BMW 3 Series VS Mercedes-Benz A35
BMW 3 Series
Likes
- Driving performance
- Well-specified base model
- Sexy styling
Dislikes
- Harder ride might bother some people
- Cosy back seat for child seats
- Lacklustre lane keeping tech
Mercedes-Benz A35
Likes
- Sleek design
- Fun to drive
- Excellent warranty
Dislikes
- Media glitches
- Back seat is tight
- Terrible road noise
Summary
BMW 3 Series
Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.
And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?
With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.
Read more about the BMW 3 Series
However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.
I’ve been discovering just that this week with my family of three. What did we find out? Read below!
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 6.5L/100km |
| Seating | 5 seats |
Mercedes-Benz A35
If you want a Mercedes-AMG A45 sedan, you’re dead out of luck - there isn’t going to be one. Your alternatives are the sleeker, more style-focused CLA 45 four-door ‘coupe’, or the A45 hatch, which is more often associated with boy racer types… with deep pockets.
Or you could buy this car - the Mercedes-AMG A35 4Matic sedan. A lot of pundits have questioned the two-prong AMG strategy in the hatchback range, with the A35 slotting between the already-pretty-hot A250 4Matic and A45 S.
In the sedan line-up, however, there’s a different approach, with the Mercedes-AMG A35 4Matic topping the range. So is it a fitting flagship for the small sedan line-up? It certainly has the tech, safety and equipment levels to live up to buyers’ expectations.
And as a rival to the likes of the Audi S3 sedan, BMW 2 Series Gran Coupe and its own sibling, the Mercedes-AMG CLA35, does it offer a compelling alternative?
Let’s go through it, criteria by criteria.
| Safety rating | |
|---|---|
| Engine Type | 2.0L turbo |
| Fuel Type | Premium Unleaded Petrol |
| Fuel Efficiency | 7.6L/100km |
| Seating | 5 seats |
Verdict
BMW 3 Series8/10
I thoroughly enjoyed my time in the BMW 320i M Sport. It’s fun to drive and I felt connected to what the car was doing on the road. The harder ride may not appeal to some but I didn’t mind it. The cosy back seat and boot mean it will probably suit a smaller family best and one which doesn’t have to worry about carrying a lot of gear around regularly, but it suited my needs just fine.
I reckon this is a car for those drivers who don’t want to compromise on performance but still have a kid or two. If you’re after the cushioned comfort of a Merc, this won’t appeal but I didn't want to give this one back and happily give it a firm 8/10.
My son liked the sports car looks and enjoyed the amenities in his row. He gives it a 10/10.
Mercedes-Benz A358/10
The Mercedes-AMG A35 sedan is a genuinely fun small car. To me it’s a more mature offering than the A35 hatch, while not being quite as pretentious as a CLA35. Therefore I like it on principle.
Would I personally choose it over an Audi S3? Probably not - but there are plenty of objective reasons why you would.
Design
BMW 3 Series
Sharper than its predecessor, the new 320i has LED everything with the rear lights being longer and curving around to the sides of the car.
The classic 'kidney' grille is darkened and more pronounced, with the black panelling extending to the rear to create an unapologetically sporty presence. A presence that’s accentuated by the twin exhausts.
The batcave interior with its black headliner, black seats… black everything, looks smart and stylish.
You do have a fair bit of harder touchpoints throughout but the customisable ambient lighting helps to soften the overall effect.
With its 2068mm width, 4709mm length and 1435mm height, the sedan makes its presence known without feeling cumbersome to manoeuvre. Urban dwellers need not fear their local car park!
Mercedes-Benz A358/10
This is the first AMG A-Class sedan ever, so that’s an interesting design decision. I wasn’t sure whether Mercedes needed a CLA ‘Coupe’ and an A-Class sedan to sit alongside one another, but there are distinct differences in terms of the look and intent of the two compact models.
