection, reverse cross traffic alert.
The S4 also retains the exit warning feature that tells you if you're about to door an approaching bicyclist or another car. What Audi calls "pre-sense rear" is a system to warn drivers behind you they're approaching too fast and are quite likely to hit you. Turn assist is also available, stopping you (at low speeds) from turning across approaching traffic.
The A4 scored five ANCAP safety stars, the highest available.
Ownership
BMW 3 Series
The 320i comes with a five-year/unlimited km warranty, which is standard for this class.
You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.
Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.
Audi S47/10
Audi offers a three-year/unlimited kilometre warranty on the S4 with service intervals of 12 months or 15,000km whichever comes first. Roadside assist is part of the package, lasting for the first three years of the car's life.
You can pre-purchase three years/45,000km of servicing for $1620 under Audi's Genuine Care Service Plan. Full details are available on Audi's website, but it basically covers a scheduled oil changes and inspections and not a lot else.