The A sedan carries over the A-Class hatchback’s aggressive styling, with sharp, angular headlights, a strong presence courtesy of its black exterior highlights (including AMG flics on the front bumper and black side skirts, rear spoiler and rear diffuser for this test vehicle). The black 19-inch black-finish rims fitted to our test car are also optional, with silver being the standard finish.
It has a stumpy little boot with a broad stance thanks to its triangulated tail-lights and horizontal reflectors, while the twin exhaust pipes with black tips are rather pleasant to look at, too.
It’s a very attractive sedan, with nothing clumsy about its proportions at all. Is it gorgeous enough to make you think twice about the Audi A3/S3/RS3 as the ruler of the pretty little sedan? Maybe… it’s not quite there for me, although it’s close. But it is certainly a distinct design, one that Merc fans will undoubtedly adore.
The dimensions of the A35 sedan aren’t what a lot of people would actually consider “small”. It’s 4549mm long (on a 2729mm wheelbase), 1796mm wide and 1446mm tall. For context, that’s longer, wider and taller than the substantial Mazda3 small sedan, if not quite as big as the a Corolla sedan.
And if you’re wondering about how that compares to a CLA, that car has the same wheelbase but is 4688mm long, 1830mm wide and 1439mm tall. That’s bigger than a C-Class. Gosh, how confusing.
What does it all mean when it comes to interior space? Check out the interior images and details below to see for yourself.
Practicality
BMW 3 Series
For such a sleek looking sedan, it’s generous up front with plenty of head and legroom.
You can adjust the seat to sit quite low and both front seats have extendable under-thigh supports, which should excite taller drivers.
My 189cm (6’2”) brother has the 328i and is very comfortable but taller front passengers will encroach on back seat passenger comfort.
The front seats are quite firm on the backside, they also lack adjustable lumbar support, so expect to stretch the kinks out on a longer trip.
The amenities and tech feel well thought out and easy enough to use. The 12.3-inch touchscreen multimedia system looks great and has the best-looking graphics I’ve sampled.
The BMW system is intuitive to use once you get used to it. If you’re not interested in using the touchscreen, you can also utilise the rotary-wheel for menu selections.
There’s also Bluetooth connectivity, wireless Apple CarPlay and Android Auto plus built-in satellite navigation.
The 12.3-inch digital instrument panel is customisable and the information displayed simply but you won’t really look at it because of the head-up display.
Front occupants enjoy a wireless charging pad for their smart phone, a USB-A and USB-C port plus a 12-volt socket. Rear passengers get a couple of USB-C ports, too.
The storage is good for this size sedan but overall passenger room takes priority, but the glove box and middle console will suffice for everyday use.
While it may not excite others, I love the big bottle holders in the doors. They’re large enough for my big 1.5L bottle and angled for easy access. These are found in the rear doors as well.
Back seat passengers enjoy climate control, directional air vents, two cupholders, netted map pockets and reading lights.
My six-year old was happy with the amenities and lower ground clearance because he felt comfortable and had his independence.
The boot offers a good capacity of 480L and the aperture isn’t too narrow, so you can comfortably access items if they roll to the back.
I had plenty of room for my little family’s needs but if you’re a larger family, you may need to get strategic with gear storage.
Being a base model, you do miss out on a powered tailgate, which is a shame but not too much of an issue given this is a sedan and the lid isn’t heavy.
There’s also no spare tyre or even a puncture repair kit but you have run-flats, so you should be able to limp to a service centre if need be.
Mercedes-Benz A357/10
I admit, I thought I’d get a bit more in the cabin of the A35 sedan. There’s no electric steering wheel adjustment, no heated steering wheel, and the fact adaptive cruise control is optional (it’s standard on some $25K cars!) is a bit rude, too.
That isn’t to say that it’s not an eye-catching space, one that will hit hard on the bling-o-meter, and will definitely impress anyone who isn’t familiar with Mercedes’ recent cabin design traits.
The twin screens are dazzling - crisp and beautiful to behold, and with graphics that are extremely high resolution. The menus have been designed to be simple, but honestly, it’s a bit confusing until you’re initiated.
Also, I found the media screen to be very glitchy. On multiple occasions it would not respond to touch, and once it even reset itself. I also had several problems connecting to Apple CarPlay. Note: I was using a Mercedes-Benz USB-C adaptor to USB-Lightning cable with an iPhone XS, and I think maybe the adaptor had a part to play in the problems I encountered.
The touchscreen is just one way to interact with the media controls, as there’s a touchpad between the front seats, and the driver has a thumb-controller on the steering wheel to jump between screens. And there’s voice control as well, with the MBUX system’s ‘Hey, Mercedes’ recognition allowing you to ask for things to be adjusted.
Furthering the wow-factor up front are beautifully designed air vents that light up blue when you turn the temperature down or red when you up the heat. There’s configurable ambient lighting for the cabin, which makes the A35 a bit of a showstopper at night, and our car had the no-cost optional red and black Lugano leather trim, which is either going to be your thing, or not.
The space for adults up front is decently accommodating, with good headroom and width, plus nice soft touch points where there should be, and there are bottle holders in the doors. There are three USB-C points up front, a pair of cup holders between the seats, and a wireless (Qi) phone charging bay.
The steering wheel is a nice shape and easy to hold, though I’m still not convinced by the little digital displays for the drive-mode dials - they’re toy-like teeny-weeny screens and look a bit pixelated compared to the other displays in the cabin.
Rear seat space is not as good as you might hope or expect, given the size of the car. As a 182cm (6.0ft) man with the driver’s seat set for me, my knees were hard against the seat in front, my toes were squashed and my head was just brushing the headliner, too.
That mightn’t be a problem for you - maybe your only rear seat riders will be short, or young. There are dual ISOFIX child-seat anchor points and three top-tether restraints for baby seats, if that’s the case.
And they’ll be well catered for, with a pair of USB-C ports, as well as directional air-vents, mesh map pockets, and bottle holders in the doors as well as a fold-down armrest with pop out cup holders.
Boot space will likely matter to you if you’re buying a sedan over the hatchback model, and you’ll find an additional 60 litres of boot space here over the five-door model, with 430L of cargo capacity.
That should, in theory, be large enough to fit all three of the CarsGuide cases (124L, 95L, 36L), but the shape of the cargo hold meant I only managed to fit the smallest case with the middle or largest case, but not all three together. Soft luggage could help.
There’s no spare wheel under the boot floor, as the A35 has a tyre repair kit.
Price and features
BMW 3 Series
There are seven variants for the BMW 3 Series sedan and our model is the base model for the petrol variants.
There is a plug-in hybrid version, the 330e, if you’re after a more fuel-efficient option but it will up the price by about $20K.
As it stands the 320i M Sport is $78,900, before on-road costs. Our model has been finished in 'M Brooklyn Grey', which adds $1539 to the price.
That puts it at a similar price point as its rivals. You get a well-specified package with the M Sport but it doesn’t have the same sense of cushioned comfort as the Merc does, but more on that later.
Still, the sporty and streamlined interior is headlined by BMW’s dual 12.3-inch screens that sit propped on the dash like a futuristic cockpit.
The mix of synthetic leather and cloth seats are electric and have adjustable side bolsters for when you want to go hard in a turn.
The interior also boasts a sunroof and wireless Apple CarPlay and wired Android Auto. There are some other highlights like the 18-inch alloy wheels, leather steering wheel and the crystal-clear head-up display, to name a few.
Mercedes-Benz A358/10
The Mercedes-AMG A35 4Matic sedan has a list price of $72,500, which is the manufacturer’s recommended list price (MRLP, also known as MSRP). That’s the price before on-road costs and extras.
What cars does the A35 compete with? The most obvious rival is one from within, the Mercedes-AMG CLA35, which is $85,500. Then there’s the Audi S3 sedan ($65,800) or RS3 sedan ($86,500). Or the BMW M235i Gran Coupe, which is actually its closest competitor on price, at $72,990.
Read More: Mercedes-AMG A35 2020 Review
You might have made your mind up about wanting the three-pointed-star badge though, so what do you get for your cash when it comes to the A35 sedan?
The standard equipment includes: 19-inch wheels, AMG body kit and 'Night Package' (blacked-out exterior trim), Lugano leather seat trim, heated and electric adjust front seats, keyless entry and push-button start, adaptive AMG Ride Control suspension, AMG drive modes, ambient lighting and a panoramic sunroof.
The cabin is equipped with a pair of 10.25-inch screens - one controlling media via the brand’s MBUX system and featuring Apple CarPlay and Android Auto, and the other a configurable display for driver info. There’s sat nav, five USB-C ports, wireless phone charging, and a nine-speaker sound system.
Other features include an auto-dimming rearview mirror, LED headlights and daytime running lights, semi-autonomous parking, front and rear parking sensors, a reversing camera and a number of active safety items beyond that. See the safety section below for more info.
Our car had a couple of options, including: black-finish 19-inch alloy wheels ($790); the 'Driving Assistance Package' - incorporating adaptive cruise control with front and rear cross-traffic alert, active lane-change assist, and 'Route-Based Speed Adaptation' - more on that below ($1890); the 'Vision Package' - with 'Multibeam LED' headlights and selective adaptive high beam assist, and a 360-degree surround view camera ($990); and the 'AMG Aerodynamics Package' - with front flics, side skirt trims, rear spoiler and rear diffuser ($2490).
All told, the as-tested price for this car was $78,660 plus on-roads.
Under the bonnet
BMW 3 Series
The 320i M Sport has the ‘baby’ engine in the 3 Series line-up but the 2.0-litre, four-cylinder turbo-petrol powertrain still delivers on power with a maximum output of 135kW/300Nm.
This is a rear-wheel drive and has an eight-speed auto-transmission which delivers very smooth gear changes.
Despite having the smaller engine, it can still go from 0-100km/h in just 7.4 seconds.
Mercedes-Benz A359/10
You could look at this one of two ways: 1) this is the least powerful AMG on sale today; 2) this is a seriously powerful small car.
If you’re glass-half-full-biased like me, you’ll see the engine specs and park yourself in the latter camp.
There’s a 2.0-litre turbocharged four-cylinder petrol motor which isn’t short on horsepower: it has 225kW of power and 400Nm of torque - those were class-killing power outputs not too long ago.
The grunt numbers give the AMG A35 sedan a claimed 0-100km/h time of just 4.8 seconds, while the top speed is limited to 250km/h. Five years ago these power figures and performance numbers would have pegged the A35 in A45 territory - this is a seriously powerful little jigger.
The engine is teamed to a seven-speed dual-clutch automatic transmission, and the A35 runs Benz’s 4Matic all-wheel drive system, which is front-biased but can shuffle torque 50:50 if needed.
Efficiency
BMW 3 Series
In a world with rising fuel prices, the efficiency of this decently powered sedan should excite you.
The official combined fuel cycle is 6.5L/100km. Real world testing saw my figure at 7.4L/100km after a mix of open-road and urban driving this week.
I thought that was great for how hard I drove it and for the power, you won’t be wincing when you put your foot down. I would expect it to be higher in an urban setting.
The 320i has a 59L fuel tank and based on the official combined cycle figure, you should get just over 900km of driving range, which is great, especially if you do 'roadies' like me!
Mercedes-Benz A357/10
The combined cycle fuel consumption figure - that’s what the brand says the car will use over a mix of driving - is 7.4 litres per 100 kilometres.
I saw a little higher than that over my 650km of driving, which was heavily biased towards highway testing, but also included a few traffic snarls and a couple of stints of performance testing. I saw 8.4L/100km, which is okay, but I expected better given 80 per cent of my time in the car was in easy-going open road driving.
The fuel tank capacity for the A35 sedan is 51 litres, and you’ll need to fill it with 98 RON premium unleaded petrol.
Driving
BMW 3 Series
There's a lot that I like about how this performs but a highlight is how eagerly the car responds when you accelerate.
However, it’s not unbridled power. There’s no bucking at the front or shuddering through the steering wheel. It’s controlled but still very fun.
The lower centre of gravity and coupe-like height of this does mean it handles corners well and the bolstered seats hold you firmly into place, meaning you can be free to drive this a little harder than you might normally. Which I did and can confirm it handles itself well.
This has the M Sport suspension, which means it’s stiff, but you feel very connected to the road.
You do get a lot of talk-back from bumps in the road but unless you hit a big pothole, you never feel rattled by them.
But it is a harder ride than other luxury models, which doesn’t bother me as I like the handling, but if you want limo-like comfort, look elsewhere.
The cabin is very nice to spend a lot of time in and relatively quiet, even at higher speeds.
The 11.4m turning circle and sleek dimensions makes it very handy to park, even in tight car parks. The nose is long but the front and rear parking sensors take out any ‘will I make it’ moments and the super clear reversing camera is great.
Mercedes-Benz A358/10
On paper this seems like the ideal option for those who know they’ll never really be able to take advantage of the outputs of an A45 or CLA45’s ludicrous power and torque figures.
In practice? It mostly lives up to that notion - though just like an A45 or CLA45, you’re going to enjoy it a lot more when you’re giving it the beans.
Driving with intent, the engine and transmission work together amazingly well. The transmission itself is thoughtful and smart shifting, swapping cogs exactly when you think it should - while you have paddle shifters available to use, in most cases you’re not going to need them.
The engine itself is an absolute weapon. There’s lots and lots of pulling power, it’s linear in the way it delivers its power, and there’s a little bit of pop and crackle from the exhaust - personally, I would like even more. I guess that’s where an A45 or CLA45 comes into its own.
The steering is superb for an all-wheel drive car, too. It’s direct and accurate, and while you can feel the electronics shuffling the power and torque between front and rear axles it’s a really nicely balanced and very easy car to drive fast – at times even faster than you really should be.
In Sport mode and Sport Plus mode the suspension and steering are tightened up, with taut responses but the suspension is never crunchy or uncomfortable. Braking performance is very good, too.
In Comfort mode though, I struggled to come to terms with the A35 a little. In my mind, it lived up to the notion of a sporty sedan a lot more readily than it did that of a compact luxury sedan. It just feels like it’s meant to be on a twisty road, not dealing with daily drudgery in commuting.
One not-very-luxurious element was the road noise intrusion, which was the worst of any new car I can recall experiencing. That might seem a dramatic claim, but the booming tyre roar on coarse chip road surfaces, including major Sydney freeways, was verging on unbearable. I measured it on my smartphone, and 78 decibels was the maximum readout.
And while very impressive under pressure, the powertrain is somewhat doughy in less demanding situations. There’s some lag to contend with, and a little bit of lunging from the transmission, too. However, it was during downshifts that I found the transmission’s behaviour most questionable, with some shift-shunts when slowing to a halt in urban driving.
One unexpected finding was the 'Route-Based Speed Adaptation' system’s behaviour, which was active in the car I was driving. The tech uses the car’s mapped position to guide its adaptive cruise control behaviour. In theory it’s a very smart idea - the car will slow itself down if it predicts you’re about to approach a tight bend and you’ve got it set at the speed limit. Or if you’re approaching a roundabout, it’ll think ahead, too.
But during my time in the car, I had an issue that I found could be potentially dangerous. Having set the speed at 80km/h in a relatively new tunnel in Sydney’s west (the WestConnex M4, opened July, 2019), the system couldn’t place the car’s location, which meant the car believed it was still on surface streets.
On multiple occasions the car slowed dramatically thinking I needed to turn a corner that didn’t exist on the road I was driving on. My instant thought was: “What if the person behind me wasn’t looking at the road ahead?” I’ve seen enough drivers with their eyes aimed at the phone in their lap and not the road ahead, to know this is a distinct possibility.
There’s also a risk from tailgating trucks, which seem to be more prevalent in Sydney’s west than anywhere else on the planet. It’s a potential risk, even if the Benz has clever tech that can flash the tail-lights if the car’s systems predict there’s a chance of being rear-ended.
Mercedes-Benz’s Aussie team let me know that the map software wasn’t up to date, which is why the car didn’t understand the situation. It’s technology you can disable by simply delving into the menus on the MBUX system, but I’d recommend you try it out to see if you’re comfortable with it.
Safety
BMW 3 Series
The safety list includes a suite of features and the following come as standard: adaptive cruise control, auto emergency braking (operational from 5.0-210km/h), blind-spot monitoring, speed sign recognition, forward collision warning, SOS emergency call button, daytime running lights and rear cross-traffic alert.
I like the intelligent seatbelt reminder and that the bonnet is considered 'active', meaning it will lift up and away from the engine if the sensors detect that a pedestrian has been hit.
However, I have to call out the lane departure and keeping aids. It’s a hit or miss system and I tested it extensively this week once I noticed it.
You can customise the sensitivity levels and even on the highest sensitivity, it works too sporadically for my liking. BMW should improve this system for future instalments.
The 3 Series has been awarded a maximum five-star ANCAP safety rating but it was done a while ago in 2019. It only has seven airbags and is missing the newer front centre airbag.
There are ISOFIX child seat mounts on the outboard seats and three top tether anchor points but the back seat is a bit too narrow to comfortably fit three child seats side by side.
You'll be able to fit a 0-4 rearward facing child seat but may struggle if you're a tall family.
Mercedes-Benz A358/10
The A-Class range was awarded the full five-star ANCAP crash test rating based on 2018 criteria, and the scoring measures have progressed since then. According to ANCAP, the rating applies to all Mercedes Benz A-Class variants, though the Mercedes-AMG A35 (hatch and sedan) and A45 (hatch) are not shown on the scorecard.
However, the entire A-Class range comes with auto emergency braking (AEB) that operates between 7-200km/h and has pedestrian and cyclist detection (7-50km/h), active lane keep assist (LKAS, 0-250km/h) and lane departure warning (LDW), traffic sign recognition (TSR), and blind spot monitoring (BSM) and rear cross traffic alert (RCTA) with auto-braking. There’s also driver fatigue monitoring, cruise control with speed limiter, and speed sign recognition.
But despite being the top-of-the-range A-Class sedan, you still have to pay extra for the safety of front cross traffic alert with braking, and the brand’s Distronic adaptive cruise control system. Those are part of the Driving Assistance Package ($1890), which also incorporates active blind spot assist, active lane change assist, a system called Evasive Steering Assist (which sharpens up the steering to be more direct if a crash threat is predicted), and the aforementioned Route-Based Speed Adaptation.
Ownership
BMW 3 Series
The 320i comes with a five-year/unlimited km warranty, which is standard for this class.
You can choose between a three- or five-year capped-priced servicing plan. The five-year plan costs just $2150, or $430 a year, which is competitive for this class.
Like other BMWs, servicing intervals are condition-based, with the car letting you know when it needs to be serviced.
Mercedes-Benz A359/10
Mercedes-Benz Australia recently joined Korean luxury brand Genesis in meeting the market with a five-year/unlimited kilometre warranty plan for all of its models, including AMG variants.
Service intervals for the A35 sedan are set every 12 months/25,000km - yes, that’s a generous maintenance schedule, as most cars require servicing every 15,000km.
Buyers can opt to pre-pay servicing costs and roll it into their finance package, and there’s a level of discount applied if you do that.
For a three-year/75,000km service plan, you’ll pay $2150, saving you $500 over pay-as-you-go capped price servicing. There’s also a four-year/100,000km plan ($2950) or a five-year/125,000km plan ($4000). That’s surprisingly decent for a luxury car, though keep in mind it doesn’t include wiper inserts or brake pads/discs.
Buyers get roadside assistance included for the duration of the new-car warranty, too.